LOS ANGELES, CALIFORNIA: Anheuser-Busch, the parent firm of Bud Light and Budweiser, has revealed intentions to temporarily change the packaging of its iconic beer brands in order to recoup from the recent Dylan Mulvaney disaster. The move comes as the corporation faces dwindling revenues and a backlash in the aftermath of the Dylan Mulvaney debacle.
Anheuser-Busch is reportedly acting quickly to handle the situation by redesigning the packaging of Bud Light and Budweiser, according to the New York Post, which cited sources. The revamp intends to lessen the harm brought on by the uproar around Dylan Mulvaney's social media posts and reestablish consumer confidence in the businesses.
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The redesign includes Budweiser and Bud Light aluminum bottles
Anheuser-Busch met with distributors at its US headquarters in St Louis to discuss its response plan after realizing the gravity of the situation. The business wants to work closely with its partners to get through this difficult time, the outlet mentioned. The redesign includes Budweiser and Bud Light aluminum bottles as per the source.
The "Folds of Honor" program, which offers educational scholarships to children and spouses of deceased and handicapped American military service personnel and first responders, will be featured on bottles made by Anheuser-Busch, as per the report. “It’s an aluminum bottle,” the source told the outlet before adding “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”
Bud Light sales have been steadily declining
Bud Light sales have been steadily declining ever since the viral posts about the Dylan Mulvaney incident, which has had a severe impact on the brand. An LGBTQ boycott of Bud Light gained momentum, which made the situation worse and might further affect the company, particularly as Pride Month approaches in June.
The company had already begun distributing free t-shirts with the logo ‘Ultra Mom’ for those who bought Michelob Ultra products. Other possible marketing tactics, according to analysts, include offering discounts on beer at retail locations, making significant investments in sports marketing, and using images of the US military, farmers, law enforcement, and emergency personnel in their advertising.
Bump Williams Consulting and NielsenIQ as per the report suggested, Bud Light sales in the US experienced a significant decline of 23.6% compared to the same period last year during the week ending May 6. This decline was slightly worse than the 23.3% drop recorded in the previous week, ending April 29. Other beer brands owned by Anheuser-Busch also saw sales decrease, although at a slower rate than the previous week. Budweiser sales were down 9.7% compared to an 11.4% drop a week earlier. Michelob Ultra recorded a decline of 2.9% compared to a 4.3% drop, and Natural Light sales dropped by 2.5% compared to a 5.2% decrease the previous week.
