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Newcastle boss Eddie Howe will not allow Newcastle to get ahead of themselves despite seeing them dismantle Champions League giants Paris St Germain. The 4-1 victory over the 2020 runners-up at St James’ Park took the Magpies – playing in the competition for the first time in 20 years – to the top of Group F after two games. However, head coach Howe was refusing to be carried away by a performance and a result which brought back memories of the club’s 3-2 Champions League win over Barcelona 26 years ago. Howe, who inherited a Newcastle side seemingly heading for the Sky Bet Championship less than two years ago, said: “Going from the difficult moment we were in to now, it’s a great lesson for us not to get ahead of ourselves. “We’ve come a long way in a short period of time, but we want to keep going and we take nothing for granted. Amazing night, but we’ve got to continue to work hard from here. “It goes without saying we hope that gives us that belief that we need to be successful in this competition. Against Milan in our first game, there was an element of us not quite hitting the levels that we expected of ourselves. “But I think it’s only by doing that you can truly prove to yourself that you can do it consistently, and I think today will go a long way towards proving that. It's a small step forward, but there's still a long, long way to go Newcastle head coach Eddie Howe “But as I said, there are so many difficult games to come in this competition. It’s a small step forward, but there’s still a long, long way to go. “The next game in this competition will be hugely important, but that goes to the back of our minds now as we focus back on to the Premier League and West Ham.” The Magpies got off to a dream start when Bruno Guimaraes picked off Marquinhos’ ill-judged ball out of defence and although Gianluigi Donnarumma saved Alexander Isak’s initial shot, Miguel Almiron followed up to score. Dan Burn made it 2-0 with a towering header six minutes before the break, after a lengthy VAR check, and Sean Longstaff put the Magpies in dreamland five minutes after the restart. Lucas Hernandez’s 56th-minute header sparked something of a fightback, but ultimately it amounted to little and Fabian Schar smashed home a fourth in stoppage time to cement a remarkable win. Howe was particularly pleased for Geordies Burn and Longstaff, lifelong supporters of the club they now represent with such distinction. He said: “I really do respect the Geordies who have had life-long associations with the club and understand what it means to play for Newcastle and have a unique experience, really, so for Sean to score and play how he did and for Dan, they’re amazing moments in their careers.” A crowd of 52,009 witnessed a remarkable night on Tyneside, although the visiting fans, some of whom briefly caused troubled as they were escorted to the stadium by police, left less than impressed by what superstar Kylian Mbappe and his team-mates produced on the pitch. Asked if he took responsibility for the performance, PSG boss Luis Enrique said: “Yes absolutely, there’s no doubt about that, I’m the first person to be responsible for what happened this evening. Of course I’m responsible for it. “I think the outcome of the game was fair, although the scoreline was perhaps a little bit too much in their favour, not really a fair reflection. “But of course we made such careless mistakes which led to their goals and when you play at this level, you can’t afford to do that.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Rico Lewis is one of best players I have ever coached – Pep Guardiola Newcastle stun PSG as Manchester City, Lazio, Barcelona and Atletico all win Simone Biles wins 20th World Gymnastics gold by leading USA to team title

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YouTuber, musician and boxer KSI – real name Olajide "JJ" Olatunji – has had an Instagram advert with JD Sports banned by the Advertising Standards Authority (ASA), after the watchdog found the ad was not “obviously identifiable” as a marketing communication. Back in November last year, KSI posted a Reel to his Instagram account in which he could be seen with friends playing games in an arcade, with other featured celebrities in the video including Tobi “TBJZL” Brown, Amin “Chunkz” Mohamed and Anthony Joshua. After Brown approaches JJ asking him “what you got” in terms of footwear, KSI laughs before pointing to a pair of trainers which the video then zooms in on. The social media video, part of the “King of the Game” promotional campaign for Christmas last year, was a shortened version of longer promotional video on JD Sports’ official YouTube channel, which KSI directed his followers to watch in the post’s caption. However, the ASA later launched an investigation after a single complaint was made to them questioning if the post was “obviously identifiable” as an advert. Under the advertising code drawn up by the Committee of Advertising Practice – and enforced by the ASA – marketing communications (including on social media) must be “obviously identifiable as such”. Sign up to our free Indy100 weekly newsletter ASA guidance for online influencers states social media ads should include a “prominent label” such as #Ad, #Advert or #Advertisement “at the beginning” of the post “as an absolute minimum”. While the ASA’s ruling noted KSI amended the caption to include the ‘#ad’ label once learning of the complaint, it went on to add the advert was in breach because “the commercial intent behind the post was not made clear upfront and the ad was not obviously identifiable as such”. The regulator also said: “The post’s caption featured some elements that some consumers might have interpreted as signalling a commercial relationship between JD Sports and Mr Olatunji, including the reference to the ‘JD Arcade’, the ‘@JDSportsOfficial’ tag, and the instruction to view the ‘full version’ of the featured video on JD Sports’ YouTube channel. JD SPORTS CHRISTMAS AD 2022 | KING OF THE GAME www.youtube.com “However, in each case, the language used exclusively focused on the JD Sports brand itself, rather than its relation to Mr Olatunji. “We therefore considered those elements did not amount to a clear statement of the commercial relationship between Mr Olatunji and JD Sports, which would be immediately understandable to consumers.” When approached by the ASA as part of its investigation, JD Sports said it understood that labels such as ‘#ad’ were only required if content was not “already identifiable as such”. “They believed that various aspects of the ad made clear that it was a marketing communication … [They] believed the video’s high production value and elaborate set dressing were suggestive of a professional ad agency’s involvement. “The ad featured over 28 celebrities, including England international footballers and famous rappers. They believed that viewers would recognise as highly likely that such a varied group of high-profile individuals had been assembled as part of an advertising campaign.” JD Sports also said the video had appeared in other media prior to it appearing on KSI’s Instagram account, meaning “many viewers would instantly recognise the Instagram post as a marketing communication”. Meanwhile, the ruling continued to say KSI believed at the time that “references to JD Sports in the post’s caption, and the brand’s logo featured in the video’s closing shot, made clear to consumers that the video was an excerpt from a TV ad for JD in which he had featured.” The label of ‘#ad’ was later added by KSI to “mitigate any risk of consumers being misled”. However, the ASA concluded the advert was in breach, meaning it “must not appear again in the form complained of”. It is still available on KSI’s Instagram account at the time of writing. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.