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Intimidating sports culture is putting millions off working out – as many are feeling alienated by the exercise industry. A poll of 2,000 adults who don’t exercise found 68 per cent feel too embarrassed to go to the gym because they don’t fit the mould of the “typical” gym goer. More than three-quarters (78 per cent) don’t find sports adverts motivating and 33 per cent say adverts actually put them off working out. However, 55 per cent would be more likely to exercise if they saw everyday people in sports adverts. And 20 per cent would be more inspired to do something active if there were more realistic expectations set by the industry. A further 29 per cent say sports brands aren’t relatable to them, and a quarter think exercise culture is intimidating. While 49 per cent wish they had more confidence to exercise. The research was commissioned by ASICS as part of its ‘New Personal Best’ campaign, which is calling out performance-obsessed exercise culture in partnership with mental health charity Mind. Gary Raucher, European vice president for the sportswear brand, said: “The sports industry has been telling us for years that the only thing that matters is a faster time, a longer distance, a higher score, and more reps. “Although it’s aimed at motivating people, our research shows it’s having the reverse effect and instead creates an intimidating culture that’s putting people off exercise – something we’re committed to change.” As part of the research, survey respondents were shown a series of marketing images from sportswear and athletic brands and asked to comment on how the pictures made them feel. Just over one in 10 (12 per cent) said the images made them feel ‘inferior’, 13 per cent felt intimidated and for seven per cent, the images even made them feel depressed. It was found 16 per cent typically come across these types of images on social media, with 42 per cent admitting seeing boastful exercise posts makes them feel like a failure – even before they’ve started exercising. Hayley Jarvis, head of physical activity at Mind, added: “For people who don’t exercise, taking that first step can be daunting, especially if they’re also experiencing a mental health problem. “When you add the pressure of performance so often seen in sports marketing or on social media, for some it can feel impossible to get started as they don’t feel like they’re ‘good enough’. “Getting active can play a vital role in helping us stay and live well with mental health problems.” The survey, which was conducted via OnePoll.com, also found 23 per cent of non-exercisers feel too embarrassed to start now, and nearly one in five (18 per cent) worry people would judge them as they are too unfit. Over three quarters (77 per cent) admitted they are aware of the mental health benefits of exercise. But despite 61 per cent saying they have either personally experienced a mental health problem or know someone who has, it is still not motivation enough to get them moving. Mental health activist and TV personality Dr Alex George, who is supporting the ASICS campaign, said: “As someone who is passionate about the benefits of exercise on mental health, it’s upsetting but unsurprising that people feel excluded and alienated by the sports industry. “I too have felt intimidated and insecure after comparing my performance and results to others. “People need to know that regardless of the type of exercise they do, or the times or distances they achieve, any movement benefits mental health and is something that should be celebrated.” The ‘New Personal Best’ campaign features everyday people and is encouraging them to share their own ‘personal best’ images on social media using the hashtag #NewPersonalBest on World Mental Health Day, 10th October. One of which is Tom Durnin, whose inspirational story caught the sports brand’s attention when he finished in last place at the London Marathon 2023. He said: “For me, it was all about crossing that finish line no matter how long it took me. I run purely because it makes me feel good, I don’t worry about my time or being the slowest. “I never thought I’d ever be the face of a sports campaign but I’m honoured to be partnering with ASICS to encourage more people to move for their mental health. “If my story can inspire at least one person to take the first step that’s all I could ask for.” Read More Brits reveal advice they would give their younger selves - including investing in property Girls in UK have much lower confidence than male peers, study finds Average person completes 90 online tasks a day Israel-Hamas conflict: How to talk to teenagers about distressing news stories How to get rid of bedbugs: Signs and symptoms amid threat of UK invasion How to support someone coming out in their 30s and beyond

