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Why Wrexham’s celebrity owners and lavish spending must be the exception not the norm
Why Wrexham’s celebrity owners and lavish spending must be the exception not the norm
As the new League Two season got underway last month, the bookmakers were clear in their opinion; Wrexham were the favourites. The team to beat. Eight games in, Phil Parkinson’s side sit fourth– just three points off table-toppers Gillingham – having won four and drawn three since their opening-day defeat to MK Dons. Two places above them in second is Notts County, Wrexham’s promotion rivals from last season who have also made an impressive start back to life in the Football League. Notts County, like Wrexham, were one of the early season favourites for the title despite this being their first season back in the fourth tier since 2019. While it may come as no surprise that two teams littered with Football League talent have taken little time to acclimatise to England’s fourth tier, it does point to a stark financial inequality that is beginning to emerge at the base of the Football League. In the case of Wrexham, Ryan Reynolds and Rob McElhenney may not be throwing around cash in such a carefree manner as their American counterpart, Todd Boehly, in the Premier League at Chelsea, but they certainly aren’t spending prudently either. The club’s financial records for their promotion-winning season aren’t yet available, but the records from the season prior paint a clear picture of the new owners’ willingness to part ways with cash in their bid for promotion. £1.2m spent on transfers and agents – up from just £10,000 the year before – alongside a 294 per cent increase in football costs and losses of £2.9m which far outweighed the average net loss for a club in the National League, which sits around £1.1m according to Deloitte’s Annual Review of Football Finance. Some of that can be explained by the owner’s purchase of the freehold for the stadium and their 404 per cent increase in revenue – up to nearly £6m – but, regardless, the picture is as clear as ever. The big spenders rise to the top. One of last season’s big revenue drivers is expected to be Welcome to Wrexham, the hugely popular fly-on-the-wall documentary. The second season airs this week, showcasing the club’s second full season under their new owners, a campaign which ultimately concluded in Wrexham’s promotion back to the Football League for the first time since 2008. The show has attracted eyeballs and acclaim for its presentation of a football club at the heart of its community, and rightly so. In the second episode of the new series, for example, the story follows a young 17-year-old autistic fan, Millie Tipping, who strikes up a heartwarming relationship with star striker Paul Mullin whose own son, Albi, shares the same disorder. That focus on the community is an uplifting thread that runs throughout the documentary. But it’s also no wonder when the alternative is confronting the fact that Wrexham seem intent on financially bulldozing the lower leagues with boatloads of cash and hefty wage bills. After all, there were no other clubs in the National League last year whose kits were adorned with the sponsorship money of a social media giant like TikTok. No other teams in England’s fifth tier who could ring up and tempt a former England international goalkeeper out of retirement to help secure promotion. This year, their squad has been boosted – yet again – by the arrival of talent from higher divisions in the form of Will Boyle, George Evans and James McLean, the latter a £250,000 signing from Wigan Athletic reported to be on “championship wages”. When added to a squad that had already picked off supreme talents from the leagues above when the Welsh side were still in the National League, it’s clear to see why the bookmakers had them right at the top of their odds sheet. Money talks. They are not the only ones following this path in League Two. Salford City were the poster boy for big spending when they first reached the division under the ‘Class of 92’ ownership group. Stockport County too, who pipped Wrexham to promotion in the documentary’s first season, have spent handsomely, bringing Nick Powell to the club after he left Stoke City in the summer. But as Wrexham’s documentary hits TV screens, it should be the big spending of Reynolds and McElhenney that is put under the microscope. The celebrity status and goodwill garnered from the documentary should not distract from the vast spending that could dramatically alter the lower league landscape. Their openness with the fanbase and their effect on the local community is to be celebrated. One only has to look into the shenanigans at Southend United and Scunthorpe Town to realise stable ownership is far from guaranteed. However, look beyond that and their on-field strategy – fueled by rocketing sponsorship income and aggressive spending – is creating an unwanted blueprint. Succeeding in the Premier League has long been dictated by an owner’s willingness to spend. Football must now avoid a world where big-name owners, vast sponsorship deals and the same ability to spend are the only ways to journey up the football pyramid. Read More Welcome to Wrexham: The seasons we never got to see behind the scenes Welcome to Wrexham: Best sporting moments from season one Welcome to Wrexham: Best moments to look out for in season two Wrexham’s legendary goalkeeper Ben Foster in profile Wrexham’s star striker ‘Super’ Paul Mullin in profile Ben Foster: Retired keeper set to star in Welcome to Wrexham season 2
2023-09-19 21:44
NHL Rumors: Murray tough to trade, Hellebuyck stumbling block, Hanifin hometown hope
NHL Rumors: Murray tough to trade, Hellebuyck stumbling block, Hanifin hometown hope
Some of the latest NHL trade rumors involve Toronto Maple Leafs goalie Matt Murray, Winnipeg Jets goalie Connor Hellebuyck, and Calgary Flames defenseman Noah Hanifin.It’s been a busy NHL offseason so far. Now that the first weekend of free agency has come and gone, the free agent signings...
