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How to win new fans for a growing sport and rival racing championship
How to win new fans for a growing sport and rival racing championship
This has already been a huge summer of British sport, with more still to come. There’s the ongoing Women’s World Cup, for starters, with England among the contenders. There has already been Wimbledon, The Open has just finished and the Ashes’ fifth Test is now underway. But amid all this, there’s a world championship to be won right in the heart of London: the final races of season nine in Formula E, the all-electric motor racing series which culminates at the end of July. Ahead of a milestone campaign next year, the championship is still in growth mode, attracting fans and redefining itself in terms of on-track action, with alterations made across the board in terms of the racing on show, the coverage across the season and, importantly, the visibility in the lead-up to the showpiece event. This week, that means much of the capital city has been exposed to events and takeovers featuring electric cars, racing drivers and brands all associated with the teams and championships itself, raising awareness, interest and – hopefully – longer-term following of a credible, exciting championship. Achieving such awareness on a weekend where so much is happening elsewhere in sport – not least of all the Belgian Grand Prix in F1, the established powerhouse of motor racing – might not seem the easiest task, but FE has its own loyal following already and regularly sells out its races around the world. Back in January at the season opener, 40,000 packed into Mexico City’s famed Autodromo and, across Saturday 29 and Sunday 30 this weekend, the same number will visit ExCel London to watch the team and driver titles handed out – the latter quite possibly to a British driver on home soil, with Jake Dennis leading the standings. This year, Formula E has brought a brand new third-generation (Gen3) EV to the track, added another new city in Tokyo for next season and broken speed records on a consistent basis, while the profile of the 11 teams involved is impressive even to those with a casual knowledge of car manufacturers: they include Porsche, Maserati, Jaguar, NIO and Nissan, the latter of which staged a midweek takeover of Covent Garden, one of central London’s most well-known and busy locations. As Nissan’s driver Sacha Fenestraz told The Independent, the racing-specific alterations have made it a much more exciting affair for spectators, with the cars hitting speeds of up to 275km/h this season. “It’s a huge change. We’re up to 350kw [of energy], before it was 250 so you were quite limited. The championship is growing a lot, the car is more tricky to drive, it’s lighter and quicker and we have more power. It’s a big step forward in terms of racing which is a lot more interesting, a lot more fights on track. It’s been a great step to Gen3,” he said. In terms of his own year on-track, the Annecy-born rookie has been impressive in spells, particularly in qualifying, notching up his own milestones including his first points, pole position and top-five finishes. A decent showing in London could yet see him finish in the top ten for the campaign, though one of his drivers he’ll need to overtake to do so is his own Nissan teammate, Norman Nato. An enjoyable year overall comes down to two days and two races, while the impression left by one of the series’ biggest and boldest events has also left an impression. “It’s been a good season, up and down, we’ve been strong in qualifying and a couple of poles. It took me a bit of time to get used to energy management and racing strategy that is so different to normal combustion engines,” Fenestraz continued. “The race results have been a struggle but it’s the last race of the season and we’re looking forward to scoring points. “What’s been organised in central London is amazing, I was here as a reserve last year and it was like ‘wow’ - I was really surprised at the event. I wanted to be here racing and here I am. We’re enjoying it a lot and now it’s all about getting a good result.” In Covent Garden, fans had the chance not just to meet Fenestraz and take photos with a replica racecar, but also experience a few laps in a simulator and take each other on quite literally head-to-head on a racing game: a brainwave-powered headset which measures a person’s focus to produce on-track speed. Dismally - but perhaps not unexpectedly - after extracting a promise from a laughing Fenestraz to take his place at the ExCel on Saturday if this reporter could beat him, the French-Argentine won by almost a full lap. Mabye next year. Elsewhere, Formula E staged their own event on Carnaby Street, taking Dennis and fellow Brit Dan Ticktum to push the overarching message of sustainability, while Maserati and their partners hosted a panel on LGBTQ+ awareness and activisim. The entire week and weekend will see more of the same, with Formula E very much a sporting championship which pushes social improvement programmes away from the competition itself, be it climate, diversity or equality related. While the championship’s new CEO labels F1 “predictable” and “processional”, FE is showing itself as a far more exciting and changeable series. The finale weekend could show that again. And all the while, it continues to position itself as a bigger force for change too, from mobility electrification to social progress on multiple fronts. It’s a double hit of attractiveness to a younger, wider potential fanbase. Work yet remains to turn a growing series into a truly major one, but the interest and intent is certainly there if consistency can be maintained. And, just maybe, a British world champion celebrating on Sunday will help push that message a little wider. Read More How London provides ‘unique’ setting for Formula E’s enthralling finale Porsche extend Formula E deal - just in time for title fight finale British driver Jake Dennis closes in on Formula E world title with victory in Rome How London provides ‘unique’ setting for Formula E’s enthralling finale Porsche extend Formula E deal - just in time for title fight finale British driver Jake Dennis closes in on Formula E world title with victory in Rome
