Skincare brand Bioré and content creator Cecilee Max-Brown have come under fire after posting a branded TikTok that spoke about school shootings. Max-Brown posted a now deleted TikTok to her account last week in collaboration with Bioré for their pore strips. The TikTok was created for mental health awareness month, with Bioré asking creators and consumers to share what they are ‘stripping away’. In the TikTok, Max-Brown spoke about her experience of surviving a school shooting and told viewers that in collaboration with Bioré she was ‘stripping away’ anxiety. ‘We want you to get it all out,’ referring to Bioré’s mental health campaign, she adds: ‘not only what’s in your pores but most importantly what’s on your mind too.’ Sign up to our free Indy100 weekly newsletter The content creator and model then went onto explain that she’s be struggling with her anxiety ‘after seeing the effects of gun violence first hand.’ At the end of the video she says: ‘Join me and Bioré skincare in speaking up about mental health.’ The TikTok was accompanied by various videos of Max-Brown applying skincare products, taking walks, and journaling and more. Viewers were shocked to see something so serious and sensitive as a school shooting spoken about in the context of a paid partnership video for skincare. Despite the original TikTok being taken down, users have re uploaded it, with people leaving comments such as ‘is this real?’ ‘This is disgusting!’ ‘WHAT?!’ ‘Capitalism wild…’ and more. Some also took to Twitter to express their disapproval of the advertisement choices made. In response to the backlash, both Bioré and Max-Brown have issued statements regarding the advert. Bioré said that they were ‘so sorry’ for the TikTok, in a statement posted to Instagram. They wrote ‘we did it the wrong way. We lacked sensitivity around an incredibly serious tragedy, and our tonality was completely inappropriate.’ They added: ‘We are committed to continuing our mental health mission, but we promise to do it in a better way.’ Max-Brown issued her own statement on TikTok, writing ‘I am so sorry about this partnership video. This was strictly meant to spread awareness about the struggles that I have had with anxiety since our school shooting.’ She added, ‘I did not mean to desensitise the traumatic event that took place.’ @cecileemax Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Jake Paul will box another UFC star this weekend as he faces Nate Diaz. YouTube star Paul has gone 6-1 as a professional boxer in recent years, and the 26-year-old holds wins over ex-UFC champions Tyron Woodley and Anderson Silva – including a knockout of the former – and a KO of Ben Askren, who was also an MMA champion before joining the UFC. Now the American, who was outpointed by Tommy Fury in February, goes up against fan favourite Diaz, who left the UFC in September and is making his boxing debut here. Diaz, 38, holds a special place in the hearts of many mixed martial arts fans, and he became a crossover star in 2016 when he submitted Conor McGregor. With that victory, as well as his submission of Tony Ferguson in his final UFC fight last year, Diaz showed off his immense jiu-jitsu skills. However, the American is also known for his impressive cardio and resilience, and he will look to use those against his younger opponent this weekend. Here’s all you need to know. We may earn commission from some of the links in this article, but we never allow this to influence our content. This revenue helps to fund journalism across The Independent. When is the fight? Paul vs Diaz will take place at the American Airlines Center in Dallas, Texas, on Saturday 5 August. The main card is due to begin at 1am BST on Sunday 6 August (5pm PT, 7pm CT, 8pm ET on Saturday). Ring walks for the main event are then expected at around 4am BST on Sunday (8pm PT, 10pm CT, 11pm ET on Saturday). How can I watch it? The event will air live on the streaming platform Dazn. It will be available to existing subscribers, and it will also be purchasable on Dazn Pay-Per-View for non-subscribers – at a cost of £14.99. A Dazn subscription is available to purchase here, with monthly plans starting at £9.99. Odds Paul – 1/3 Diaz – 3/1 Draw – 14/1 Via Betway. Full card (subject to change) Jake Paul vs Nate Diaz (cruiserweight) Amanda Serrano (C) vs Heather Hardy 2 (undisputed women’s featherweight titles) Shadasia Green vs Olivia