European Central Bank president Christine Lagarde pledged Wednesday to reduce high inflation in the eurozone as the institution that safeguards the euro...

A graphic video showing just how deep the ocean really goes is giving people the creeps. Posted on YouTube by MetaBall Studios, the video keeps going down and down in the water, to the likes of the Titanic wreck (which sits at 3700m below the surface), and even the level at which Mount Everest would be completely drowned. However, it has nothing on the Pacific Ocean's Challenger Deep (the deepest part of the ocean), which is around 11,000m down. Scary stuff. Click here to sign up for our newsletters

Tens of thousands of exhausted people are heading home to the world’s newest country, South Sudan, from a civil war in neighboring Sudan

AlphaTauri driver Daniel Ricciardo could miss the next two Formula One races as he continues to recover from a broken hand

Danish filmmaker and provocateur Lars von Trier defended himself on Thursday after a controversial social media post critical of Denmark's donation of F-16 fighter jets...

Andrew Tate said, 'I am too brilliant a man, too perfect in every single metric, too big, too strong, too smart'

It felt a bit like living in the Bizarro World watching Oregon coach Dan Lanning take crap for motivating his Ducks to crush media darling Colorado by preaching

A Democratic Florida state attorney is challenging her suspension by Republican Gov. Ron DeSantis

Hannah Dingley’s historic appointment at Forest Green has “smashed the glass ceiling”, anti-discrimination charity Kick It Out has said. The League Two club announced Dingley as their caretaker head coach late on Tuesday night, making her the first woman to manage a professional men’s team in England. Dingley has been the head of the Gloucestershire club’s academy and succeeds Duncan Ferguson on an interim basis after his departure from the club was confirmed earlier the same day. Kick It Out welcomed the news in a tweet on Wednesday morning which read: “That’s the sound of a glass ceiling being smashed! “Congratulations Hannah on becoming the first woman to manage a men’s professional football team in England.” Dingley’s first match in charge will be the pre-season friendly away to Melksham on Wednesday evening. She said: “I’m really excited for this next step of my career. Pre-season has just begun, and the full season kicks off very soon. It’s an exciting time in football. “I am grateful for the opportunity to step up and lead such a progressive and forward-thinking club.” Rovers chairman Dale Vince has spoken previously about the club’s openness to breaking new ground, and said a female coach working in the Women’s Super League was the standout candidate to succeed Mark Cooper in 2021, but that her CV had been submitted without her knowledge. On Dingley’s appointment, Vince said: “Hannah was the natural choice for us to be first team interim coach – she’s done a fantastic job leading our academy and is well aligned with the values of the club. “It’s perhaps telling for the men’s game that in making this appointment on merit, we’ll break new ground – and Hannah will be the first female head coach in English (men’s) football.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Marcus Stewart hopes Ipswich kit gesture raises motor neurone disease awareness Rose Zhang admits flying start to professional career has exceeded expectations Yaya Toure says Harry Kane should see out his career with Tottenham

