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Facebook and Instagram are known for tracking your online behavior—both on and off the platforms—in

A group of Russian-speaking cyber criminals has claimed credit for a sweeping hack that has compromised employee data at the BBC and British Airways and left US and UK cybersecurity officials scrambling to respond.

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Elon Musk formally renamed Twitter “X” in July, cementing the rebrand by bolting the symbol to the top of the social network’s San Francisco headquarters and replacing Larry the Bird, its mascot since 2012, with a grungy black logo soon afterwards. Linda Yaccarino, X’s new CEO, declared at the time of the rebrand: “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.” Mr Musk had already renamed the company itself X Corp in March, six months after acquiring it for $44m, a purchase he described at the time as “an accelerant to creating X, the everything app”, his vision for a multipurpose competitor to China’s WeChat. The decision was just the latest example of the entrepreneur’s preoccupation with the 24th letter of the alphabet: his first business venture was X.com, he shortened the name of Space Exploration Technologies Corp to SpaceX, he launched the Tesla Model X and has a new artificial intelligence startup named xAI. He even calls his son X Æ A-12 just X for short. So what is the obsession about and where did it begin? His first venture, X.com, was an online banking and financial services platform launched in Palo Alto, California, in 1999 that would ultimately be merged with Confinity to become PayPal, which was in turn then sold to eBay for $1.5bn in 2002, Mr Musk using some of the capital he earned as its largest shareholder to found SpaceX. Julie Anderson Ankenbrandt, a former PayPal executive, explained how Mr Musk’s platform got its name in a Quora post in 2016. “Elon, the other founders of the company that was X.com… and I sat around a backroom table at a long-defunct bar called the Blue Chalk in Palo Alto, trying decide what the name of the company should be… and the question at hand was whether to be Q, X or Z dot com,” she wrote. “Finally, when the waitress/female server brought the next round of drinks Elon asked her what she thought, and she said she like[d] X.com. Elon pounded the table and said ‘That’s it then!’ and everyone laughed, but in the end that was pretty much how it was decided.” Not everyone was happy with the decision, according to Mr Musk’s biographer Ashlee Vance, who told NPR: “Everyone tried to talk him out of naming the company that back then because of the sexual innuendos, but he really liked it and stuck with it.” He liked the name so much he bought the X.com domain back from PayPal in 2017 and thanked the company in a tweet, explaining that it had “great sentimental value” to him. The domain now redirects to the social network that has since taken on its old moniker. Elsewhere, the Tesla Model X – a midsize luxury crossover SUV with falcon wing doors – was named so that, with three other models, the range would spell out “S3XY”, giving you an insight into Mr Musk’s gawky sense of humour. As for his son, the boy’s mother Grimes explained in a tweet of her own that the symbol is used in algebra to denote any unknown variable, perhaps suggesting the child is free to grow up to be whatever they choose to be. The rebranding of Twitter to X sparked a great deal of musing about the letter’s possible significance (or lack thereof), with Lora Kelly of The Atlantic writing: “The letter is associated with such varied contexts as Christian symbolism, middle-school-math equations, gender neutrality, pornography, a kiss.” In Psychology Today, Leon F Selzer discussed its “nihilistic” values, noting that it has associations with everything from the Nazi swastika to a skull-and-crossbones danger warning on a bottle of poison to Roman numerals, voting and Christmas (at least when abbreviated to “Xmas”) and therefore can mean everything and nothing. Meanwhile, in The New York Times, Stella Bugbee suggested the choice was arguably a bit dated and perhaps represented a case of Mr Musk showing his age as a member of, appropriately enough, Generation X. “For marketing purposes in the 1990s, X had a certain cool,” she explained. “It conferred a rejection of authority.” While that observations rings true of such turn-of-the-millennium cultural detritus as, say, the arrival of Microsoft’s XBox in 2001 or Vin Diesel’s action film XXX (2002), it has also been used in the same way before and since: think of country star Loretta Lynn’s notoriety-courting 1972 single “Rated X” or the cult 1980s Los Angeles punk band X, for instance, or the more recent Ti West horror film X (2022). As Lora Kelly observed: “X both reinforces absence and electrifies objects with meaning. It is sacred and profane.” Read More Elon Musk ‘borrowed $1bn from SpaceX’ at same time as Twitter acquisition SpaceX abandons YouTube for live streams of launches in favour of X/Twitter Elon Musk threatens to sue the Anti-Defamation League over lost revenue on X Elon Musk ‘borrowed $1bn from SpaceX’ at same time as Twitter acquisition Starship ‘ready to launch’, Elon Musk says Elon Musk vows to sue ADL for calling him antisemitic over X campaign

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Everton midfielder Alex Iwobi insists the players are targeting victories in their final two games to secure their Premier League status. Defeat at home to champions-elect Manchester City was not unexpected, even after the vital, morale-boosting win at Brighton six days previously, and has not really changed the equation for Sean Dyche’s side. One win could possibly be enough to extend their top-flight stay into a 70th season but beating both Wolves away and Bournemouth at Goodison Park would almost certainly do that. A year ago the Toffees safeguarded their future in their penultimate fixture, the final home game against Crystal Palace, but with things so tight at the bottom it is likely the outcome of one or both remaining relegation places will go to the final day. Which is why a maximum haul for Everton will be absolutely crucial. “We can’t be too down but there is a saying in football that you can’t be too high, like against Brighton, and then too low about City. We just need to kick on and go again,” said Iwobi. “The mindset is to have the belief that we can stay up and get maximum points – get six points. “We have to prepare, analyse and see Wolves’ weaknesses and how we capitalise against them.” Despite the City defeat the fans who remained behind at a rapidly-emptying Goodison Park were keen to voice their support for the players. Iwobi accepts that will be crucial for the final day of the season against a Bournemouth side who are already safe but said it was an important boost for the squad heading to Molineux before that, especially in a campaign which has been fractious between fans and the club. “To have the fans having our back after a disappointing result shows how much the fans care and want us to do well,” he added. “We use that as motivation to go into the next game. If they can fight for us, it is only right that we can fight for them as well.” Right-back Nathan Patterson is still trying to find his feet in the side having struggled with fitness and it has been difficult for him coming into an under-performing side, starting the last two matches due to an injury to Seamus Coleman. But having been given his chance he is focused on the fight for survival rather than worrying too much about his own personal difficulties. “You always have to be ready any time you are called upon and I feel I’ve done that in the last couple of games,” he said. “We are making sure we are focused on the things we do and as long as we do our job and do our best I’m sure we will be fine. “All season we’ve concentrated on ourselves, trying to not look at the table and anyone around us. “We just have to make sure we are focused and everyone is on the right page.” Everton are still waiting to find out the extent of striker Dominic Calvert-Lewin’s groin problem, which forced him to be taken off as a precaution at half-time with the side already 2-0 down against City. Manager Sean Dyche refused to take any chances after the injury-plagued forward reported a niggle in the first half and took him out of the firing line in the hope he can still feature in their remaining two games. While Calvert-Lewin has scored only once in five appearances after two-and-half months out with a hamstring problem, his return to the side has contributed to better performances with him being able to provide a focal point. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Rising stars have chance to emulate footballing greats at FIFA youth tournament Carlos Alcaraz stunned by world number 135 Fabian Marozsan in Rome FA take no action against Oxford’s Ciaron Brown after spot-fixing investigation

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Australian retail sales were flat in April, ending a three-month streak of gains, suggesting consumers are reining in