As the biggest YouTuber out there, MrBeast is known for his eye-catching thumbnails. However, he recently noted one change that is causing even more people to view his videos. The 25-year-old - whose real name is Jimmy Donaldson - has over 181m subscribers and so knows what causes viewers to click on his latest piece of elaborate content. Often, MrBeast - like many other YouTubers - can be seen pulling a shocked face to attract and intrigue viewers to watch in his thumbnail images. But after testing out different versions for his videos, he shared how the classic pose isn't as effective as he thought, explaining that thumbnails with his mouth shut do better. “I closed my mouth on all my thumbnails and the watch time went up on every video lol,” MrBeast said on Twitter/X. “My mouth is now closed in all my thumbnails but the war has just begun. We must not rest until mouths are closed in everyone’s thumbnails." In the tweet, he shared a screenshot of the different combinations where YouTube declared the thumbnails of him flashing a smile were a "winner," compared to the traditional shocked face. "Now all YouTubers will shut their mouths," one user jokingly tweeted, to which the MrBeast replied: "Thank god." When someone asked the YouTuber if the shocked face thumbnail era was over, he answered: "Seems like it, here’s more results. Now that I can actually A/B test thumbnails I don’t have to guess and I just test and see what people want." The YouTuber admitted: "My mouth would have closed years ago if I had this tool." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Rylie West hit a three-run homer and No. 4 seed Tennessee defeated No. 5 seed Alabama 10-5 in the opening game of the Women’s College World Series

Apple says that its App Store has helped generate more than a trillion dollars for the first time, just days ahead of its major developer event. The App Store ecosystem facilitated $1.1 trillion in developer billings and sales last year, according to an independent study from The Analysis Group and commissioned by Apple. That is the result of rapid growth over recent years: that number rose 29 per cent on last year, and by 27 per cent in each of the two years before that. Those increases were partly a result of an increase in the apps that people use as the world opens up, such as taxi services, the report said. Apple’s announcement came just days ahead of its Worldwide Developers Conference, which begins on Monday. That is likely to see a whole new platform for developers to build apps for, with the launch of its new augmented reality headset. The report also comes amid increasing criticism over Apple’s power over the App Store, which is the only way to get apps onto the iPad and iPhone. Critics have argued that control means that Apple is able to make unfair demands on developers, including taking a cut from some sales made within apps and deciding what apps are available. Apple has commissioned a number of such reports in recent years, aimed at highlighting the economic impact of the App Store and the positive effects that can have for developers. The new report focused not on the money made by Apple, or through the store. Instead, it aimed to quantify how much money is made through the ecosystem built around the App Store, which includes billings and sales that are made through apps but without Apple’s involvement. More than 90 per cent of the billings and sales went specifically to the developers, with Apple not taking a cut, the report said. While Apple takes a cut from the sale of apps and digital goods and services within those apps, companies selling physical goods and other services are able to keep the full amount. Of the $1.1 trillion made last year, App Store developers generated $910 billion in total billings and sales from the sale of physical goods and services, $109 billion from in-app advertising, and $104 billion for digital goods and services, Apple said. Last year, that came particularly from travel apps and ride-hailing. Travel sales on iOS were up 84 per cent last year, the report said. It was not possible to say how much of that gain was the result of the world opening back up after lockdowns and other issues, compared with the specific work of Apple and those App Store developers, economists from Analysis Group said. The report also comes on the 15th anniversary of the App Store, which was launched in 2008. Apple said that iOS developers have earned more than $320 billion on App Store in those 15 years. “We’ve never been more hopeful about — or more inspired by — the incredible community of developers around the world,” said Tim Cook, Apple’s CEO. “As this report shows, the App Store is a vibrant, innovative marketplace where opportunity thrives, and we’re as committed as ever to investing in developers’ success and the app economy’s future.” Read More Major leak reveals details of Apple’s VR headset days before unveiling Apple is going to reveal something else alongside its headset, rumours suggest Trust and ethics considerations ‘have come too late’ on AI technology New iPhone update ‘completely changes how the lock screen works’ Apple lays bare danger of losing your health data Apple is making a ‘mixed reality’ headset. Here’s what that future might look like

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