A man known for flying 4,000 miles to track down a thief who stole his AirPods is at it again – and this time, he’s baring all. With artificial intelligence technology on the rise, former Apprentice contestant, Lewis Ellis, is on a mission to find out if robots are going to come for our jobs. In a bizarre experiment, the 32-year-old, who is no stranger to unusual projects – having previously auctioned off his bum cheek for the highest bidder to choose a tattoo – he used ChatGPT to re-create an image for a billboard. And the result is hilarious. The giant billboard, featured at Victoria Warehouse in Lewis' hometown of Manchester, shows the entrepreneur stark naked – as a mermaid. Sign up to our free Indy100 weekly newsletter He used the famous Burt Reynolds Cosmo centre-fold for the main image and asked ChatGPT to “create the content”. ”Whatever it creates, that goes live,” Lewis says in a YouTube video. “I’m not sure if it’s is a good idea, I’m not sure if it’s going to be a complete waste of time but I guess we’ll find out.” Measuring in at 17.6m x 17.4 billboard, it is believed to be the second largest in Europe – however Lewis believes it is the “world’s largest AI-generated billboard. The Apprentice star photoshops his face and tattoos onto the nude Reynolds. The billboard went live at 9am on Wednesday (21 June) and… it’s definitely interesting. Lewis said: ”I was silly to assume that AI would pull it together for me – I won’t really have to do much. ”Turns out it's way harder than I thought. ”And it looks so bad.” The sorry-looking AI generated advert morphed the image of Lewis and Burt Reynolds into the sea creature. In the background, there is a cartoon drawing of a lighthouse and beach. The sign reads: “Feast your eyes on this tragic masterpiece. ”The world’s largest AI-generated billboard. ”AI is going to take over the world. ”That may be true… but it’s not going to be today.” The billboard ad is a recreation of his company, Hussel Marketing’s previous marketing campaign. Lewis took his inspiration for the experiment from the likes of McDonald's, Burger King and Subway, with the brands using ChatGPT for recent ads. To make it even harder, he gave himself just 24 hours to complete the challenge. The entrepreneur certainly isn’t shy in pushing the boundaries of what is possible and using technology to do so. In the past, he has shelled out £2,300 on flights, accommodation and food to fly 4,000 miles to track down his headphones, saying his mum describes him as “mental”. He told Jam Press: “We had no real plan but just hoped to find them again. “The fact you can track tiny headphones around the world is unbelievable. “I didn’t really expect to get them back and I joked that flying to Doha to get them is the pettiest thing I’ve ever done. “But it’s just great that we managed to find them – and now I don’t need to buy a new pair!” What does the marketing guru have up his sleeve next? It’s anyone’s guess. But one thing is certain – AI bots aren’t going to take over his job just yet. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Leicester boss Dean Smith knows he will have fulfilled a “big ask” if he can guide his side to Premier League survival on Sunday. The Foxes must beat West Ham at the King Power Stadium and hope Everton do not win against Bournemouth if they are to avoid relegation to the Championship. Smith was parachuted into an eight-game SOS mission following Brendan Rodgers’ sacking at the beginning of April but has recorded just one victory from his first seven games and accepts that his side have not done as well as he thought they would. The 52-year-old has experience of producing the great escape as he led Aston Villa to seven points from their final four games of the 2019/20 season to beat the drop and says something similar would be required. Smith said: “When you first come in you look at games and I looked at Man City, Liverpool and Newcastle and knew they were going to be tough to get points out of. I expected us probably to win our home games and nick points away from home, with probably the exception of Liverpool. “We are a few points short of where I expected to be and that’s why it has come down to the last one. “This would be a very proud day if we do it, but we have to win our game and rely on other results. Each escape will have its own merits, the one at Villa with four games to go was seven points. That in itself was a big ask, this has been a big ask and hopefully we can do it.” It is only two years ago since Leicester were winning the FA Cup and fighting for Champions League qualification, but they have dropped quickly after having to balance the books in the league. And Smith says that shows just how tough the league can be for those outside the traditional ‘big six’. “This league is precarious. You’ve got to have really good models now to stay in the league,” he said. “You look at Brighton and Brentford, two really good models of clubs, one I know very well because I worked there. “It is hard. You need the finance behind it but it’s not just about finance as you can see in Brentford’s case. “There are many different ways to stay in the league but it’s a real tough league. Very quickly you can go and lose two or three games on the spin. All of a sudden that just drains the confidence of players.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Rob Edwards relieved to hear skipper Tom Lockyer is doing okay after Luton win Roberto De Zerbi wants to help Jason Steele follow Lewis Dunk into England squad Pep Guardiola has no concerns about ‘scoring machine’ Erling Haaland

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