Curry (women’s super-middleweight) Ashton Sylve vs William Silva (lightweight) Alan Sanchez vs Angel Beltran Villa (welterweight) Kevin Newman II vs Quilisto Madera (middleweight) Chris Avila vs Jeremy Stephens (super-middleweight) Noel Cavazos vs Jose Aguayo (welterweight) Luciano Ramos vs Cee Jay Hamilton (super-lightweight) Read More KSI vs Tommy Fury: When is fight and how to watch Justin Gaethje stuns Dustin Poirier with brutal head-kick knockout at UFC 291 Terence Crawford’s masterclass puts him in conversation to be an all-time great How to watch Jake Paul vs Nate Diaz online and on TV this weekend When is KSI vs Tommy Fury and how to watch The Independent’s pound-for-pound boxing rankings

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Fans of the Lionesses will still not be able to buy a replica of Mary Earps’ goalkeeper kit despite an ongoing campaign throughout the Women’s World Cup to convince kit suppliers Nike to put one on sale. Nike decided last month that it wouldn’t be making Earps’ goalkeeper kit available to purchase and the decision drew criticism from fans, celebrities, and even Earps herself who called the decision ‘hugely hurtful’. A petition was launched to persuade Nike into a U-turn and that momentum was boosted by England’s No. 1 during yesterday’s World Cup final as she saved a penalty before keeping England in a contest they ultimately lost 1-0. Earps was rewarded for her tournament performances with the World Cup Golden Glove award, the latest accolade added to her growing collection following the Best Fifa Women’s Goalkeeper award last year. Nike issued an update on their decision after fresh calls to produce Earps’ England shirt came flooding in following the 30-year-old’s incredible performance in the World Cup showpiece. In their statement released on Sunday, Nike promised to address the matter in ‘future tournaments’. It read: “Nike is committed to women’s football and we’re excited by the passion around this year’s tournament and the incredible win by the Lionesses to make it into the final. “We are proudly offering the best of Nike innovation and services to our federation partners and hundreds of athletes. “We hear and understand the desire for a retail version of a goalkeeper jersey and we are working towards solutions for future tournaments, in partnership with Fifa and the federations. “The fact that there’s a conversation on this topic is testament to the continued passion and energy around the women’s game and we believe that’s encouraging.” Speaking about Nike’s initial decision last month Earps was doing all she could to get them to change their minds saying: “I can’t really sugarcoat this any way so I’m not going to try, it’s hugely disappointing and very hurtful. “For my own family, friends and loved ones not to be able to buy my shirt, they’re just going to come out and wear normal clothes. All my team-mates, they’ve ordered a lot of shirts for their friends and family, they’re talking at the dinner table “I wasn’t able to get this” and I’m saying “I wasn’t able to get it at all”. “I know there’s a lot of people who have spent a tremendous amount of money on outfield shirts and then put ‘1 Earps’ on the back, which doesn’t sit well with me either. “It’s a very scary message that’s being sent to goalkeepers worldwide that “you’re not important”. It’s something that I’ve been fighting behind closed doors. I’ve been desperately trying to find a solution with the FA and with Nike.” FA Chief Mark Bullingham also had his say on the controversy earlier this week and claimed that the governing body had plans to find a positive resolution for all involved. He said: “Mary is incredibly passionate about growing goalkeeping, as are we. “We’ve got several schemes to get the next generation of goalkeepers coming through. We have got a plan for addressing that issue and it’s something we’ll get to after the tournament.” Read More Fans demand Nike sell Mary Earps’ shirt after keeper’s World Cup final heroics Lionesses have ‘inspired millions’ despite falling short in first World Cup final The anguish, emotion and the story of the Women’s World Cup in photos The thrills, shocks and many brilliant moments of the World Cup in pictures The sporting weekend in pictures We won’t stop – Georgia Stanway vows England will ‘continue to break barriers’

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