The cost of sunscreen could be contributing to the rise in skin cancer cases in the UK, a charity suggests. A survey from Melanoma Focus found that 50% of people think sunblock is too expensive, with 67% saying they would use it more if it was cheaper and 10% saying they don’t use it at all because of the cost. The survey also found that most British people (58%) can’t identify all the signs of melanoma skin cancer. Melanoma Focus is calling for the government to cut VAT on high-factor sunscreens to reduce the cost and make them more accessible to everyone. Melanoma is a deadly form of skin cancer and the vast majority of cases (86%) are preventable. There are around 16,700 new melanoma skin cancer cases in the UK every year, according to Cancer Research UK. Over the last decade, incidence rates have increased by 32%, and are projected to rise by another 9% by 2040. Around 4,000 cases of melanoma in England are linked with lower deprivation. “Melanoma is the fifth most common cancer in the UK and the deadliest form of skin cancer,” said Susanna Daniels, CEO of Melanoma Focus. “Wearing a high SPF sunscreen is a hugely important safety measure for protecting against it. “We know that people are experiencing increasing pressures on their finances at the moment but, with skin cancer rates on the rise, the use of sunscreen should be a high priority.” Removing VAT on sun protection products would be “a cost-effective way to cut the overall incidence of skin cancer and could help save lives”, she added. Michelle Richardson, 49, from Petersfield, Hampshire, was diagnosed with melanoma in 2018 after noticing an itchy mole on her back. She had an operation to remove the mole, but 18 months later a scan found the melanoma had spread throughout her body including in her spine, lungs, spleen and brain. “I had immunotherapy treatment for two years and I’m currently in remission and hope it stays that way for as long as possible,” Richardson says. “Sunscreen shouldn’t be a luxury product. It’s essential for protecting the health of the nation so I’m fully supportive of the proposed cut to VAT. “Treatment for melanoma costs the NHS a fortune, so a VAT cut to the thing that can prevent it happening in the first place makes sense financially as well as morally.” MP Amy Callaghan, who is supporting the campaign, said: “More people wearing sunscreen means fewer people getting melanoma. “But when 52% of people in my constituency can’t afford to turn on the heating, it’s unlikely they’ll take on extra expenses like sunscreen. “That’s why we must make sunscreen more affordable by removing VAT.” Melanoma Focus also wants to raise awareness about the early signs of skin cancer. “We’d also urge people to make themselves aware of melanoma symptoms and seek medical help if they notice anything suspicious, particularly any changes to a mole or lesion,” Daniels said. “Early detection leads to a higher cure rate and more treatment options.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Ukraine Eurovision winners Kalush Orchestra invite Princess Kate to join them on tour ‘Simply no evidence’ for many Mirror phone hacking claims, Prince Harry trial told As Coronation Street puts the spotlight on sepsis, the signs and symptoms to know

Threads, developed by Meta's Instagram team, is a platform that allows users to publish short posts or updates of up to 500 characters

Stop resisting the urge to fall in love with sports again.

YouTuber Coffeezilla produced videos accusing Logan Paul of promoting CryptoZoo despite being aware of its intentions to deceive people

Prince Harry and Meghan Markle visited Public School 123, where the Duchess was pictured reading out her book to second graders

Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer are to be released in cinemas on the same day, 21 July - with cinema fans excited to attend the double feature. When it was announced that both films were coming out on the same day, this information thoroughly entertained the internet given how they are opposite to one another. Barbie with its pink aesthetic, with musical and comedic moments, compared to the seriousness and black aesthetic of Oppenheimer as it's all about the development of the atomic bomb. Sign up tBarbenheimer our free Indy100 weekly newsletter As a result, the mash-up term "Barbenheimer" was coined as people posted various memes about the two films, and now there is even fan-made merch available. Margot Robbie herself has commented on the craze, telling Grazia at the Barbie London premiere: "I saw an amazing mock-up of a Barbenheimer poster today online and I want to get it made into a t-shirt and maybe somehow get Cillian Murphy to sign that t-shirt." Here are some TikToks and tweets of our favourite designs: While people have been sharing their excitement at buying Barbenheimer t-shirts, others couldn't help but notice advertisement bots on Twitter and expressed their annoyance at them popping up under tweets. Where can I buy a Barbenheimer t-shirt? There are various design styles on Redbubble - an online marketplace for print t-shirts where users can submit their artwork and get it printed according to demand. Meanwhile, other designers often put their products up on Etsy, as well as on Printerval where the ‘Limited Barbenheimer Vintage T-Shirt’ is available to purchase. There are plenty of different options, so you're ready for Barbenheimer day on July 21. Elsewhere, 20 of the best Barbenheimer memes, reactions and mashups, our Barbie vs Oppenheimer quiz and The 'Barbenheimer Effect' dating trend explained. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

India is angry at a new Chinese map which it says lays claim to its territory in the Himalayas.

TL;DR: Through Sept. 4, this refurbished 2012 Apple MacBook Pro is just $255.97 (reg. $536.99)

How are you feeling after that enlightening Sagittarius full moon? The energy begins to wane as the week begins, and the moon’s presence in Capricorn on Monday and Tuesday provides us with stabilizing energy, helping us take in the bewildering transformations we collectively experienced.

Max Fried will be going on IL for the second time this season for the red-hot Atlanta Braves.The Atlanta Braves are a fantastic baseball team, but my goodness, they cannot stay healthy...After an atrocious outing vs. the Baltimore Orioles on Friday night, Braves ace Max Fried will be doing h...

The proposal by the Alliance of Motion Picture and Television Producers to the union was rejected on July 13

Bitcoin rose back to a more than 17-month high amid hopes the Federal Reserve is done with interest-rate