To say that the Rhode beauty products, created by Hailey Rhode Bieber, are a hot commodity would be an understatement. You saw the launch party at Krispy Kreme in Times Square, both Biebers and NYC’s most followed influencers in attendance. Maybe you’re trying to decide whether the hype is real or if it’s that marketing budget and Bieber’s naturally good skin — which, of course, is not exclusively to the credit of a serum — that’s causing the commotion.

PARSIPPANY, N.J.--(BUSINESS WIRE)--Jul 10, 2023--

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Elon Musk plans to live stream himself playing video games on X, formerly known as Twitter, as part of plans to challenge other streaming platforms like Twitch and YouTube. The tech billionaire previously tried to launch the stream late on Wednesday night but ran into technical issues. “Will test X livestream scaling tonight at ~11pm CT (5am BST) with some silly stuff,” he posted to X on Wednesday. “People have asked me to stream myself playing video games, so I will try to speedrun a Tier 99 Nightmare dungeon on Diablo (with no magnificent hearts).” He followed up a few hours later, writing: “Unfortunately, still working. Will have to postpone to tomorrow.” Since taking over Twitter in October 2022, and renaming it to X in April 2023, Mr Musk has repeatedly stated his ambition to transform the social media platform into an “everything app”. Similar to China’s WeChat, the app could eventually incorporate other functions and services like making payments, booking taxis or ordering food. Mr Musk has already secured money-transmitting licences in at least three US states, and has a history of building online payments platforms after co-founding PayPal. X chief executive Linda Yaccarino, who Mr Musk hired in June, laid out what this new version of the app might look like in a series of posts after joining the company. “X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” she wrote. “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfil our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.” Before Mr Musk took over, Twitter had a video streaming feature called Periscope that was shut down in March 2021 due to declining usage. Mr Musk briefly tested the dormant feature in May 2023, though users dubbed him “8-bit Elon” due to the low quality resolution of the broadcast. Read More Elon Musk and the one trillion-dollar algorithm that explains everything he does Reddit will start paying people to post Tesla robot shown practising yoga X is shutting down feature to send posts to select people after privacy concern

SANTA CLARA, Calif.--(BUSINESS WIRE)--Oct 16, 2023--