You are breaking the law if you use the phone numbers of customers to ask them out or proposition them, the information watchdog has warned as it vowed to crack down on “text pests”. Research from the Information Commissioner’s Office (ICO) found that around one in three 18 to 34-year-olds say they had been victims of the practice. When you give your phone number, email address or other contact details to a business, you have a right to expect it not to be used for non-business purposes. There may be, amongst some, an outdated notion that to use someone’s personal details given to you in a business context to ask them out is romantic or charming. Put quite simply, it is not – it is against the law Emily Keaney, ICO The research for the ICO by Savanta, which polled 2,289 UK adults between July 28-31, found that two thirds of people think the use of personal information to make romantic or sexual propositions is morally wrong, while only 5% think it is morally right. However, only 56% of people think it is illegal, compared with 9% who think it is legal. “People have the right to order a pizza, or give their email for a receipt, or have shopping delivered, without then being asked for sex or a date a little while later,” said Emily Keaney, a deputy commissioner at the ICO. “They have a right to know that when they hand over their personal information, that it will not then be used in ways that they would not be comfortable with. “But our research today shows a disturbingly high number of people, particularly young people, are falling prey to these text pests.” “There may be, amongst some, an outdated notion that to use someone’s personal details given to you in a business context to ask them out is romantic or charming. Put quite simply, it is not – it is against the law.” The ICO is now urging victims to come forward to allow it to get a better idea of how widespread the practice is and what impact it has on victims. It will also be getting in touch with some of the UK’s biggest customer-facing employers to make sure they understand their responsibilities and to learn about their safeguards. “If you are running a customer-facing business, you have a responsibility to protect the data of your customers, including from your employees misusing it,” Ms Keaney said. “We are writing to major businesses, including in food and parcel delivery, to remind them that there are no excuses, and there can be no looking the other way. “We’ve launched this call for evidence today because we want to hear directly from the public how this misuse of personal information has affected them. As the data regulator, we can then use this to inform our work protecting the public.”

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Lionel Messi is the only footballer whose shadow carries a gun. While he plays for Inter Miami, his bodyguard stalks the touchline: Yassine Cheuko is an ex-Navy Seal with a thick beard and a shaved head who treats his client like a president in a warzone, staring down giddy autograph-hunters and swatting away selfie-chasing children. During a recent match, a young pitch-invader in a Messi shirt made a dash towards his hero only to be walloped by Cheuko’s torso on arrival. Messi is like the sun: by all means enjoy his presence and bask in his glow, but by god do not look him in the eye – and if you touch him, you’re dead. It is just one of the more bizarre symptoms of Messi fever which has gripped Miami and Major League Soccer since his arrival in June. It began before he kicked a ball: Messi’s pink shirt outsold any sports jersey in history in its first 24 hours, generating $600m to surpass Cristiano Ronaldo’s return to Manchester United and Tom Brady’s move to the Tampa Bay Buccaneers. Miami’s Instagram account exploded from 1 million to 15 million followers, a bigger audience than every NFL team. Kim Kardashian bought tickets to his debut, while the list of special guests to watch him play at Los Angeles Galaxy was like Wimbledon’s Royal Box on steroids, featuring LeBron James, Selena Gomez, Owen Wilson, Gerard Butler, Leonardo DiCaprio and genuine royalty in Prince Harry, to name but a few. On the pitch Messi has been phenomenal, even at 36 years old and in the winter of his career: 11 goals and five assists in 11 games, and one trophy already. He has turned a terrible team into a good one, lifting Miami off the bottom of the table to be in with a chance of reaching US soccer’s Super Bowl equivalent, the MLS Cup, in December. He has brought with him from Barcelona two close allies: the left-back Jordi Alba, who built a career pretending to cross the ball only to cut back for Messi to score, and the great midfield conductor Sergio Busquets. It is a bit like a singer bringing along his sound and lighting technicians – not the full band but enough to put on a show. Perhaps his most memorable moment so far came in the final of the Leagues Cup against Nashville: as the ball bounced to Messi arriving on the edge of the box, the commentator let out a foreboding “uh oh” before he shuffled away from two defenders and curled the ball into the top corner. Major League Soccer is rightfully indulging in the moment. “The 🐐 plays here,” reads the Twitter bio these days. This is now an unprecedented window of opportunity: the US will host the Copa America in 2024, the Club World Cup in 2025, the men’s World Cup in 2026 and quite possibly the women’s World Cup in 2027 too. The football landscape is more competitive than ever amid the aggressive emergence of the Saudi Pro League and the greed of Europe’s superpowers, but if MLS cannot shed its image as a paid vacation for retirees and establish something serious now, it never will. That mission was part of Miami’s sales pitch to Messi. David Beckham and his fellow owners knew they couldn’t compete with the base salary being offered in Saudi Arabia, but they could offer other benefits which the Saudis couldn’t. They appealed to Messi’s family – he already owned a home in Miami, from where it is relatively easy to fly back to Argentina, and the Messis have enjoyed partying with the Beckhams behind the scenes. And they included huge commercial investments, like a share in sales of MLS broadcaster Apple, with whom Messi had an existing relationship, and a stake in Inter Miami which he can activate when he departs. Messi was convinced by the long-term opportunities for his brand and his legacy in North America. He was also wooed by some romantic history. Pele became a pioneer when he turned down offers across Europe to join the New York Cosmos in 1975. It had appealed to his ego to be the catalyst who made US soccer catch fire, and he was certainly that: the Cosmos played in front of 200 people before Pele, yet two years later they were filling the Giants Stadium with 77,000 converts. Beckham himself has had the greatest impact in America since Pele, and Messi is next in the dynasty. The problem for MLS is where to go next. Each new star since Beckham delivered another flurry of excitement – Thierry Henry, Kaka, Frank Lampard, Steven Gerrard, Zlatan Ibrahimovic, Wayne Rooney – but there is no footballing high greater than watching Messi, no bigger dopamine hit than seeing his feet shuffle into life and create magic. Messi is football hedonism, and when he goes he cannot simply be replaced by a bigger, shinier star. The come down will hurt. How do you sell yourself as a serious sporting product when one player is that much better than the rest? So MLS has a plan to harness the hype and turn it into something that will last. Last year the league ditched long-term broadcast partner ESPN and signed with Messi’s friends at Apple, in what represented the tech company’s biggest step yet into the sports arena. Apple committed to a 10-year contract worth $250m per year for the right to show MLS on its platforms, and more lucrative media deals will follow. Long-time MLS commissioner Don Garber wants to invest in youth development, better stadiums and infrastructure for the long-term success of American soccer. But the league’s immediate need is to acquire talent, and here the clubs are met with restrictions. The MLS adheres to a strict salary cap designed to stop clubs overspending. It can be dodged via the designated player rule – or Beckham Rule – which allows each team to pay three star players more than the salary cap, but unless restrictions loosen further it will be impossible for the biggest teams in the league to sign more elite talent. Miami have certainly filled their quota and are in no position to sign more ex-Barcelona stars until those rules change. All the while, the danger is that Messi makes football look so easy, he undermines the league’s integrity. The drop-off from European football or the World Cup to MLS is a void – not just physically and technically, but in its tactical sophistication and defensive organisation. The worst MLS teams, of which Miami were one before Messi, match the upper echelons of England’s League Two, according to the models of consultancy Twenty First Group. That’s like dropping Messi into Gillingham’s first XI: how do you sell yourself as a serious sporting product when one player is that much better than the rest? It will be a hard journey to raise standards across the board, but Messi does at least provide the best possible platform from which to grow. Most European football fans have been devotees for a long time, but now the gospel of Messi is spreading throughout the United States. New followers are flocking to see him in the flesh. So enjoy watching Messi, America. Seize the moment. Just don’t try to touch him. Read More Every Lionel Messi goal, assist and key moment for Inter Miami Mbappe and Haaland begin new Champions League rivarly after Messi-Ronaldo era When does Lionel Messi play next? Inter Miami schedule and fixtures Cristiano Ronaldo declares rivalry with Lionel Messi ‘is over’ Messi favourite for men’s Ballon d’Or with four Lionesses on women’s list Julian Alvarez proves Man City’s man for all occasions as the unlikely No 10