2023-07-05 00:37
The Vikings will find 13 wins tough to match. The NFC North is still wide open for the taking
The Vikings will find 13 wins tough to match. The NFC North is still wide open for the taking
The Minnesota Vikings won the NFC North in coach Kevin O’Connell’s rookie season behind an NFL-record 11 wins in one-score games
2023-08-31 05:36
Genshin Impact Immernachtreich Apokalypse Guide
Genshin Impact Immernachtreich Apokalypse Guide
Guide for all the puzzles in the Immernachtreich Apokalypse quest in Genshin Impact.
1970-01-01 08:00
Video Games Releasing in October 2023
Video Games Releasing in October 2023
Alan Wake II, Just Dance 2024, and Sonic Superstars are only a few of the many titles coming in October.
2023-10-01 13:05
Zelensky visits Dnipro hospital to hail medics treating Ukrainian troops
Zelensky visits Dnipro hospital to hail medics treating Ukrainian troops
Volodymyr Zelensky visited a hospital in Dnipro on Thursday 27 July, to present state awards to medical workers. The president of Ukraine thanked the staff on a trip that coincided with Medical Worker’s Day. “On your frontline, you are the same heroes as the military. Thank you for saving our boys and girls. Thank you for giving all your time and energy to restore the health of our warriors,” the video, shared on Mr Zelensky’s Facebook page, was captioned. “We highly respect you and are proud that we have such doctors. I wish you and all Ukrainians victory, good health to you and your families.”
2023-07-27 22:16
US SEC settles fraud charges against Hyzon Motors over misleading investors
US SEC settles fraud charges against Hyzon Motors over misleading investors
By Kanishka Singh WASHINGTON (Reuters) -The U.S. Securities and Exchange Commission said on Tuesday it settled fraud charges against Hyzon
2023-09-27 05:40
Dozens of states sue Instagram-parent Meta over 'addictive' features and youth mental health harms
Dozens of states sue Instagram-parent Meta over 'addictive' features and youth mental health harms
Dozens of states sued Instagram-parent Meta on Tuesday, accusing the social media giant of harming young users' mental health through allegedly addictive features such as infinite news feeds and frequent notifications that demand users' constant attention.
2023-10-24 23:53
When is the Women’s World Cup and what are the fixtures?
When is the Women’s World Cup and what are the fixtures?
