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Netflix has finally launched its long-awaited crackdown on password sharing in the US and the UK. The move is an attempt to help it grow its subscriptions and profits amid slowing interest in the streaming platform. But it also means that those people who use other people’s accounts – and those who own those accounts – could be facing some significant changes in the way they use the platform. Here’s what the crackdown means for you, and anyone who might be on your account. What are Netflix’s rules about password sharing? Netflix’s rules specifically say that any account is meant for use by one household. It’s very permitted to have more than one person within that household – that is why it offers the “profiles” feature that lets people have multiple lists and viewing histories in one account – but it is not permitted for people to use an account associated with another household. The definition of a household is a little vague, and Netflix defines it as “you and the people you live with”. In practice, that means the other people who live at the same address, at least in terms of ensuring that you won’t get caught up with Netflix’s rules, which are based on location. That doesn’t mean that you can only use Netflix within one house. The company is very happy with people using the app outside of their home, such as when travelling, and again makes allowances for that with features such as being able to download films and TV shows to watch offline. The rules limiting Netflix accounts to one household have long been in place, however. What has changed is that the company is now going to start enforcing them, by kicking people out of accounts if they don’t believe them to be within a household. What does the crackdown mean? The new changes mean that Netflix will be using a variety of tools to spot when people are using another household’s account – and prevent them from doing so. That spotting will happen using a variety of tools, but is primarily about checking a devices IP address and other identifiers to see whether its usage patterns suggest it is not following the rules. If that happens, then Netflix will stop that person accessing the account. Instead, they’ll offer new ways for those people to get online properly. Over time, Netflix expects that there will be some cancellations from people who have so far been sharing accounts, it said in its recent results. But tests have shown that many of those people then come back again, and that it overall leads to more people paying for subscriptions, which is why it has chosen to press ahead. What are the options for people sharing passwords? Netflix is giving those people who have been sharing accounts two different options. First, they can “transfer a profile”. That means the person sharing the account can get their own, new membership but that it will include all of their watch history and other data, so that they don’t lose out when they start over again. Otherwise, you can “buy an extra member” for your account, which essentially means that the person will stay on your account but you will have to pay for them. That is slightly cheaper than buying a full-blown new login, at £4.99 in the UK or $7.99 in the US. What about people who share their accounts? If you are the person lending out your account, rather than the one borrowing it, there isn’t necessarily anything you need to do. Netflix isn’t pursuing people who have shared their password. It does however encourage users to check who’s using the account, to avoid getting told off for lending it. That can be done by heading to Netflix’s settings, which offers the option to sign out any devices that are logged in, as well as changing the password so they can’t get back in. What about if I travel a lot? If you are using your account outside of the house, there’s no big reason to worry. You can still do so, though you might receive some warnings from Netflix if you are away for a long time. During the rollout, Netflix said that it had received some feedback about people getting the warnings because they had been travelling, rather than sharing their accounts. It suggested that has been fixed in the new version of the technology that is monitoring those logins. Read More Netflix begins crackdown on password sharing in the UK and US Netflix begins sending emails to UK customers about account sharing Netflix launches account crackdown in US and UK Teenager given criminal behaviour order after entering home for TikTok ‘prank’ Meta Ireland to cut about 490 jobs New brain technology helps paralysed man with severe spine injury walk again

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Fast fashion retailer Shein has been accused by independent designers of infringement-related racketeering activities in a new lawsuit. According to The Fashion Law, a lawsuit was filed on Tuesday (11 July) in California federal court that accused the clothing giant of using a “secretive algorithm” to identify trending art and allegedly reproducing the independent designs for its fast fashion website. The three independent artists suing Shein – Krista Perry, Larissa Martinez, and Jay Baron – claimed both Shein and its parent company, Zoetop Business Company, Ltd, engaged in “produc[ing], distribut[ing], and selling exact copies of their creative works,” which they allege is “part and parcel of Shein’s ‘design’ process and organizational DNA.” In the suit, Perry, Martinez and Baron claim Shein replicated “truly exact copies of [their] copyrightable graphic designs” such as Berry’s artwork titled “Make It Fun” and Blintz’s “Orange Daises” design. Barron’s “Trying My Best” artwork, which they claim was also copied by Shein, is not only a registered copyright but the phrase was also trademarked by Barron. As a result, the plaintiffs argue that they “have suffered and will continue to suffer substantial damage” to their businesses and “a diminishment in the value of their designs and art, their rights, and their reputations”. In the complaint, the plaintiffs allege that Shein created a “secretive algorithm” to identify growing fashion trends and “produce very small quantities of [its] item for sale” – as 100-200 units per SKU – in the case that an artist claims “the design was stolen”. “The brand has made billions by creating a secretive algorithm that astonishingly determines nascent fashion trends – and by coupling it with a corporate structure, including production and fulfillment schemes, that are perfectly executed to grease the wheels of the algorithm, including its unsavory and illegal aspects,” the artists argue in the suit. “When Shein copies a small or independent designer, the most likely outcome (without brand protection specialists and specialized software on the lookout) is that the infringement will go unnoticed,” the complaint reads. The lawsuit named Chris Xu as the maker behind the algorithm, a “mysterious tech genius” who has allegedly made Shein “the world’s top clothing company through high technology, not high design.” While Shein has faced many lawsuits in recent years, the newest complaint is notable for its Racketeer Influenced and Corrupt Organizations Act (RICO) claim. RICO is a federal law designed to combat organized crime in the United States, and individuals or organisations can use the RICO Act to file civil claims against racketeering activities performed as an ongoing criminal enterprise. Another requirement to file a RICO claim is that the offending party is not just an individual or business but a criminal organization, as the suit claims Shein’s alleged infringement activity is “committed not by a single entity, but by a de-facto association of entities.” The plaintiffs claim that Shein’s “confusing corporate structure” allows the company to “avoid liability” in the case of intellectual property infringement, adding that the brand’s “first line of defense” when facing a copyright or trademark cease and desist is “removing the product from its sites with blaming the misconduct on another [Shein entity] actor (implying such actor is independent).” As a result, the artists have accused Shein of “multiple acts of racketeering and criminal copyright infringement” and are seeking past and future damages, as well as compensation for legal fees and injunctive relief to “prevent further racketeering activity”. This is not the first time Shein has faced accusations of infringement. In May, artist Maggie Stephenson settled with Shein for an undisclosed amount after she filed a $100 million lawsuit last year. That same month, Italian fashion designer Giuliano Calza claimed the retailer stole shoe designs from his streetwear label, GCDS. The new lawsuit comes after a Shein-sponsored influencer trip made headlines for promoting Shein’s factory in Guangzhou, China. The influencers were invited to tour Shein’s “innovation factory”, as they posted videos showing a clean, brightly lit factory with automated bots assisting in processing and packaging orders. However, the influencer trip faced backlash as many pointed out the fast fashion company’s accusations of labour abuse and its negative impact on the environment. The Independent has contacted Shein for comment. Read More Italian designer launches scathing attack on Shein over ‘stolen ideas’: ‘Maybe I am the fool’ Influencers face backlash for promoting Shein factory during PR trip in China Parent company of fast-fashion brand Shein to pay New York state $1.9m for data breach Barbie premiere: All the best pink carpet looks as Margot Robbie film shows in London Why these women are – and aren’t – shaving their armpits this summer These are the summer bag trends you need to know about

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