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Ukraine’s offensive against Russian forces is making slow progress, and there may not be a major breakthrough of Russian lines in the next two months as had previously been envisaged, according to Western officials. However, “focusing on such tactical issues” is counterproductive and there is a need to look at the bigger picture, the officials said, adding that this shows that Vladimir Putin is losing the war, as Ukraine has retaken a sizeable amount of territory overall since Russia’s invasion began. Nato’s secretary general Jens Stoltenberg confirmed that Ukraine is making progress in its efforts to regain territory that began in June, contradicting Mr Putin’s claims this week that the counteroffensive “has failed, not stalled”. “The Ukrainians are gradually gaining ground... They have been able to breach the defensive lines of the Russian forces, and they are moving forward,” Mr Stoltenberg said in an update to MEPs at the European Parliament on Thursday. “The Ukrainian offensive is slower than we anticipated a couple of months ago,” one Western official said. “That is an acknowledgement of Russian defences. And it’s also an acknowledgement of how Ukraine is having to pull together a force that is a mixed fleet of both old equipment and donated equipment ... and a civilian population that has been thrown to the fore and doing some of the toughest things in land warfare, which is getting through a minefield.” Mines form a layer of Russia’s defences. “Russia has lost either killed or wounded over 270,000 people and [destroyed] over a couple of thousand tanks, and if you add that to armoured fighting vehicles [then it is] over 4,000 fighting vehicles,” the official added. “There has been an enormous drain on Russia, and particularly its army and its combat effectiveness,” the official said. “And then in the broadest base, you’re seeing Russia under economic pressure and under diplomatic pressure.” Armour supplied by the West, including German Leopard tanks, has been damaged or destroyed in the prolonged battles continuing in the east and south across the last three months. The first of 14 Challenger II tanks provided by Britain was put out of action near Zaporizhzhia this week. According to defence sources, it was immobilised by a mine and then targeted by a Russian Lancet loitering drone. There are no plans, sources say, to replace it at present from within the 145 Challenger IIs currently available for deployment. The Western officials said that arms supplies to Kyiv will continue, and denied that “war fatigue” will begin to spread unless Volodymyr Zelensky’s government can show significant success in the near future. That is something that has been suggested by a number of European politicians. It has also been argued that the Kremlin is banking on American support for Ukraine starting to fray as the US presidential campaign gets under way next year. The possibility of Donald Trump – who was accused of being the “Muscovian candidate” when he was previously in the White House – winning the election greatly adds to this concern. “Russia thinks time is on its side; we think time is on our side,” another official said. “It has been put that if you’re Putin, you’re gambling that Donald Trump wins the next [US] election. But that is quite a long way away.” Read More The Body in the Woods | An Independent TV Original Documentary The harrowing discovery at centre of The Independent’s new documentary

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