After winning the European Championships on home soil last summer, England travel to Australia and New Zealand as one of the favourites to win the Women’s World Cup. The Lionesses defeated Germany at a sold-out Wembley last year and have since continued their unbeaten run under manager Sarina Wiegman to position themselves as one of the strongest teams in the world ahead of the tournament. The United States have won the past two World Cups and are the defending champions after beating the Netherlands - who were coached by Wiegman - at the 2019 World Cup in France. The Lionesses reached the semi-finals for the second World Cup in a row, only to lose to the USA, but will be looking to go a step further this time. Ireland will be making their debut appearance at the Women’s World Cup, while Germany, Spain, France and Sweden will all be contenders from Europe. The USA have been the dominant force in women’s football with four World Cup titles overall - while Japan, Canada and hosts Australia carry the threat from the rest of the world. Here’s everything you need to know. When is the Women’s World Cup? The tournament will kick off on 20 July 2023 with the opening match between hosts New Zealand and Norway. Australia will kick off against Ireland later that day. England play their first match of the World Cup against Haiti in Group D on 22 July. The knockout stages begin on 5 August, with the World Cup final taking place in Sydney on 20 August. What are the groups? Group A: New Zealand, Norway, Philippines, Switzerland Group B: Australia, Republic of Ireland, Nigeria, Canada Group C: Spain, Costa Rica, Zambia, Japan Group D: England, Haiti, Denmark, China Group E: United States, Vietnam, Netherlands, Portugal Group F: France, Jamaica, Brazil, Panama Group G: Sweden, South Africa, Italy, Argentina Group H: Germany, Morocco, Colombia, South Korea Match schedule (All kick-off times BST ) Group stage: Thursday 20 July Group A: New Zealand vs Norway (08:00, Auckland) Group B: Australia vs Republic of Ireland (11:00, Sydney) Friday 21 July Group B: Nigeria vs Canada (03:30, Melbourne) Group A: Philippines vs Switzerland (06:00, Dunedin) Group C: Spain vs Costa Rica (08:30, Wellington) Saturday 22 July Group E: USA vs Vietnam (02:00, Auckland) Group C: Zambia vs Japan (08:00 Hamilton) Group D: England vs Haiti (10:30, Brisbane) Group D: Denmark vs China (13:00, Perth) Sunday 23 July Group G: Sweden vs South Africa (06:00, Wellington) Group E: Netherlands vs Portugal (08:30, Dunedin) Group F: France vs Jamaica (11:00, Sydney) Monday 24 July Group G: Italy vs Argentina (07:00, Auckland) Group H: Germany vs Morocco (09:30, Melbourne) Group F: Brazil vs Panama (12:00, Adelaide) Tuesday 25 July Group H: Colombia vs Korea Republic (03:00, Sydney) Group A: New Zealand vs Philippines (06:30, Dunedin) Group A: Switzerland vs Norway (09:00, Hamilton) Wednesday 26 July Group C: Japan vs Costa Rica (06:00, Dunedin) Group C: Spain vs Zambia (08:30, Auckland) Group B: Canada vs Republic of Ireland (13:00, Perth) Thursday 27 July Group E: USA vs Netherlands (02:00, Wellington) Group E: Portugal vs Vietnam (08:30, Hamilton) Group B: Australia vs Nigeria (11:00, Brisbane) Friday 28 July Group G: Argentina vs South Africa (01:00, Dunedin) Group D: England vs Denmark (09:30, Sydney) Group D: China vs Haiti (12:00, Adelaide) Saturday 29 July Group G: Sweden vs Italy (08:30, Wellington) Group F: France vs Brazil (11:00, Brisbane) Group F: Panama vs Jamaica (13:30, Perth) Sunday 30 July Group H: Korea Republic vs Morocco (05:30, Adelaide) Group A: Norway vs Philippines (08:00, Auckland) Group A: Switzerland vs New Zealand (08:00, Dunedin) Group H: Germany