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Very few new users were attracted by the anticipated launch of Twitter rival Threads’ web application, new data suggests. Instagram’s Threads, launched in early July, swiftly became the fastest-growing app in the world and initially posed as a legitimate rival to Elon Musk’s platform Twitter, now rebranded as X. Though launched without key features of its rival, its early strategic roll out at a key time when Twitter was facing widespread backlash for policy changes under Mr Musk helped Threads quickly accumulate users. But weeks since its launch, Threads lacked one of the most basic features of social networks – to be able to use it outside of an app. Last week, the Threads web app was finally rolled out, with the platform’s chief and Instagram boss Adam Mosseri announcing that the web experience was available for everyone at threads.net. “Let us know what you think,” he said. While in the US, Threads’ website use jumped up by a fifth over the past week compared to the week prior, how this traffic may have contributed to the onboarding of new users remains unclear. Globally, the traffic increase to the platform via the website during this period was also only 3 per cent, according to digital intelligence firm Similarweb. In terms of other parameters as well, Threads’ traffic appears worrying. Mobile intelligence firm Sensor Tower reported earlier this month that daily active users on Threads dropped over 80 per cent since the platform’s launch, with only 8 million users using the app daily. There isn’t much data to also suggest there’s a rapid influx of new users signing up to join Threads since its web app launch. Similarweb speculates that much of the new Threads website visitors in the US were likely just older users moving from the app to the web. The Meta-owned app is continuing to test and roll out new features to woo in more users. The company is also starting to test keyword search in Australia and New Zealand. Mr Mosseri said the tests began on Thursday, and would expand to countries including the US “soon”. “Get excited – search is coming to Threads,” Meta boss Mark Zuckerberg posted on Threads along with a GIF of Vin Diesel from the Fast and Furious franchise saying, “I bet you gonna enjoy this.” Read More Threads launches on the web for everyone – apart from Europeans Musk admits X may be doomed to fail as new glitch wipes out pictures from former Twitter platform Twitter/X indicates it will start collecting ‘biometric information’ and ‘employment history’ Threads launches on the web for everyone – apart from Europeans Meta could finally launch Threads feature everyone is waiting for Elon Musk became ‘anti-woke’ because of his daughter’s gender transition, book claims

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Six people have been killed and at least 14 injured in a Russian missile attack that hit a postal distribution centre in the war-devastated northeastern Ukrainian city of Kharkiv, Ukrainian officials have said. Oleh Synehubov, the region’s governor said on Telegram that several of the wounded were in serious condition in hospital, adding that all those killed and injured were postal workers. “Russian missiles hit the Nova Poshta centre - an ordinary civilian object,” President Volodymyr Zelenksiy said on the Telegram messaging app. It comes as Ukrainian forces damaged and destroyed almost 50 Russian tanks in just 24 hours as Vladimir Putin’s troops launched a fresh offensive in the Donetsk region, according to a US war think tank. The Insitute for the Study of War (ISW) said Russian forces launched a renewed attack near Adviika on Friday and “marginally advanced”, indicating Moscow’s commitment to offensive operations in the area “despite heavy materiel and personnel losses”. This includes the damage and destruction of almost 50 Russian tanks and over 100 armored vehicles by Ukrainian forces during the past day of fighting, reported the Ukrainian General Staff on Friday, according to the ISW. Read More Russian fighters ‘scrambled over Black Sea to prevent British warplanes approaching Russian airspace’ Biden calls to maintain ‘American leadership’ with aid package for Ukraine and Israel Ukraine's parliament advances bill seen as targeting Orthodox church with historic ties to Moscow Putin says Russia ‘will be able to repel’ Ukraine’s new weapons used to damage Kremlin’s air assets

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This content originally appeared on Mashable for a US audience and has been adapted for

From Twitter being rebranded as X, to Meta who have rivalled this with their new Threads platform, there's been quite a few changes to social media this year. One of those recent changes also includes Instagram’s new-like animation which applies to those who updated the app. It means that when you like something on Instagram, the large heart will then appear in the area where you double-tapped on the photo and then the heart flies upwards off the screen. Of course, when it comes to social media updates, no one is a fan of change and Instagram users made this clear on X, formerly known as Twitter. Here is a compilation of reactions who all shared they weren't happy with the new like update, as one declared the feature "sucks," though this update did result in some amusing memes too: Unfortunately for those who updated the app, there is no way to change the like option back to the original but those who haven't updated Instagram can avoid the new feature if they opt out of auto-updates on Instagram. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.