Michigan continues overhaul of gun laws with extended firearm ban for misdemeanor domestic violence
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Microsoft’s bid for Activision gets UK approval. It removes the last hurdle to the gaming deal
Microsoft’s purchase of video game maker Activision Blizzard has won final approval from Britain’s competition watchdog
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Eddie Howe reveals Newcastle's stance on signing Saudi Pro League players on loan
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Settlement talks collapse in Kenya Facebook redundancies case
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Twitter rebrands to X as part of Elon Musk’s plan to create an ‘everything app’
Twitter has rebranded to X as part of Elon Musk’s plan to create an “everything app”. The tech billionaire, who took over the platform in October 2022, launched the new logo over the weekend after crowdsourcing ideas for users. He also reportedly informed employees by email that Twitter would become X, as well as redirected the domain X.com to Twitter.com. Mr Musk said Twitter’s famous blue bird logo would eventually be phased out entirely. Linda Yaccarino, who Mr Musk hired to be the chief executive of Twitter last month, confirmed the switch in a series of tweets late on Sunday. “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she wrote. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.” Ms Yaccarino described the app as the “future state of unlimited interactivity”, incorporating audio, video, messaging, payments and banking. “There’s absolutely no limit to this transformation,” she added. “X will be the platform that can deliver, well... everything.” Mike Proulx, research director at Forrester, said on Sunday that the move would further alienate Twitter’s original, and once fiercely loyal, user base. “On the one hand, you can make the argument he would be getting rid of an iconic brand. On the other hand, he is signalling it is a new day for what was once Twitter and that the company is heading in a different direction with a different user base.” Mr Musk said in a Sunday post he wanted to change Twitter’s logo and polled his millions of followers whether they would favour changing the site’s colour scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background. “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he said. Under Mr Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a “super app” like China’s WeChat. In April, Twitter’s legacy blue bird logo was temporarily replaced by Dogecoin’s Shiba Inu dog, helping drive a surge in the cryptocurrency’s market value. The company came under widespread criticism from users and marketing professionals when Musk announced early this month that Twitter would limit how many tweets per day various accounts can read. The daily limits helped Meta Platforms-owned rival service Threads, which crossed 100 million sign-ups within five days of its 5 July launch. Twitter did not respond to a request for comment about the latest changes. Additional reporting from agencies Read More TikTok is now most favourable single source of news in UK teenagers, research shows Apple’s next iPhone may include new battery technology, report suggests DMs may come to Threads soon as app’s user base grows to one-fifth of Twitter’s Battery breakthroughs are about to trigger a transport revolution
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Traffic on key bridge from Crimea to Russia's mainland halted amid reports of explosions and deaths
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Record Heat Is Unleashing Deadly Floods From US to Libya
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Hundreds rally in Pakistan-ruled Kashmir against India G20 meet
By Abu Arqam Naqash MUZAFFARABAD, Pakistan Hundreds of people rallied in Pakistan-administered Kashmir on Monday to protest arch
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Bungie to make Destiny 2 less easy with Lightfall expansion
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Carrie Underwood Then and Now: Singer's transformation from 'American Idol' to country music queen
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