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Tim Cook interview: Apple boss talks trillion-dollar transformation and ushering in new era of computing
Tim Cook interview: Apple boss talks trillion-dollar transformation and ushering in new era of computing
Tim Cook describes his first experience with Apple’s forthcoming Vision Pro headset as an “aha moment”. The mixed reality device, he claims, has the potential to usher in an entirely new era of computing, having a profound impact on the way we work, communicate and experience the world – just like the iPhone did 16 years ago. And for it to succeed, just like the iPhone, it’s going to need apps. The Apple CEO is in London at the end of a whirlwind European tour to meet with app developers that he hopes will be among the first to realise his ambitions for the Vision Pro. The UK has the largest developer community in Europe, and as he meets three of them, he is clearly curious about their apps. It is a common sight with Cook: app developers on their best behaviour, nervous with anticipation, instantly relaxing as he focuses on them, genuinely interested, warming to his encouragement and questioning. “I think the apps today are outstanding,” he says. “It’s a reminder of the empowerment of the App Store. I’m still amazed that an entrepreneur in any country in the world in a basement can start a company and it can be global,” he snaps his fingers, “like that.” Cook likes to talk about Apple’s app developers because he takes pride in the jobs created by the Apple ecosystem. Estimates suggest that half a million jobs are now directly connected to the iOS app economy, which is up nearly 70 per cent compared to 2019. UK app developers have earned nearly £7.5 billion from their apps, Apple says. When Cook took over from Steve Jobs as CEO in 2011, the app economy was still in its infancy: Instagram was less than a year old and apps like Deliveroo and Tinder did not even exist yet. Just over a decade later Apple’s App Store is now facilitating more than $1 trillion in billings and sales annually, helping the company to become the richest in the world. Among the app developers showing off their creations at Apple’s Battersea Power Station headquarters is Joseph Mambwe, whose fitness app Gym Streak aims to manage your workout for you. Mambwe says that, at the app’s core is a demonstration that “resilience is a superpower that is available to everyone, along with persistence and the will to keep going.” The app uses augmented reality (AR) to create videos where the animated figure demonstrating the exercises appears to be working out in your living room. Also in attendance is Andy Weekes, the creator of Night Sky, which also uses AR to make stars, planets and even the International Space Station appear onscreen as you point your iPhone at the place they are in the sky. It can send reminders and messages so you can share what you see – and even what you can’t – with friends and family. There is a regular refrain from the developers about the Apple Vision Pro, which is set to launch early next year: Something like Night Sky could be jaw-droppingly good on the spatial computing headset, with its immersive, wraparound display. Cook says they’re looking forward to it. “We have developer labs in London and Munich, and we’re seeing some incredible work. There’s so much excitement out there.” The tech boss says Vision Pro has become part of his nightly routine, helping him understand how it could become an industry-defining product. “There are huge differences in how people look at it, depending on if they’re read about it or actually tried it,” he says. “I believe even more about how profound spatial computing is. When you’ve tried it, it’s an aha moment, and you only have a few of those in a lifetime.” Throughout the app demonstrations, the developers talk about the support they receive from Apple. “These apps,” Cook says afterwards, “allow developers to make people more sustainable, give somebody educational knowhow about space or even democratise personal training. These are big ideas. These apps are great collaborations, but our whole company is based on collaboration.We really believe one plus one equals three. “We’ve always viewed ourselves as tool makers,” he adds. “So to make tools that allow other people to change the world in their own way and for us to have a role in that makes my heart sing… We’ve always believed our tools should be as easy to use as our products, so we try to make the developer tools simple. It’s the developer’s idea that’s the big lift, not the act of doing it themselves. It’s great to see the validation of that playing out.” Through the powerful processors in the latest iPhone 15 Pro and iPhone 15 Pro Max, Cook believes Apple iOS is now “the best gaming platform out there”. Games also form a major part of Vision Pro’s appeal, allowing users to interact and compete within an entirely new dimension. “There’s significant excitement about our role in gaming, and we’re very serious about it,” he says. “This is not a hobby for us. We’re putting all of ourselves out there.” Read More ‘I saw the future. It left me in tears’ Tim Cook says Vision Pro release is on track: ‘I watched Ted Lasso Season 3 on it’ New discovery is ‘holy grail’ breakthrough in search for aliens, scientist say Musk confirms he is cutting election integrity staff from X/Twitter ahead of 2024
2023-09-29 20:46
'I have a lot of questions': A friend of Monica De Leon Barba is in disbelief over her safe return after being held captive in Mexico for 8 months
'I have a lot of questions': A friend of Monica De Leon Barba is in disbelief over her safe return after being held captive in Mexico for 8 months
Monica De Leon Barba, a US citizen who the FBI said was kidnapped in Mexico in November, has been reunited with her family.
