There were always question marks over which lessons that executives from toy making giant Mattel would learn from the roaring success of Greta Gerwig’s Barbie. Some said it could show the power of giving a top indie filmmaker like Gerwig the budget, time and resources to make a piece of memorable – and at times subversive – cinema which drew on people’s childhood memories. However, it looks like executives have already decided to pick option B: create an intellectual property-driven movie machine, and crank out a film about every toy they can think of to boost profits. Because that’s what people liked about Barbie, right? Mattel wants to create a cinematic universe similar to that of Marvel, following the immense success of its first feature film – and they already have more than a dozen projects in the works. Sign up to our free Indy100 weekly newsletter Products that are already in line to get the Barbie treatment include “Barney”, “Polly Pocket,” and “Hot Wheels”. “Barbie, as a brand, has many different iterations. The product lines of Barbie is a very broad brand. In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe,” Mattel chief executive Ynon Kreiz told Variety. “It’s a very rich universe… It’s a very broad and very elastic brand, in terms of opportunities.” “At the outset, we’re not saying, ‘Okay, let’s think already about movie two and three.’ Let’s get the first one right and make that a success. And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen.” “Successful movies lend themselves to more movies,” the CEO added. “Our ambition is to create film franchises.” Robbie Brenner, the Oscar-nominated producer in charge of Mattel’s new film division, said the company was hopeful Barbie would become a box office success, so that it would open the door for franchises like “Masters of the Universe” and “Hot Wheels". “Everybody hopes that when you create a movie that there is going to be a franchise,” Brenner told Variety. “That’s the hope — that it goes on and on and it’s a gift that keeps giving. But, in this day and age, you just want to get the first one right.” Here are the films Mattel wants to make next: Barney Produced by Daniel Kaluuya, the purple dinosaur is going to be made into a live-action movie. Brenner said: I don’t know that it’s necessarily going to be darker. It’s just going to be unique — more of like [Spike Jonze films] Being John Malkovich or an Adaptation." “Any movie that has Barney is not certainly going to be straightforward,” Brenner adds. Referencing the Seth MacFarlane comedies, she quips: “We’re not making Ted. You know what I mean?” The upcoming film will apparently be about “identity and finding who you love and who feels alienated” and “what does it all mean?” Brenner says the film will “be more adult and have adult themes — and sort of be a little bit off-kilter”. Polly Pocket Starring Emily In Paris star Lily Collins, the Polly Pocket dolls will be made into a film directed by Lena Dunham. Brenner said there is already a “great” script, and that Dunham and Collins would be “an amazing collaboration. Lena is so collaborative and rolls up her sleeves and really likes to roll around in notes and listen. She’s incredible”. “Lily is so smart and so specific and so productorial. It’s just been an incredible collaboration, so we are thrilled about it. Hopefully, we’ll be making that at some point in the future.” Hot Wheels This one will be produced by JJ Abrams – because the world needs yet another film about toy racing cars, of course. Abrams has described the adaptation as “grounded and gritty” and said the film will have “real characters that you can relate to, that are three-dimensional, that have emotional journeys”. She added: “Look at any JJ Abrams movie. All of his movies have an incredible story and incredible characters. That was something that was important to him — to make a movie that’s not just going to be fun and exciting, but that has real emotion and real stakes to it.” And plenty more… There is a film about Rock ‘Em Sock ‘Em Robots, starring Vin Diesel, which could be absolutely bizarre, while another doll franchise movie, American Girl, is “in the works”. Magic 8 Ball will “probably be a PG-13 thriller,” Brenner said, while a Masters Of The Universe film about the superhero He-Man could also become reality. Other projects include Thomas The Tank Engine (yep, that’s right folks) and, in a surprise turn, Uno. How corporate executives think a film about the playing card game will turn out is anybody’s guess. But it’s going to happen. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Barnsley head coach Michael Duff has expressed admiration for Sheffield Wednesday counterpart Darren Moore before Monday’s Sky Bet League One play-off final. The pair go head-to-head at Wembley on Monday when the two South Yorkshire rivals clash in the third tier’s winner-takes-all season finale. Barnsley edged past Bolton 1-0 on aggregate in their semi-final, while Wednesday overcame the biggest first-leg deficit in play-off history before beating Peterborough on penalties. Moore silenced the Owls fans who had called for him to be sacked after his side’s 4-0 first-leg defeat appeared to have left them dead and buried and Duff paid tribute to his rival manager. Duff said: “Darren deserves loads of credit because one thing he’s done the whole season, when weirdly there’s been a bit of noise about him when they got 96 points this season, is keep his counsel because he’s a good fella. “First and foremost, he’s a good fella. He’s obviously a football man, he’s been around it a long, long time. “I don’t know what he’s like as a manager in terms of day-to-day stuff, but you take people as you find them and we’ve beaten them twice and he’s been humble, he’s taken it. “He says ‘fair play to you’ and shakes your hand. No excuses afterwards that some managers come out with. He said ‘better team won’ and I think that goes a long way just as a human being.” Barnsley completed the league double over the Owls this season for the first time since 2009, winning 2-0 at Hillsborough in September and 4-2 at Oakwell in March. But they finished 10 points adrift of their local rivals in the table, with the Owls’ 96-point tally more than any other side not to finish in the top two of any league in English football’s history. That did not stop the vitriol that came Moore’s way after his side’s 4-0 semi-final first-leg defeat at Peterborough. Was he a terrible manager when they got beaten 4-0? No. And he's become an even better manager now because of the belief he gave them Michael Duff on Darren Moore Some fans called for his head before the return leg, while Wednesday were forced to issue a statement condemning a racist message directed at Moore on social media. “It shows you the emotional state people can get into,” Duff said. “Darren’s a good manager, full stop. “Was he a terrible manager when they got beaten 4-0? No. And he’s become an even better manager now because of the belief he gave them. “Things he said in interviews and in the dressing room, things he showed the players. Good management. He managed to get the best out of it.” Barnsley finished fourth in the table, one place below Wednesday, and their 86-point haul would have been enough for automatic promotion in three of the last 10 seasons. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Harry Kane taking inspiration from greats as he eyes another decade at top On this day in 2015: England hire Trevor Bayliss as head coach England’s Harry Hall takes three-shot lead in Texas with career-best outing

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Aston Villa have announced captain John McGinn has signed a new long-term contract. The midfielder’s new deal keeps him at the club until 2027. McGinn moved to Villa Park from Hibernian in 2018 and helped them earn promotion to the Premier League in 2019 with a goal in the Championship play-off final against Derby. The 28-year-old was named club captain last summer and was a key part of the Villa set-up last season, making 34 Premier League appearances. He helped the club secure European football for the first time since 2010 after a stunning turnaround under manager Unai Emery saw Villa finish seventh in the league. McGinn also represents Scotland on the international stage, earning 56 caps for his country, and he recently featured in their Euro 2024 qualifying wins against Georgia and Norway. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live

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