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The LVMH group has announced a significant partnership with the 2024 Olympic and Paralympic Games in Paris. The luxury goods conglomerate – which owns brands including Louis Vuitton, Fendi, Tiffany & Co, Moët & Chandon, Hennessy and Dom Perignon – unveiled the news one year ahead of the XXXIII Summer Olympics, set to begin on July 26, 2024. The partnership will include providing products for Olympic events, crafting medals and sponsoring athletes. “It was only natural that LVMH and its maisons be part of this exceptional international event,” said Bernard Arnault, chairman and CEO of LVMH. “Sport is a tremendous source of inspiration for our maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration.” The first athlete to receive LVMH sponsorship is swimmer Léon Marchand. A strong medal contender for France, the 21-year-old has won three world champion titles and is the world record-holder of the 400-metre individual medley. Make-up brand Sephora will be a partner for the Olympic Torch Relay, while Moët Hennessy wines and the LVMH spirit brands will provide beverages for the Games’ hospitality program. Parisian jeweller Chaumet will design the Olympic and Paralympic medals, and luxury fashion labels Louis Vuitton, Dior and Berluti will lend their expertise in the run-up to the event. LVMH has also committed to expanding its charitable efforts, starting with an initiative with longstanding non-profit partner Secours Populaire Francais. The scheme will facilitate access to sports for 1,000 children and young people aged four to 25 who live in vulnerable situations via funding for sports association memberships, training programs and beginner classes. “LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100% for this exciting adventure,” said Tony Estanguet, president of the Paris 2024 Olympic Committee. “With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience.” LVMH jewellers and leather goods brands have a long history of creating trophies and travel cases for major sporting competitions. The Super Bowl and US Open trophies are created by Tiffany & Co, while the leather trunks that house the World Cup, NBA Championship and Monaco Grand Prix trophies are all made by Louis Vuitton. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Bisexual people ‘experience worse health than other adults’ What’s the coolest bedding to survive summer heat and night sweats? How to bring a touch of the Mediterranean to your garden

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Lewis Hamilton had hoped his revamped Mercedes would have propelled him closer to the front after he finished sixth in practice for Sunday’s Monaco Grand Prix. Hamilton’s Mercedes team arrived for the sixth round of the season in the sun-cooked principality armed with a major upgrade. But after an encouraging start – with Hamilton briefly heading the order in the opening running of the weekend – the British driver ended the day half-a-second behind Max Verstappen, who finished fastest for Red Bull. George Russell was only 12th in the other Mercedes. “It is a shame we were not as close as I hoped we would be at the end of the session,” said Hamilton. “In P1, I thought, ‘Wow, maybe we’re looking pretty good’, but in P2 we were close to half-a-second off. I don’t think we have half a second in the bag. “We’ve just got to keep chipping away to see if we can squeeze any more juice out of the cup.” After giving up on this season’s car on the eve of the opening race in Bahrain, Mercedes have spent the ensuing dozen weeks working on a new design philosophy. The Silver Arrows have abandoned their controversial zero-sidepod concept and introduced a new front suspension, new floor and cooling system in a drastic change of development on a car which has contributed to the longest losing streak of Hamilton’s career. On Sunday, it will be 539 days since Hamilton last stood on the top step of the podium at the penultimate round of the contentious 2021 season in Saudi Arabia. And although Mercedes are keen not to draw too many conclusions at this week’s unique Monte Carlo configuration – and believe the following round at the well-trodden Circuit de Catalunya venue on the outskirts of Barcelona will present them with a better understanding of where they stand – the evidence of practice suggests they are no closer to providing a real challenge to Red Bull. Hamilton added: “It’s not really the place to test an upgrade, but the car was generally feeling good. “It’s very clear where the lack of performance is, and we will talk about that in the debrief. Hopefully this gives us a platform to build on moving forwards.” Verstappen and team-mate Sergio Perez are the only men to have won a race this year, but their rapid Red Bull is not necessarily suited to the narrow and slow-speed track in Monaco. However, despite Perez managing only seventh in practice, Verstappen’s pace indicates he could still be the driver to beat. Home favourite Charles Leclerc is ready to pounce – after he finished just 0.065 seconds back – with his Ferrari team-mate Carlos Sainz, who crashed out of second practice remaining following a mistake at the high-speed swimming pool chicane, third. Fernando Alonso could be a contender, too. The Aston Martin driver, 41, took fourth spot, 0.220 sec adrift of Verstappen. Lando Norris finished fifth in his McLaren. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Lewis Hamilton: Racist abuse of Vinicius Junior really hits home for me Bernie Ecclestone would be surprised if Lewis Hamilton wanted to leave Mercedes Lewis Hamilton insists right decision is made as Emilia Romagna GP cancelled

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