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Sun, sea and swimming pools may be the key ingredients for a fantastic summer holiday, but when it comes to hair colour maintenance, it’s a different story. UV rays, salt water and chlorine all have the power to turn rich brunette to mousy brown, ravishing red to sad salmon pink, and platinum blonde to yucky yellow. That’s why protecting your hair is so important during the sunnier months, whether you’re at home or on holiday abroad. Here, hair experts offer their advice on how to stop your hair colour from fading in the sun… 1. Use sun protection “The main reason why your colour fades in the summer is due to UV rays stripping away colour, especially if your hair is colour treated,” says Keiko Mizuno, education lead at Living Proof UK. “Naturally dark and light hair can get stripped from the sun too as UV rays lift all pigment, but it is more visible on lighter hair as blonde hair has less pigment compared to brunette hair.” Keeping your hair hydrated before you go out in the sun is the first step to lock in your colour. “Apply leave-in conditioner to repair and deeply nourish dry, brittle and dull hair, or create your own shade with a hat or parasol,” says Michael Kent, hair stylist at Blue Tit salon in London’s Streatham. “Try using a heat protector on your hair. This reinforces the structure of the hair and boosts natural defences against ultraviolet radiation.” 2. Apply a mask Not only are masks great for helping repair damage after a day in the sun, you can use them as a colour protector while sunbathing. “Using a hair mask while in the sun will enhance its conditioning benefits,” says hair stylist Adem Oygur, who recently opened his salon Adem in London. “You can dampen and mix a small amount to use as a setting product to keep stray hairs in place, whilst treating your hair to deep conditioning. When you wash your hair at the end of the day, it is hydrated and nourished.” Mizuno recommends adding a bonding treatment into your weekly summer hair routine: “Stronger bonds in your hair maintain colour vibrancy and longevity – plus it has UV protection as well as heat protection.” 3. Don’t wash your hair too often “Washing your hair every day with shampoo strips your scalp and hair of all its natural oil,” says Kent – meaning the colour can fade faster. “Instead of using shampoo, just use lukewarm water to remove the dirt from your hair without rubbing your scalp.” Alternatively, Mizuno suggests: “Elongate your clean hair by using dry shampoo.” 4. Use the right shampoo To keep dyed hair looking salon-fresh, make sure you tailor your shampoo choice. “Only use shampoos that are safe for colour-treated hair,” says Oygur. “You will cut down on how frequently you need to re-dye because these specially formulated shampoos won’t strip the colour, and will keep your hair looking fresh and vibrant throughout the summer.” To stop blonde tresses turning brassy, use purple shampoo followed by a hydrating conditioner. 5. Keep chlorine at bay While chlorine is necessary in pools for hygiene reasons, it can play havoc with your hair. “That’s because chlorine breaks down the proteins of the outer layer of the hair which leaves it feeling dry and rough,” Kent explains. “If the outer layers of the hair shaft have increased porosity, colour molecules can escape easily.” If you really want to protect your crowning glory, there’s only one solution, he says: “Put all your hair in a swimming cap – if you have long hair, braid or twist your hair up first and do not forget to tuck in all your edges.” If a latex cap is going to cramp your summer style, a moisturising barrier is the next best thing. “Rinse your hair with fresh water before you swim then gently coat it with conditioner, a hair mask, or some hair-friendly oils – this will create a barrier against the chlorine,” Kent says. “After your swim, rinse your hair with fresh water and shampoo and condition as normal.” Holiday hair heroes Fight the fade with these potent protectors… Hair Proud All Inclusive 5-in-1 Protection Milk, £8.95 Only Curls Heat Protect Spray, £16 Hair By Sam McKnight Sundaze Sea Spray, £26 Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Primer, £29.50 Aveda Nutriplenish Leave-In Conditioner, £35.50 Adem Pure Hazelnut Hair Repairing Mask, £39, Sephora Living Proof Triple Bond Complex, £42 Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live This is why you keep waking up at 4am – and what you can do about it Hepatitis B and C could cause ‘significantly higher cancer risk’ than smoking daily pack of cigarettes Lauren James was told not to have role models – now she is one

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BELLEVUE, Wash.--(BUSINESS WIRE)--Jul 5, 2023--

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The Boston Celtics were able to keep this series alive by winning Game 4 against the Miami Heat, 116-99. The Heat struggled in the second half of this game which allowed the series to continue. Jayson Tatum rebounded with a strong shooting night from the floor in a matchup where he has struggled...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--May 15, 2023--

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What the papers say With the transfer deadline looming, Premier League sides are making their final moves as the clock ticks down to September 1. According to the Daily Mail, one of the big moves could see a star name leave the Premier League, with Saudi Arabian side Al-Ittihad gearing up for a £118million bid for Egyptian forward Mohamed Salah, 31. The Daily Star reports that Liverpool boss Jurgen Klopp would be “furious” if the move went ahead. The Daily Mirror reports Manchester United are keen to nab a midfielder before the transfer window closes, with Sofyan Amrabat, 27, their prime target. The Daily Mail reports Fiorentina have turned down a £1.7million loan deal but would consider a deal with an obligation to buy. One player who could be on his way out of Old Trafford is English defender Teden Mengi. Luton are close to signing him, according to the Daily Mail. Tottenham’s move for Wales forward Brennan Johnson, 22, from Nottingham Forest has stalled, according to The Independent. Crystal Palace’s Eberechi Eze, 25, has emerged as a new target. Social media round-up Players to watch Callum Hudson-Odoi: Nottingham Forest are close to a deal for the England winger, 22, from Chelsea, according to the Guardian. James McAtee: Manchester City’s England Under-21s midfielder could return for a second loan spell at Sheffield United, who are leading the chase for him, according to Football Insider. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live