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TOKYO--(BUSINESS WIRE)--Aug 16, 2023--

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TikTok personality Holly Reardon has gone viral after sharing a video showing the treasures she found while digging through her mother’s closet. As she showed off the ‘90s pieces she discovered, Reardon made an emphatic plea to parents everywhere to save their old clothes, so that their children may inherit them someday. In the viral video, the 26-year-old content creator told viewers that her mom “kept all her clothes from when she was a teenager,” which means that Reardon is now able to reap the benefits. The TikTokker then proceeded to show off her discoveries, including an Abercrombie & Fitch denim mini dress that she described as “freakin’ cute”. Reardon also confessed that she “didn’t even know Abercrombie was around in the 90s”. Viewers were quick to point out in the comments section that Abercrombie & Fitch has been around for more than a century. Many millennials also sounded off in the comments section, admitting that Reardon’s comments about the brand made them feel like dinosaurs. In her caption, Reardon urged parents to “do it for [their] daughters”. But not all were keen on the idea, as one user commented that they were already enough of a “borderline hoarder” as it is, while another wrote: “I became an adult with Marie Kondo and I can’t keep anything that doesn’t spark joy.” @hollyjreardon Do it for your daughter haha ♬ original sound - Holly While there may be a few naysayers, Reardon isn’t the only TikToker urging parents to keep their clothes for their children. Months before the content creator posted her viral video, a teenager named Ava Marie went viral after revealing that she’d re-worn her mom’s 1994 prom dress to her own senior prom. In 2022, The Cut interviewed different people about why they enjoy shopping in the closets of their parents, and many had varying answers. An operations analyst named Laura, 30, said: “It’s just so much more fun when I can go home and be like: ‘Oh my God, this skirt is fabulous. And my mom’s like: ‘Take it.’” Meanwhile, 26-year-old project manager Jeovanna said that breathing new life into clothes passed down to her was a “true representation” of herself, believing it to combine her ancestry with what she now likes, “meshing the future and the past together”. While the New York Times proclaimed that “the golden age of thrifting” was over, data from Vestiare Collective suggests otherwise: interest in secondhand vintage and shopping will not stop with Gen-Z and millenials. Rather, it’s only beginning. Gen-Z and Zillenials are notorious for loving vintage looks and those who don’t have the option to peruse the closets of their parents aren’t afraid to pay a pretty penny for what they deem as “quality pieces,” according to Vogue Business, which notes that the trend doesn’t look like it will be slowing down anytime soon. In an interview with second-hand fashion site, ThredUp, Vogue Business learned “the global secondhand mark is expected to surge at three times the rate of the overall global apparel market up to 2027”. It’s not only ThredUp seeing success in the Gen-Z market, according to The Wall Street Journal, which reported that, of the 15 million users on the second-hand fashion platform Depop, 90 per cent were under the age of 26. Analysts at Deloitte theorised that Gen-Z’s predilection for retro clothes may have to do with the fact that they entered adolescence during and after the 2007-2009 recession. After undergoing such a formative period during financial hardship, it’s likely that it has had a long-lasting effect on their choices as consumers. Read More Depop reseller defends her business after being accused of ‘greed’ Woman finds $300 and note in Coach purse she bought for $7 at thrift store: ‘Be a Martha’ Schoolboy almost dies from swallowing magnets for TikTok challenge Woman shares honest review of New York City apartment TikTok mom slammed after making 5-year-old son run in 104 degree heat

What the papers say As the Premier League season comes to an end, the summer transfer season is just beginning and Newcastle will have to fight to keep midfielder Bruno Guimaraes from Barcelona. The Times says Barcelona believe it will cost them around £87million to sway Newcastle to let go of the 25-year-old Brazilian. Chelsea will be looking to put this season behind them after securing former Tottenham and Paris St Germain manager Mauricio Pochettino on a three-year contract, according to the Guardian. The Blues finished 12th this season. The Sun says promoted Sheffield United are looking at 24-year-old Nottingham Forest midfielder Lewis O’Brien, who is currently out on loan to DC United in MLS, to help bolster their squad for the top flight. Social media round-up Players to watch Sergej Milinkovic-Savic: Liverpool have sights set on the Lazio midfielder with the Serbian’s contract set to expire in 2024, according to Goal. Kim Min-jae: Manchester United and Newcastle are interested in signing the 26-year-old South Korean defender from Napoli, according to Spanish outlet Fijaches and Givemesport. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live

LEXINGTON, Ky.--(BUSINESS WIRE)--Jul 28, 2023--

Meta and the European Union (EU) have agreed on a stress test in July on the EU's online