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American YouTuber FaZe Rug has released his own brand of candy designed to create a user experience for the consumer. FaZe, whose real name is Brian Awadis, launched 1UP Candy – a product designed to appeal to his mainly Gen Z audience – as an experience-driven sweet treat. The 26-year-old YouTuber has 23 million subscribers and has used his following to help launch the first product under the 1UP name. Sign up to our free Indy100 weekly newsletter The initial product is a sour gummy marketed as the Sour Gummy Challenge as it comes alongside a dare that can win the user money if they complete it. How do you take part in the challenge? To successfully complete it, challengers have to put three sour gummies in their mouths and suck on them for thirty seconds while keeping a straight face the entire time. If they are able to complete it and provide evidence in the form of a TikTok or Instagram post, hashtagged #1UPsourchallenge and accompanied with the Cash App information, users can be in with a chance of winning cash prizes. I Created the Worlds Sourest Candy - SOUR CHALLENGE www.youtube.com Rug explained: “When I was approached to fully engage in developing a new candy that was designed to be fun and social, I jumped all over the opportunity.” He continued: “Anyone who knows me knows I love candy, and I love challenging my family, friends and fans to experience it with me.” In a YouTube video launch, Rug tested the challenge on his friends and family, with two out of three failing and having to use the neutraliser to get rid of the sour taste from their mouths. It is recommended by the company that the challenge is avoided by people who have soft teeth, sensitive gums or gastrointestinal disorders. The co-founder of 1UP, Matt Weiss, said: “Launching 1UP Candy with an experiential sour candy challenge is the perfect way for Rug to reach through the screen — and even create connections among his viewers as they experience the candy together via social media.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

By Manya Saini and Niket Nishant Top U.S. banks could cut jobs further to keep their expenses in

Errol Spence Jr has claimed that his bout with Terence Crawford, ‘one of the biggest fights of the century’, may simply be a ‘one-sided a**-whooping’. Spence vs Crawford, a fight first discussed in 2018 and desired by boxing fans ever since, was finally confirmed on Thursday (25 May), with the unbeaten Americans due to clash in Las Vegas on 29 July. Spence Jr, 33, will enter the T-Mobile Arena as unified welterweight champion, while Crawford, 35, holds the WBO title. As such, an undisputed champion will emerge from their contest, as long as it does not end as a draw. “Finally giving the fans what they want!” Spence Jr wrote on Instagram on Thursday. “This one [is] a throwback fight on paper but it could be a one sided a** whooping. One of the biggest fights of the century.” Meanwhile, fellow southpaw Crawford said in an Instagram video: “The wait is over, it’s game time [...] Everybody come out, show support, watch me fry this fish.” Spence Jr and Crawford were in talks last autumn over a November bout, but negotiations fell through, leading the latter to box David Avanesyan in December. Crawford stopped Avanesyan in Round 6, while Spence Jr last fought in April 2022, beating Yordenis Ugas in the 10th round. Click here to subscribe to The Independent’s Sport YouTube channel for all the latest sports videos. Read More Tyson Fury seen consoling devastated boxer after first pro loss Oleksandr Usyk promoter provides major update on Daniel Dubois fight Katie Taylor’s long reign as boxing queen over despite heroic last stand Wood vs Lara live stream: How to watch fight online and on TV this weekend

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Liverpool's Premier League fixtures for the 2023/24 season have been announced. Here are the key dates for your diary, including when the Reds will take on the likes of Man Utd, Man City and Everton.