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Teams at every step of the pyramid will be encouraged to embrace AI as part of a new partnership the Football Association’s director of women’s football hopes will help boost attendances at overlooked local clubs. On Thursday the FA announced a new three-year deal which will see tech company Adobe take over as title sponsor for the Women’s FA Cup, which this year boasts a doubled prize pot from £3million to £6m. But while the women’s game has witnessed unprecedented recent growth, particularly following the Lionesses’ Euro 2022 triumph, Baroness Sue Campbell admits clubs below the top tiers have not equally benefitted from the boost. The FA’s director of women’s football told the PA news agency: “If you’re talking about Newcastle in tier three, they’re getting 20,000 people through the gates already, but you could also be talking about another club at tier three who are lucky if they get two people at a game. “So we’ve got a long way to go still to get people to commit to come. There are a lot of lessons to learn by looking around, we’ve really done some good looks across at the United States where they get massive audiences for relatively low-tier games, but I think there’s a different culture in the way Americans either play sport or watch it. “So we are having to build that culture of attending women’s games. The volume of interest is just growing and growing (but) people aren’t used to going and looking at their local women’s team. “I think that’s what part of this (partnership) is about, using the FA Cup to connect clubs with their local population, their local community, looking at how they generate content which excites people to want to come, which gives them an interest in the individuals that are playing.” Marketing is key to drawing those audiences, but, like ticket sales, staffing and resources across the lower tiers of English women’s football vary wildly. Part of the new partnership will see Adobe give access to and train all 460 clubs in the competition on what it describes as an “AI-first” content creation app the FA hopes will allow teams to better market and promote themselves to boost interest and attendances, without putting undue strain on already-stretched staff. Campbell, who in September announced she will retire from her role at the FA in 2024 after eight years, appreciates a one-size-fits all approach will not work but is optimistic about the technology’s potential. She said: “We’ll have to think about how we support those clubs that perhaps are the one-person club, where they are trying to organise the post, send out the kit and also do the marketing. “I hope we can actually enable these people to do things they perhaps don’t even know right now they are capable of doing. I think we will have to tailor it according to what is there, but we’ve got really good intelligence from the FA’s point of view about where every club in that structure is, and I’m sure we can adapt.” Beyond the practical and potential financial advantage there is, at least for Campbell, also a more philosophical benefit in putting the latest tech in the hands of hundreds of clubs. She added: “I think women and girls often haven’t had a voice, and certainly not in football. We’re gradually giving them one, and I think therefore the potential is just enormous.” Read More Stephen Kenny believes he leaves behind a ‘great job’ for Ireland successor Stephen Kenny leaves role as Ireland manager after contract is not renewed Owen Farrell not planning to end his England career any time soon Lionel Messi condemns treatment of Argentina fans during clash with Brazil Everton have extra motivation following points deduction – director of football What happens next for Wales as they look to book a place at Euro 2024?

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A Brazilian hacker claimed at a Congressional hearing on Thursday that former President Jair Bolsonaro wanted him to hack into the country’s electronic voting system to expose its alleged weaknesses ahead of the 2022 presidential election. Walter Delgatti Neto did not provide any evidence for his claim to the parliamentary commission of inquiry. But his detailed testimony raises new allegations against the former far-right leader, investigated for his role in the Jan. 8 riots in the capital city of Brasilia. Delgatti also told lawmakers that he met in person with Bolsonaro and told the former president it was not possible for him to hack the electronic voting system. The Associated Press has reached out to Bolsonaro’s lawyers who have not yet responded. Bolsonaro has denied any wrongdoings. Bolsonaro's political nemesis, leftist Luiz Inácio Lula da Silva, won the Oct. 30, 2022 election with just 50.9% of the votes. According to Delgatti, Bolsonaro had wanted the attempted hack to convince some voters that the country’s voting system was not reliable. Delhgatti also said he was promised a presidential pardon in case he ended up being investigated for his actions. Bolsonaro had long stoked belief among his hardcore supporters that the nation’s electronic voting system was prone to fraud, though he never presented any evidence. In June, a panel of judges concluded that Bolsonaro abused his power to cast unfounded doubts on the country’s electronic voting system and barred him from running for office again until 2030. During Thursday’s hearing, Bolsonaro’s allies in the commission questioned Delegatti’s credibility. In 2015, Delegatti was jailed for lying about being a federal police investigator. Two years later, he was investigated for allegedly forging documents, which he denies. Several people have also accused him of embezzlement — allegations that resurfaced during Thursday’s hearing. In Brazil, witnesses caught lying before a parliamentary commissions of inquiry — more commonly known under its Portuguese acronym CPI — can be imprisoned, according to Luis Claudio Araujo, a law professor at Ibmec University in Rio de Janeiro. Members of parliamentary commissions have the power to investigate, but also pass on information to prosecutors and federal police, Araujo said. The congressional hearing adds to the numerous legal headaches facing Bolsonaro for activities during his term in office. Federal police earlier this month alleged that Bolsonaro received cash from the nearly $70,000 sale of two luxury watches he received as gifts from Saudi Arabia while in office. Officers raided the homes and offices of several people purportedly involved in the case, including a four-star army general. Bolsonaro has denied any wrongdoing involving the gifts. “It is shocking this somewhat amateurism and naïveté of Bolsonaro’s political group in congress," said Creomar de Souza, founder of political risk consultancy Dharma Politics. "So much material is documented and they insist they can control the interpretation of the facts and insist in keeping this congressional probe working.” ___ Associated Press writer Mauricio Savarese in Sao Paulo contributed to this report. Read More Ukraine war’s heaviest fight rages in east - follow live Charity boss speaks out over ‘traumatic’ encounter with royal aide Brazil's police allege Bolsonaro got money from $70,000 sale of luxury jewelry gifts Brazil has 1.7 million Indigenous people, near double the count from prior census, government says An Indigenous leader has inspired an Amazon city to grant personhood to an endangered river

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