Billionaire Elon Musk rebranded Twitter this week and replaced the iconic blue bird logo with a black X, in his latest effort to overhaul the social media giant. The redesign ties in with Musk’s plans to build an “everything” platform –like China’s WeChat or PayTm in India – as he encouraged users to reimagine the “whole concept” of the app formerly known as Twitter. On 24 July, the Tesla founder tweeted a picture of the new logo cast on the Twitter headquarters building in San Francisco, as workers were seen taking down the bird logo that has defined the platform since it was launched in 2006. Musk also redirected the website x.com to twitter.com, and announced that Twitter will soon only be available in dark mode. But it wasn’t an entirely smooth rollout, as it was later revealed Twitter had failed to secure the required permits to change the building signage. Trademark experts also warned Musk could face legal action over his use of X, since rivals Meta and Microsoft both own intellectual property (IP) rights for the letter. The site was reportedly blocked in Indonesia after Mr Musk unveiled the X logo because of the country’s laws on online pornography and gambling. User reactions were also mixed. “The X logo looks like it’s for one of those ridiculous fragile masculinity subscription box services that would send you like an axe, a bottle of hot sauce, small batch coffee, and some beard oil every month in 2019,” one tweet – or is it an X – read. As Twitter moves into a new era, on the heels of a controversial revamp, we look back on seven marketing fails: Royal Mail to Consignia In 2001 the Royal Mail was rebranded as Consignia, but it did not last long. “The new name describes the full scope of what the Post Office does in a way that the words ‘post’ and ‘office’ cannot,” Royal Mail’s then-chief John Roberts unveiled the results of a £2m rebrand, adding that the “modern, meaningful and entirely appropriate” name was suited to the company’s aspirations of becoming an international postal operator. The public did not agree and just 16 months later Consignia was renamed Royal Mail plc, reversing what is considered one of the most disastrous corporate rebranding efforts in recent history. The strategist who led the Consignia rebrand later defended it in an interview with the BBC, explaining why the name was chosen. Keith Wells, who was the director of Dragon Brands, said: “It’s got consign in it. It’s got a link with insignia, so there is this kind of royalty-ish thing in the back of one’s mind. And there’s this lovely dictionary definition of consign which is ‘to entrust to the care of’. That goes right back to sustaining trust, which was very important.” Coke to New Coke “New Coke” remains the benchmark for bad product launches, nearly 40 years after the Coca-Cola company infamously decided to change its secret recipe to gain a competitive advantage over then-up-and-coming Pepsi Co during the cola wars of the Eighties. The decision backfired, as passionate Coke drinkers were devastated by the new taste of the beverage – even launching grassroots campaigns across the United States to bring back the old Coke. “It was the people against the corporation – only in America,” CBS News reporter Bob Simon said in 1985. “Coke said it was committed, so were the people. In California they collected signatures, in Seattle they set up a hotline.” Delighted by their rival’s blunder, Pepsi released an advertisement featuring a girl who asked: “Somebody out there tell me why Coke did it? Why did Coke change?” Coca-Cola eventually buckled under the pressure and announced it would bring back the original taste of Coke, with the company’s then-president saying: “The simple fact is that all of the time and money and skill poured into consumer research on a new Coca-Cola could not measure or reveal the depth and abiding emotional attachment to original Coca-Cola felt by so many people.” Facebook to Meta Mark Zuckerberg’s Facebook became Meta in October 2021 to signal its future as a “metaverse company”. A metaverse is defined as “a digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually.” While the tech billionaire insisted the rebrand had nothing to do with the PR crisis during what is now remembered as Meta’s worst year ever. From claims the US Capitol riots were organised on the social media platform to employee-turned-whistleblower Frances Haugen’s allegations, Facebook’s reputation took a severe beating in 2021. And the new name didn’t help. According to a report from The Harris Poll, public trust in Zuckerberg’s company significantly dropped after the announcement that it was going to be known as Meta. PR experts also told Insider Meta would have to do “fundamental work” to win back this trust. PwC to Monday One of the Big Four accounting firms, PricewaterhouseCoopers confusingly changed the name of its consulting arm to Monday in what is widely considered a big branding blunder. “Monday is a new identity on which to build our company’s future, and it will have meaning and stand for something,” the company’s then-CEO Greg Brenneman said, announcing the new name that, apparently, conjures images of “fresh thinking, doughnuts, hot coffee”. However, the brand name was a flop as it failed to capture the essence of PwC’s work, and caused widespread confusion – and derision – from members of the public as well as the press. “The day of the week formerly known as Monday would like to announce its name change to distance itself from PWC Consulting. Forthwith it will be known as Tuesday Eve,” one person quipped. Reporting on PwC’s new name, CNN Money said a spokesperson from Wolff Olins, the agency that led the $110m rebrand, “could not immediately be reached Monday—the day, that is.” The rebrand was eventually rolled back. Hershey’s new logo The well-known chocolate company in 2014 unveiled a logo that resembled a “steaming pile of s***” as the abandoned design continues to amuse TikTok users nine years later. When Hershey’s set about trying to create a fresh and modern interpretation of its beloved Kisses icon, it replaced a photograph of their silver Hershey’s Kiss with an animated, brown version and a gray curlicue to represent its packaging. “The new branding will impact all visual aspects of how The Hershey Company presents itself,” the company said in a statement at the time, “from consumer communications to websites to the interior design of its office spaces and the look of its retail stores.” Amused customers were quick to point out the logo had ended up looking like a poop emoji instead, an unsavoury association to make with a chocolate brand. @zacharywinterton Once you see it you cant unsee it. This design is proof that not all logos are created equal ? #logodesign #designfail ♬ original sound - Zachary Winterton Sunny Delight The orange soft beverage launched in the UK in 1998 was once considered a threat to Pepsi and Coke. However, a poorly-timed advertisement amid regulatory scrutiny brought grey storms for Sunny Delight, as the drinks sales fell from a record high of £160m to a measly £6.8m by 2010. The Food Commission launched a campaign against Sunny Delight, claiming it was bad for children after it was reported that one child in Wales turned yellow from drinking 1.5 litres of the drink. “This is excessive consumption and consumption on that scale would lead to a yellowing of the skin because of the beta carotene, in the same way as drinking too much carrot juice or orange juice would,” a spokeswoman for the company said at the time. The girl’s condition, caused by betacarotene which gives the drink it’s colour, emerged at the same time as Sunny Delight was running an ad campaign featuring a pair of snowmen turning orange. Consequently, the popularity of Sunny Delight reportedly halved, as consumers lost their appetite for the bright yellow, sweet drink. Cardiff City’s football kit In 2012, the club’s then-new owner gave the kit an ill-conceived makeover. He decided to put the team, nicknamed the Bluebirds, in a red kit and changed the logo from a blue bird to a red Welsh dragon. “The change of colour is a radical and some would say revolutionary move which will be met with unease and apprehension by a number of supporters, along with being seen as controversial by many,” ex-chief executive Alan Whiteley said. “To those I would like to say that this was not a decision that has been taken lightly or without a great deal of thought and debate. Fans retaliated and the blue kit was restored, with approval from the club’s owner Vincent Tan. Read More Sinead O’Connor latest: Singer moved to London ‘to feel less lonely’ after son’s death, neighbours say England vs Denmark LIVE: Women’s World Cup result and reaction as Lionesses win but Walsh injured Man in debt after driving motorhome through London’s low emission zone First British passports issued in King’s name unveiled Royal Mail wins contract for collection and delivery of passports Mapped: Ten worst UK hotspots for dog attacks on postal workers