vs Colombia (10:30, Sydney) Monday 31 July Group C: Costa Rica vs Zambia (08:00, Hamilton) Group C: Japan vs Spain (08:00, Wellington) Group B: Ireland vs Nigeria (11:00, Brisbane) Group B: Canada vs Australia (11:00, Melbourne) Tuesday 1 August Group E: Vietnam vs Netherlands (08:00, Dunedin) Group E: Portugal vs USA (08:00, Auckland) Group D: Haiti vs Denmark (12:00, Perth) Group D: China vs England (12:00, Adelaide) Wednesday 2 August Group G: South Africa vs Italy (08:00, Wellington) Group G: Argentina vs Sweden (08:00, Hamilton) Group F: Jamaica vs Brazil (11:00, Melbourne) Group F: Panama vs France (11:00, Sydney) Thursday 3 August Group H: Korea Republic vs Germany (11:00, Brisbane) Group H: Morocco vs Colombia (11:00, Perth) Knockout stages Saturday 5 August Match 49: Winners Group A vs Runners-up Group C (06:00, Auckland) Match 50: Winners Group C vs Runners-up A (09:00, Wellington) Sunday 6 August Match 51: Winners Group E vs Runners-up Group G (03:00, Sydney) Match 52: Winners Group G vs Runners-up Group E (10:00, Melbourne) Monday 7 August Match 54: Winners Group D vs Runners-up Group B (08:30, Brisbane) Match 53: Winners Group B vs Runners-up Group D (11:30, Sydney) Tuesday 8 August Match 56: Winners Group H vs Runners-up Group F (09:00, Melbourne) Match 55: Winners Group F vs Runners-up Group H (12:00, Adelaide) Friday 11 August QF1: Winner Match 49 vs Winner Match 51 (02:00, Wellington) QF2: Winner Match 50 vs Winner Match 52 (08:30, Auckland) Saturday 12 August QF3: Winner Match 53 vs Winner Match 55 (08:00, Brisbane) QF4: Winner Match 54 vs Winner Match 56 (11:30, Sydney) Tuesday 15 August SF1: Winner QF1 vs Winner QF 2 (09:00, Auckland) Wednesday 16 August SF2: Winner QF3 vs Winner QF4 (11:00, Sydney) Saturday 19 August 3rd place play-off: Loser SF1 vs Loser SF2 (09:00, Brisbane) Sunday 20 August Final: Winner SF1 vs Winner SF2 (11:00, Sydney) Match venues Australia Sydney (Stadium Australia, 83,500) Sydney (Sydney Football Stadium, 42,512) Brisbane (Lang Park, 52,263) Melbourne (Melbourne Rectangular Stadium, 30,000) Perth (Perth Rectangular Stadium, 22,225) Adelaide (Hindmarsh Stadium, 16,500) New Zealand Auckland (Eden Park, 48,276) Wellington (Wellington Regional Stadium, 39,000) Dunedin (Forsyth Barr Stadium, 28,744) Hamilton (Waikato Stadium, 25,111) Read More ‘Very high’ expectations on England’s Lionesses at World Cup, Georgia Stanway says Alessia Russo fully focused on England after ‘tough’ summer of transfer talk Millie Bright offers injury update ahead of Women’s World Cup Staniforth added to England’s World Cup standby list amid injury worry On this day in 2015: England reach Women’s World Cup semi-finals for first time Premier 15s chief Belinda Moore hails ‘stand-alone’ appeal of women’s sport
2023-06-30 21:04
Liongard Ranks Number 208 on Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™
Liongard Ranks Number 208 on Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500™
HOUSTON--(BUSINESS WIRE)--Nov 8, 2023--
2023-11-08 18:02
Tesla to recall nearly 55,000 Model X vehicles, auto regulator says
Tesla to recall nearly 55,000 Model X vehicles, auto regulator says
The U.S. auto regulator on Tuesday said Tesla will recall 54,676 Model X vehicles manufactured between 2021-2023, as
2023-10-17 16:28
Can Real Madrid stop 'best in Europe' Manchester City as the teams meet in the Champions League?
Can Real Madrid stop 'best in Europe' Manchester City as the teams meet in the Champions League?
Real Madrid and Manchester City face each other in a highly-anticipated Champions League semifinal on Tuesday, pitting the defending champion against a team on a sensational run of form.
1970-01-01 08:00