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Not long after being embroiled in controversy himself over a video in which he helped 1,000 people “hear for the first time”, MrBeast - real name Jimmy Donaldson – has waded into the outcry over the latest divisive policy decision from the streaming platform Twitch. On Tuesday, the company updated its policy around branded and sponsored content, in which it set the incredibly specific limit of no more than three per cent of a screen size featuring a brand’s logo or overlay. A ban on ‘burned-in’ adverts embedded into streams is another rule which will come into effect on 1 July. Twitch was already facing a significant backlash over how it splits payments for channel subscriptions, which is currently 50/50, as well as its decision to charge a $25 maintenance fee to terminate an affiliate contract. Given just how limiting three per cent is as a percentage, and in terms of screen size, many Twitch streamers voiced their frustration with the planned change, mocking how the site would even enforce such a policy and how they would avoid going over the threshold: Eventually, Twitch issued a statement on Twitter, in which the organisation admitted the updated policy was “overly broad” and “created confusion and frustration”. Sign up to our free Indy100 weekly newsletter It reads: “We do not intend to limit streamers’ ability to enter into direct relationships with sponsors, and we understand that this is an important part of how streamers earn revenue. “We wanted to clarify our existing ads policy that was intended to prohibit third party ad networks from selling burned in video and display ads on Twitch, which is consistent with other services. “We missed the mark with the policy language and will rewrite the guidelines to be clearer. Thank you for sharing your concerns, and we appreciate the feedback. We’ll notify the community once we have updated the language.” YouTuber and streamer Sean “Jacksepticeye” McLoughlin and rival streaming service Kick were among those who criticised the climbdown: And speaking of Kick – the platform on which Drake streamed himself getting a card declined – this is where MrBeast comes in, as a Twitter account promoting streams on Kick noticed the 158m subscriber strong YouTuber had followed them. Donaldson replied: “Might do a stream for fun just to protest Twitch lol.” Even Elon Musk, of all people, was on board with the idea, simply tweeting Donaldson to say “great!” In a separate tweet – since deleted – MrBeast wrote: “This is the funniest thing I’ve seen all year. I’m not even a Twitch streamer and now I want to stream on a competitor now [sic] just to spite them for you guys lol. “If YouTube pulled this s*** I’d lose my mind.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Police in New York City have revealed they are exploring potential links between Gilgo Beach serial killer suspect Rex Heuermann and other unsolved murders outside of Long Beach. An NYPD official told ABC News the 59-year-old is being looked at in connection to missing persons cases and murders across all five boroughs of New York City. The married father-of-two’s DNA has been entered into a statewide database and his alleged MO is being compared to other cases – including those during the period he was allegedly active in Gilgo Beach. Mr Heuermann is charged with the murders of three women who vanished between 2007 and 2010, and is the prime suspect in a fourth murder. It’s not clear whether he committed any more alleged crimes between the discovery of the bodies in 2010 and his arrest 13 years later. He lived close to Gilgo Beach in Massapequa Park but worked in the heart of Midtown Manhattan where he runs an architecture firm. He also has ties to South Carolina and Las Vegas, owning properties in both locations. Mr Heuermann’s attorney released a statement on Monday, insisting he is innocent and that officials have ignored “more significant and stronger leads”. Read More Police release haunting 911 call from woman later found dead as possible serial killer probe continues: ‘There’s somebody after me’ Long Island police search for ‘body parts’ in storage unit tied to Gilgo Beach murders suspect Rex Heuermann Rex Heuermann’s lawyer dismisses evidence against ‘loving father and husband’ in Gilgo Beach murders case