After disclosing that Jenna Lyons and her partner had broken up, Brynn Whitfield intensifies her flirtation with the 55-year-old fashion designer

Millie Bright has expressed her confidence that she will be ready for England’s World Cup opener as she continues her recovery from knee surgery. The defender, captain of the squad heading to the tournament in Australia and New Zealand in the absence of ACL injury victim Leah Williamson, underwent an operation after limping out of a Chelsea match in March. While Bright expects Saturday’s World Cup warm-up game against Portugal in Milton Keynes will come too soon for a return to action, she is feeling positive about the Lionesses’ opening Group D fixture against Haiti in Brisbane on July 22. The 29-year-old, who has been doing individual work during the squad’s camp at St George’s Park, said: “The knee’s really good. “I think we are a little bit ahead (of schedule) actually. Coming into it, there’s a big chunk of time before the first game, so we’re really confident and everything is going exactly the way we wanted it to go. “I think Saturday will be a little bit too soon. I’m not back with the girls yet and I don’t think we want to rush that. Obviously, we have a lot of time until the first game.” Asked if she thought there was any danger of her being undercooked, Bright said: “No, not at all. “I think the amount of minutes I’ve played leading up to this has been ridiculous, through the roof, so if anything I feel mentally and physically fresher than I’ve ever felt. “I can’t remember the last time I had longer than two weeks off. It’s been a fair few years now. A blessing in disguise I call it, that I’ve mentally and physically been able to completely just have a clean slate and let my body recover. I’ve played through many injuries but this one, I just couldn’t quite get there.” There had been concern for Alex Greenwood after she went down with an injury during Tuesday’s training session, but the Manchester City defender has said she “will be OK”, adding: “(It is) on the shin. It’s sore, but it’s football. It was a tackle, part of the game.” Meanwhile, Aston Villa midfielder Lucy Staniforth has been added to England’s standby list in place of forward Jess Park, who is returning to Manchester City for rehabilitation on a shoulder injury. Staniforth joins Maya Le Tissier on standby and both will remain with Sarina Wiegman’s 23-player squad until the Haiti match, with the European champions set to fly to Australia next Wednesday. Staniforth said: “I looked at my phone and saw it was Sarina and I was thinking ‘what’s going on?’ “I kind of thought once the first week (of England’s pre-World Cup camp, which started on June 19) was out of the way, if there was any chance of getting brought in, it would be then. I was surprised obviously. “I got her to repeat the whole tournament schedule again for me about three or four times because I just kept saying ‘sorry, when are we travelling?’ I just hadn’t followed it because I wasn’t involved. I was so out of the loop. I was buzzing. I wanted to get in the car quick and get straight down there. “I was supposed to go to Ibiza with my mum on Monday which is obviously very unfortunate. My mum was buzzing for me and of course wanted me to go. She wasn’t bothered about Ibiza. She will still go on her own. If anyone sees someone on their own in Ibiza, she’s looking for a bit of company!” Read More Lucy Staniforth added to England’s World Cup standby list amid injury concerns Happiness key to ‘best season’ of my career, says England’s Rachel Daly Kane must take Bayern transfer chance - and so should Spurs Man City ‘to submit improved offer’ for Declan Rice after Arsenal bid