The company responsible for creating the new font on Premier League kits believe they have come up with a design that will sit alongside previous era-defining styles. Only a trained eye may notice that the typeface for the players’ names and numbers, as well as the Premier League logo on the sleeve, will be different this season as the league ordered an update for just the fourth time since a uniform font was introduced in 1997. Avery Dennison, a global materials science and digital identification solutions company, were tasked with the redesign and came up with a “fresh and modern” take, while also increasing visibility. After being given the seal of approval by commentators such as Martin Tyler and Jim Proudfoot at a test event at Brentford’s stadium, the design was revealed in March. With famous moments in Premier League history intrinsically linked to the kits players were wearing, Avery Dennison believe they have struck the right note with this design. “It was just the fourth time the Premier League has changed them so we wanted to create something that would stand the test of time,” senior marketing manager John Ellison told the PA news agency. “We are confident we have done that. Names and numbers are part of the identity of supporting a football club and we believe our design will create memories that are associated with this design for fans for many years to come.” With some instantly-recognisable designs of the past, whether it be the shadow-effect of the 1997 design or the more sleek version that was introduced in the late 2000s, it would have been easy to head down memory lane. But that was never an option as the Premier League brief was an “evolution not a revolution”. “It’s important to look at the historical designs but they did not heavily influence the final outcome,” Ellison added. “The Premier League have only changed the design a number of times and when you look back over 30 years, you can see they were right for the time but that doesn’t mean you’d draw too much from those historical designs. “We knew we wanted something fresh and modern. We tried to run in line with the evolution but the underlying principles were that it would be easily legible and all about visibility at distance. “It quickly became apparent they weren’t after a revolution, they were after an evolution. “They wanted to move on from where they are but not flip things on their head. They wanted to build an identity that stayed true to the look of their current branding.” Avery Dennison, who used automation in the manufacturing process to reduce waste, were also committed to sustainability, with their plant in Norway powered by renewable energy from a nearby glacier. Ellison added: “Sustainability is at the core of everything we do. At Avery Dennison we use many pioneering and proprietary processes to produce our names and numbers. “We are committed to sustainability and aim to exceed all industry standards.” The design was debuted in the Premier League Summer Series in the United States recently and will get its first UK airing when the new campaign kicks-off with Manchester City’s visit to Burnley on Friday. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Alex Murphy backs Leigh’s latest heroes to deliver Challenge Cup glory Scotland prop Zander Fagerson handed World Cup boost after receiving reduced ban Artificial intelligence will ‘increase the standard’ of sport – expert

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The biggest club title in European football is on the line and either Manchester City or Inter Milan will be celebrating the greatest night in their recent history come tonight. Pep Guardiola and Simone Inzaghi go head-to-head in the dugout, with key battles across the pitch seeing Nicolo Barella and Kevin de Bruyne vying for midfield supremacy and goalkeeper Andre Onana attempting to keep out free-scoring Erling Haaland. Inter’s last Champions Leagu triumph came in 2010 under the management of Jose Mourinho; City have never won the competition but came runners-up two years ago. Both teams won their respective domestic cup competitions this term, the FA Cup and Coppa Italia, but while City also won the Premier League, Inter were only third in Serie A. Here’s everything you need to know ahead of the match including how to watch for free. When is the Champions League final? Man City play Inter Milan on Saturday 10 June. The match kicks off at 8pm BST in the Ataturk Stadium, Istanbul. How can I watch it? The match will be broadcast live on BT Sport 1 and BT Sport Ultimate, and can be streamed on the BT Sport app and desktop website. BT have also made it free for viewers to watch, on the BT Sport YouTube channel. What is the team news? Kyle Walker has been hampered in preparations for the final by a muscle injury, but he has vowed to be back fit and pending any late setbacks, he should be included in the squad. There are no other injury issues for Pep Guardiola to worry about. Milan Skriniar is back in training for Inter Milan after an injury, though it’s doubtful he’ll earn a place in the starting back three, with Simone Inzaghi’s plans already set. Henrikh Mkhitaryan and Joaquin Correa are both hoping to be passed fit for the final too, with the latter probably having least chance after an injury in the Coppa Italia final. Predicted lineups MCI - Ederson, Akanji, Dias, Ake, Stones, Rodri, Silva, De Bruyne, Gundogan, Grealish, Haaland INT - Onana, Darmian, Acerbi, Bastoni, Dumfries, Calhanoglu, Brozovic, Barella, Dimarco, Martinez, Dzeko Odds City 11/21 Draw 39/10 Inter 6/1 Prediction It’s a huge task for the Serie A side to stop this City juggernaut and it seems they’ll finally get their hands on the trophy which has thus far eluded them. Man City 2-0 Inter Milan. Read More One last wrong to right? Man City stand on the brink of complicated history The trick that made Erling Haaland the ultimate finisher – in more ways than one The rise, fall and rise again of Inter Milan’s Andre Onana

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