GREENVILLE, S.C.--(BUSINESS WIRE)--May 19, 2023--

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A new report claims that Strava could be used to track people down – despite the platform’s efforts to make their data anonymous. Strava is a fitness tracking platform that allows people to log their exercises as well as engage with other based on their workouts. But it also includes other tools, such as its heatmap feature, which is intended to anonymously gather together people’s journeys and show them on one map. The tool is intended to allow people to see which parts of the world are particularly active, which can be helpful for finding particularly good areas for workouts or trips. But it can also be used to find out people’s personal information, according to a new report. That heatmap data is anonymised, so that it shows more general trends and cannot be used to track specific people who might mark their routes private. But the new research suggests that it is possible to de-anonymise that data, at least in some cases, to work out who lives where. The paper, published by three computer science researchers at North Carolina State University, says that “the home address of highly active users in remote areas can be identified, violating Strava’s privacy claims and posing as a threat to user privacy”. They detailed a complicated process that they claimed was able to find addresses and then combine that with other data from Strava to find the home address of a certain individual. In short, they were able to use the heat map to identify locations where people lived, and then take other location data to work out who might live at that specific house. The attack will not work on everyone: they need to live in remote areas where people’s houses stand on their own, those users need to have the heat map setting switched on, and might run in patterns that do not identify their home addresses, for instance. But the researchers claimed that a significant number of users could be identified based on publicly available information on Strava. That is a “violation of user privacy”, the researchers said. And it could also pose a threat to those users, by allowing people’s addresses to be made public, and then matched to certain activities, such as when they work out or where they tend to travel. The researchers suggested two ways to avoid the attack. One would be to remove heat map data that is clearly near a home, and another would be to add Strava’s existing “privacy zones” tools that block out data from certain locations to its heat map, which is not currently the case. Strava said that it looks to ensure users’ data stays private, and suggested that people concerned about potential issues turn off the use of aggregated user data on their account. “The safety and privacy of our community is our highest priority. We’ve long had a suite of privacy controls (including Map Visibility Controls) that give users control over what they share and who it’s shared with,” the company said. “Strava does not track users or share data without their permission. When users share their aggregated, de-identified data with the Heatmap and Strava Metro, they contribute to a one-of-a-kind data set that helps urban planners as they develop better infrastructure for people on foot and bikes, and makes it easy to plan routes with the knowledge of the community. “The Global Heatmap displays aggregated data from a subset of Strava activities and will not show ‘heat’ unless multiple people have completed an activity in a given area. Any Strava user who does not wish to contribute to the Heatmap can toggle off the Aggregated Data Usage control to exclude all activities or default their Activity Visibility to be only to themselves (’Only You’) for any given activity. “We are consistently strengthening privacy tools and offering more feature education to give users control over their experience on Strava. This includes simplifying our Privacy Policy with our Privacy Label at the top.” Read More Breakthrough could soon allow us to actually use quantum computers, scientists say Three and Vodafone are merging. Here’s what that means for your phone McDonald’s, Delta among websites down after Amazon Web Services cloud crashes Breakthrough could soon allow us to actually use quantum computers, scientists say Three and Vodafone are merging. Here’s what that means for your phone McDonald’s, Delta among websites down after Amazon Web Services cloud crashes

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A TikToker has gone viral for freeze-drying their dead cat so they could be "together forever". Soren High, 35, from Oregon was heartbroken when their 16-year-old feline Loki passed away from a traumatising accident. Soren, who goes by they/them pronouns, told Insider they instantly knew they wanted to have the cat preserved "the day I took her home." Soren shared each step of the $3,000 (£2,400) process, from packing up Loki with ice and flowers for shipping to learning how to maintenance of the cat. Sign up for our free Indy100 weekly newsletter One clip, which racked up millions of views showed Soren unboxing Loki. "My cat arrived in the mail today if you're ready to meet her," they said. @teapourn Remembering Lokicat the only way she deserved ❤️ having a pet preserved is a personal decision and one that many may never understand. When i got Lokicat as a kitten, I knew this was how i was going to deal with ber death. I knew i never wanted her to be gone, and that I wanted to always have her with me. Her death was sudden, even though she was 16. We never expected this would happen and especially by a dog we had been fostering. This situation broke us into a billion pieces. After finding a home for the dog, we had Loki preserved through @Animal Family Pet with help through donations and raising funds with memorial fabrics and pieces. Her preservation cost nearly $3k and it was worth every Penny. . . #petmemorial #petpreservation #taxidermy #petsoftiktok #freezedriedpets #fypシ #foryou #grief #loss #memorial Soren also shared how they had Loki's heart frozen. "She is actually fully intact, meaning she was never skinned, and all her bones are actually still inside," Soren explained in one of her clips. "Remembering Lokicat the only way she deserved. Having a pet preserved is a personal decision and one that many may never understand." Many of their 45,000 TikTokers believed the process to be taxidermy, before Soren corrected them. "Taxidermy is completely different and freeze drying has less impact on the body tissues, making the preservation much more ideal," they said. "There's very little chance that she wouldn’t look like herself through freeze-dry. Taxidermy can lead to some unsatisfactory outcomes if not taken absolutely seriously." @teapourn Replying to @☀️ taxidermy is completely different and freeze drying has less impact on the body tissues, msking the preservation much more ideal. Theres very little chance that she wouldn’t look like herself through freeze dry. Taxidermy can lead to some unsatisfactory outcomes if not taken absolutely seriously. #freezedriedpets #petmemorial #petpreservation #foryou #fypシ TikTokers, who have followed the intriguing process, flooded Soren's videos with heartfelt messages. "What a beautiful thing to do. Rest in peace Lokicat," one person wrote, while another added: "It feels like such a morbid topic and thing to do, but seeing Loki cat in your arms… I just can’t imagine how that must feel. Sending love." Meanwhile, a third user emotionally wrote: "Oh, I cried with you. She looks perfect." Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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