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With a lingering handshake and the type of bombastic language you would expect from two two men trying to ignore their isolation on the world stage Vladimir Putin and Kim Jong-un have met for talks to prop up each other’s regimes. The North Korean leader was the most vociferous in his remarks, offering the Russian presient his full support for Moscow’s "sacred fight" against “imperialism” – an obvious nod to the West and Putin’s invas. Kim added that North Korea's relations with Russia were "the first priority". Putin said in his opening remarks that he was “very glad” to see Kim. Both men need each other. For Putin, the aim will be a deal for weapons and munitions to feed his war machine in Ukraine. With a counteroffensive launched by Kyiv in June, Moscow will have been chewing through artillery shells, missiles and other munitions and domestic production is struggling to keep up as Western sanctions bite. When asked if he and Kim would talk about weapons supplies, Putin replied that the two leaders would discuss “all issues”. For Kim, his nation facing its own sanctions from the UN there will be a push for food and other aid. The location of the meeting – the Vostochny Cosmodrome in the remote region of Amur – is symbolic, with Pyongyang’s leader also after Russian technology to help its satellite and nuclear programmes. Kim’s country has tried – and failed – twice to launch a military spy satellite. When asked if Russia would help the North build satellites, Putin said: “That’s why we came here. The leader of [North Korea] shows great interest in rocket engineering, they are also trying to develop space.” According to Russian state news agency Tass, when asked about longstanding sanctions against North Korea, Kremlin spokesman Dmitry Peskov said: "Russia maintains its position at the UN Security Council, but this cannot and will not hinder the further development of Russian-North Korean relations." Kim and Putin have ended their face-to-face meeting that lasted over two hours, Russian media reported. An official lunch – comprising of duck salad, crab dumplings, fish soup, sturgeon with mushrooms, and last of all, a berry dessert – followed. During the lunch Putin raised his glass and said: "A toast to the future strengthening of cooperation and friendship between our countries... For the well-being and prosperity of our nations, for the health of the chairman and all of those present." Kim responded in kind saying: "I propose a toast to Putin's health." Before the meeting with the two leaders, both nations fired off drones and missiles. For Russia it was part of its regular aerial assaults on Ukraine, with Kyiv’s air force saying it intercepted 32 of 44 Shahed-type drones launched over Ukraine overnight, with most of the aimed at the southern parts of the Odesa district. Pyongyang fired two ballistic missiles 10 minutes apart from the Sunan area of capital Pyongyang’s international airport towards the country’s eastern seas, South Korea’s joint chief of staff said. Both missiles fell outside Japan’s exclusive economic zone (EEZ), Japan’s chief cabinet secretary Hirokazu Matsuno said. Japan’s Coast Guard said the missiles had already landed but still urged vessels to watch for falling objects. Meeting the North Korean dictator on Wednesday, Mr Putin declared his support for developing controversial reconnaissance satellites following Pyongyang’s multiple failed attempts to put its first military spy satellite into orbit. On Wednesday, Mr Putin received Mr Kim at Russia’s most modern space rocket launch site and said he was “very glad to see” him while Mr Kim thanked him for the invitation to visit him “despite being busy”, according to the Russian state media. An idication of how “busy” came with the news that one of the main Russian bases in the Black Sea been struck in a major attack involving 10 cruise missiles fired by Ukraine. Mr Kim stepped out of his limousine which was brought in his train from Pyongyang after his first stop at the Khasan, at Russia and North Korea’s border on early Tuesday. He walked the red carpet and received a welcome from the military honour guard and a brass band. It is not known how the North Korean leader commands and controls his country’s missile and nuclear forces while abroad. However, analysts have said recent drills have revealed a system for overseeing nuclear weapons similar to those used in the United States and Russia. Mr Putin showed his North Korean guests around Russia’s most modern space launch facility in Vostochny Cosmodrome and hailed their 75 years of diplomatic relations. “We, of course, need to talk about questions of economic cooperation and questions of a humanitarian nature. We have a lot of questions. I want to say that I am very glad to see you. Thank you for accepting the invitation and coming to Russia,” the Russian leader said. Mr Kim said that their meeting “will be the next step to take relations to a new level” and said he supports “all” of Putin’s decisions. “Russia has risen to a sacred fight to protect its sovereignty and security... against the hegemonic forces,” Mr Kim told Putin via a translator. “We will always support the decisions of president Putin and the Russian leadership... and we will be together in the fight against imperialism.” Mr Kim’s delegation is said to include his foreign minister, his top two military officials, and a number of people with connections to the country’s weapons industry, as well as representatives of the country’s space and technology sectors. Read More Ukraine-Russia war – live: Putin and Kim Jong-un begin weapons talks in Vladivostok North Korea’s Kim Jong-un arrives in Russia ahead of arms deal meeting with Putin Whether Russia or the Soviet Union, a timeline of Moscow’s relations with North Korea The Body in the Woods | An Independent TV Original Documentary The harrowing discovery at centre of The Independent’s new documentary

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