Advertisers are refusing to return to X – formerly Twitter – after the platform’s owner Elon Musk told them to “go f*** yourselves” if they try to pull their marketing from the microblogging site. After Mr Musk was accused of antisemitism last month, a number of the world’s biggest companies and X’s biggest advertisers, including Apple and IBM, pulled their marketing from the platform. While the Tesla chief initially said he was “sorry” and denied any suggestion he was antisemitic, he later added that advertisers who withdrew their marketing from X because of his tweet should “go f*** yourselves”. “If someone is going to try to blackmail me with advertising, blackmail me with money? Go f*** yourself. Go f*** yourself. Is that clear? I hope it is,” Mr Musk said at the New York Times’ Dealbook Summit. “The whole world will know that those advertisers killed the company and we’ll document it in great detail,” he added. Now, a number of marketing agencies say the brands they represent are firmly against returning to advertising on X. “Thank you Elon Musk, for making it very clear how seriously you take advertisers concerns... Advertisers, judge for yourselves if this is a man who you can do business with,” Lou Paskalis, the founder and chief of the marketing consultancy AJL Advisory, posted on X. “There is no advertising value that would offset the reputational risk of going back on the platform,” Mr Paskalis told NYT. Advertisers are unlikely to step in to support X, said Ruben Schreurs, the chief strategy officer at marketing firm Ebiquity. The row began last month after Mr Musk endorsed a post claiming that Jewish people “have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them” as the “actual truth”. In response, a number of top companies, including Apple, Disney and Coca Cola, have since removed paid ads from X – moves that could slash the company’s revenue by millions of dollars. Watchdog Media Matters also published a report alleging that ads on X were being placed next to posts supporing Nazism, in response to which the social media company filed a defamation claim against the group. Mr Musk’s rank at the Dealbook Summit came come on Wednesday. “I will certainly not pander,” the multibillionaire said. He even took a direct jab at Disney chief Bob Iger who had earlier explained why the entertainment company had pulled advertising from X. Just hours after Mr Musk’s expletive-laden comment on Wednesday, X chief Linda Yaccarino attempted to soften the damage, sharing the owner’s apology on the platform and appealing to advertisers to return. “Here’s my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street — and the X community is powerful and here to welcome you,” Ms Yaccarino said. “Businesses are simply full of people, and people like to be treated well, respected and dealt with with dignity,” Steve Boehler, founder of marketing management consultancy Mercer Island Group, told NYT. Read More Everything we know about Tesla’s Cybertruck after first cars are delivered Musk says antisemitic tweet was ‘foolish’ – but blames media for angry reaction Elon Musk believes OpenAI may have made ‘dangerous’ discovery OpenAI may have made a ‘dangerous’ artificial intelligence discovery, Elon Musk says Elon Musk publicly tells advertisers to ‘go f*** yourselves’ Elon Musk mocked for trying to resurrect QAnon Pizzagate conspiracy

By Nick Carey, Paul Lienert and Victoria Waldersee POOLE, England A little-publicized clause in the U.S. Inflation Reduction

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Female university students are more than twice as likely as male students to say they have been affected by poor mental health, new analysis suggests. Data shows 12% of female students say they have been affected, compared to 5% of males. Reported mental health problems among university students have almost tripled in recent years, according to the analysis. The percentage of undergraduate students at universities across the UK who said they had experienced mental health difficulties rose from 6% to 16% between the 2016/17 and 2022/23 academic years. It means one in six undergraduates now reports experiencing mental health challenges. The findings suggest further action should be taken to prevent mental health difficulties arising wherever possible, and that services are adequately resourced to support students quickly when they need help Professor Michael Sanders, King’s College London Analysis by the Policy Institute at King’s College London and the Centre for Transforming Access and Student Outcomes in Higher Education (TASO) found a significant part of this increase occurred in the last 12 months, a period during which the cost-of-living crisis intensified. Poor mental health is by far the most common reason for students wanting to drop out of university. Among those considering dropping out, the proportion citing financial distress as the main reason has risen from 3.5% to 8% between 2022 and 2023. But the general upward trend in mental health problems predates both the rise in inflation and the Covid-19 pandemic, indicating that other factors are likely to be at play, researchers said. The analysis – which drew on a dataset of 82,682 full-time UK undergraduates over seven years – shows some groups are more affected than others. Of the non-binary respondents, 42% said they have been affected by poor mental health, along with 30% of trans people. Bisexual people (28%) have the highest average levels of mental health difficulties among LGBTQ groups across the data, while gay men (14%) have the lowest – although this is still greater than the level seen among straight people (7%). White students (12%) have on average worse mental health than their peers from other ethnicities, but those with a “mixed” ethnicity (12%) are just as likely to have mental health difficulties. Undergraduates who attended state schools (15%) have on average worse mental health than their peers who attended private school (11%), while students who get most of their money through a maintenance loan, grant or paid work are more likely to have mental health difficulties than those on scholarships or with family support. Michael Sanders, professor of public policy at the Policy Institute and author of the study, said: “It’s clear the experiences of mental ill-health among students are deeply unequal, and exist along much the same lines as in society at large, with those from the most disadvantaged backgrounds or who often face discrimination being most likely in general to report struggles with their mental health. “The findings suggest further action should be taken to prevent mental health difficulties arising wherever possible, and that services are adequately resourced to support students quickly when they need help.” Dr Omar Khan, chief executive officer of TASO, said: “This report highlights the persistent and widespread mental health challenges faced by students. “While Covid and the cost-of-living crisis have clearly exacerbated such challenges, the upward trend is not new. “We’re working with the higher education sector to better understand what works to improve mental health outcomes for all students.” It comes as a separate report from the NHS Race and Health Observatory calls for more mental health support for people from Gypsy, Roma and Traveller Communities in England. It said that it is estimated that suicide rates among these groups are up to seven times higher than in other communities. Dr Habib Naqvi, chief executive of the NHS Race and Health Observatory, said: “We know that Gypsy, Roma, and Traveller communities face stark challenges in accessing psychological therapies and other mental health services. “This report lays bare the mental health issues and stigma faced by these communities first hand.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Many parents of under 5s on less than £50k ‘quit work due to childcare costs’ – survey 5 trainer trends that will be everywhere this autumn 11 ways to work autumnal wonder at home

(This July 12 story has been refiled to remove an additional word in paragraph 1) By Guy Faulconbridge and Filipp

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