2023-07-18 06:11
MLB Rumors: Cardinals connected to blockbuster offseason trade
MLB Rumors: Cardinals connected to blockbuster offseason trade
The St. Louis Cardinals were big sellers at the trade deadline, but could they be big buyers this offseason for a particular pitcher?The St. Louis Cardinals, sensing that the postseason was out of the question this year, decided to sell some of their players to build toward the future. They did ...
2023-08-09 08:39
Company Behind Immersive Van Gogh Exhibit Files for Bankruptcy
Company Behind Immersive Van Gogh Exhibit Files for Bankruptcy
Lighthouse Immersive Inc., the company behind an interactive Vincent van Gogh exhibition displayed across the US, has filed
2023-07-28 04:35
There’s a ‘lost continent’ which holiday makers have been visiting without knowing
There’s a ‘lost continent’ which holiday makers have been visiting without knowing
Tourists from across the world may have been holidaying on the remains of a 'lost continent' that's been hiding in plain sight. The continent, known as Greater Adria, reportedly broke off from North Africa almost 250 million years ago. Around 120 years later, it started sinking under parts of Southern Europe including the Alps, the Apennines, the Balkans and Greece. Douwe van Hinsbergen, Professor of Global Tectonics and Paleogeography at Utrecht University, said: "Forget Atlantis. Without realising it, vast numbers of tourists spend their holiday each year on the lost continent of Greater Adria." He added: "The only remaining part of this continent is a strip that runs from Turin via the Adriatic Sea to the heel of the boot that forms Italy." This isn't the first time a 'lost' continent has been discovered... Scientists uncovered Zealandia (or Te Riu-a-Māui in the Māori language) that was reportedly 'lost' for 375 years. In the past, there's been speculation as to whether the continent actually exists. It wasn't until 2017 that geologists discovered the continent had been there all along. According to TN News, Zealandia is 1.89 million square miles in size. It was part of a supercontinent called Gondwana, which included most of Western Antarctica and Eastern Australia, over 500 million years ago. It was first said to have first discovered in 1642 by Dutch businessman and sailor Abel Tasman, who was desperate to uncover the "Great Southern Continent". Scientists agreed on the existence of Zealandia, which started to "pull away" from Gondwana for reasons scientists are still trying to understand. Most of the newfound continent is underwater and has been used as an example by geologists at the Zealand Crown Research Institute GNS Science on how something "very obvious" can take a while to uncover. Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-09-07 16:22
Kevin Costner and Christine Baumgartner's divorce battle ends: Here's who gets what
Kevin Costner and Christine Baumgartner's divorce battle ends: Here's who gets what
After Judge Thomas Anderle informed Christine Baumgartner that their prenuptial agreement would be enforced, she signed off on a three-page settlement deal
2023-09-20 01:53
Inter signs veteran Switzerland goalkeeper Yann Sommer to replace Andre Onana
Inter signs veteran Switzerland goalkeeper Yann Sommer to replace Andre Onana
Inter Milan has replaced Andre Onana by signing veteran Switzerland international Yann Sommer as its first-choice goalkeeper
2023-08-08 03:55
Real Salt Lake receives offensive boost with MLS return of forward Chicho Arango
Real Salt Lake receives offensive boost with MLS return of forward Chicho Arango
Chicho Arango returns to MLS byway of Real Salt Lake after a four month stint with Liga MX side Pachuca.
2023-06-12 23:30
Vale Considers Taking Steel Decarbonization Model to US, Brazil
Vale Considers Taking Steel Decarbonization Model to US, Brazil
Iron ore giant Vale SA is considering developing industrial complexes in the US and Brazil as part of
2023-08-30 06:01
NFL Rumors: Kareem Hunt latest, Baker Mayfield disaster class, Chiefs get better
NFL Rumors: Kareem Hunt latest, Baker Mayfield disaster class, Chiefs get better
NFL Rumors: Baker Mayfield "or" Kyle Trask will be Bucs starter this seasonLeave it to a conjunction to take down Baker Mayfield in Tampa Bay.The Bucs released their depth chart for the 2023 season, and one curious little word stood out to NFL fans and pundits: "Or."At ...
2023-08-09 02:32
MLS rumors: Acosta is MVP, Tolisso to MLS, Lodeiro to Nacional
MLS rumors: Acosta is MVP, Tolisso to MLS, Lodeiro to Nacional
Luciano Acosta named MVP. Corentin Tolisso linked with MLS. Nicolas Lodeiro could join Nacional.
2023-11-28 03:04
Debt ceiling: McCarthy says 'no progress' ahead of talks Tuesday with Biden
Debt ceiling: McCarthy says 'no progress' ahead of talks Tuesday with Biden
House Speaker Kevin McCarthy says there’s been “no progress” on debt ceiling talks
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