2023-07-27 20:09
Ex-Spurs boss Andre Villas-Boas recalls ‘massive arguments’ over Joao Moutinho
Ex-Spurs boss Andre Villas-Boas recalls ‘massive arguments’ over Joao Moutinho
Andre Villas-Boas has spoken of the challenge faced by managers due to the increased use of data analysis, recalling it led to “massive, massive arguments” over the potential signing of Joao Moutinho when he was Tottenham head coach. The Portuguese wanted to sign compatriot Moutinho from Porto in the summer of 2012, but the midfielder was only sixth on the list compiled using data and statistical analysis by then sporting director Franco Baldini. Spurs pushed ahead with other targets, including Mousa Dembele, and only returned for Moutinho at the end of the summer transfer window, missing out on his signature by a minute. With more and more clubs using data and artificial intelligence to identify targets, Villas-Boas knows the conundrum that managers will now begin to face. “The most evident case I had when I was at Tottenham and I wanted to sign Joao Moutinho and he was sitting sixth on the list compiled by data people,” he said at Web Summit in Lisbon. “The first on the list was Dembele, we ended up signing him and we almost ended up signing Moutinho as well, but we lost it against the clock on the last day of the transfer window. “But it drained me emotionally to the point where, here was a guy that the data was not showing all that he represented from the coach’s perspective, which is a player that knows your leadership, a player that knows your style, adaptability to your style. “This can be quantified, but it must be done in the view of a coach and not a single view. “This was the problem in the beginning and we mad massive, massive arguments in the beginning because of this with Moutinho. “We signed Dembele but missed out on Moutinho and it was unfortunate because we were going to build up a very strong midfield. “This is precisely where you have to have that balance to understand, what is your coaching philosophy and how it should be integrated into the data that has been provided to you.” I have this objective of serving FC Porto as a president and at the moment it is going to go up for election in April or June 2024 so I always have the idea the present myself. Andre Villas-Boas Villas-Boas has not been in work since leaving Marseille in 2021 and has forged a career as a rally driver while also spending time with his family. The 46-year-old says he expects to remain out of the game until next year, when he could run for election as Porto’s president. “Now is not the right moment to talk about going back,” he told the PA news agency. “At this time I am dedicating my time to my family. “I have managed to find a break where I can dedicate myself to them 100 per cent and this is likely to be until June 2024. They deserve my presence. “I have this objective of serving FC Porto as a president and at the moment it is going to go up for election in April or June 2024, so I always have the idea the present myself.”
2023-11-15 17:36
Missouri ex-House speaker fined $47K for alleged campaign finance violations
Missouri ex-House speaker fined $47K for alleged campaign finance violations
A disgraced former Missouri House speaker has been fined $47,000 for allegedly breaking campaign finance laws
2023-05-25 02:56
No. 4 Marquette beats No. 23 Illinois 71-64 behind 24 points from Tyler Kolek
No. 4 Marquette beats No. 23 Illinois 71-64 behind 24 points from Tyler Kolek
Tyler Kolek shook off an ankle injury to score 24 points and No. 4 Marquette beat No. 23 Illinois 71-64
2023-11-15 12:03
Tiffany Watson lands new job with Mama Bamboo
Tiffany Watson lands new job with Mama Bamboo
'Made In Chelsea' star Tiffany Watson has been appointed Head of Accessories Design at Mama Bamboo.
2023-10-16 19:15
Brewfest Buff for WOTLK: Does It Work?
Brewfest Buff for WOTLK: Does It Work?
Brewfest Buff for WOTLK: Does It Work?
1970-01-01 08:00
Greek court postpones hearing for smuggling suspects in deadly migrant boat sinking until Tuesday
Greek court postpones hearing for smuggling suspects in deadly migrant boat sinking until Tuesday
A Greek court has postponed a hearing for nine men accused of being migrant smugglers in a case involving the sinking of a fishing trawler last week that killed at least 80 people and has left hundreds more missing
2023-06-19 22:52
Skipper Kerr to start for Australia in World Cup semi-final
Skipper Kerr to start for Australia in World Cup semi-final
Talismanic striker Sam Kerr was named in Australia's starting line-up for the first time at the Women's World Cup for Wednesday's...
2023-08-16 16:53
3 Chinese men play at French Open; country's 1st male entrants in Paris since 1937
3 Chinese men play at French Open; country's 1st male entrants in Paris since 1937
China has placed entrants in the men's draw of the French Open for the first time in 77 years
2023-05-30 04:19
The Game has high stakes as No. 2 Ohio State travels to face Jim Harbaugh-less 3rd-ranked Michigan
The Game has high stakes as No. 2 Ohio State travels to face Jim Harbaugh-less 3rd-ranked Michigan
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2023-11-23 00:57
Michael K Williams: Drug dealer in Wire actor overdose case jailed
Michael K Williams: Drug dealer in Wire actor overdose case jailed
The man is one of four charged with selling Michael K Williams heroin laced with fentanyl.
2023-07-26 19:38
PUMA Welcomes Athletes to Budapest Ahead of World Athletics Championships
PUMA Welcomes Athletes to Budapest Ahead of World Athletics Championships
HERZOGENAURACH, Germany--(BUSINESS WIRE)--Aug 19, 2023--
2023-08-19 18:48