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Amazon’s Alexa has been trained to offer better advice on periods. Alexa can now answer a series of detailed questions on periods by using information from the Freedom4Girls charity, whose guides have been informed by British teenagers, alongside existing content on the NHS website. Questions it can answer include “Alexa, what is period pain?”, “Alexa, can periods affect my mental health?”, “Alexa, how do you use period pads?” and “Alexa, what is a typical age to start your period?” Other questions for which Alexa has answers include “Alexa, what are reusable period products?”, “Alexa, where can I get free period products?” and “Alexa, are reusable period products cheaper?” Amazon worked with the period poverty charity Freedom4Girls to develop the new experience. Tina Leslie, founder of Freedom4Girls, said: “It’s so important that teenagers and parents alike can communicate with each other properly about periods, which is why we’re happy to be working with Amazon’s Alexa to ensure the correct resources are readily available to more families around the country. “The new features will be useful for anyone – whether you’re embarking on your first menstrual cycle, or if you’re helping someone you know prepare for their experience.” Dennis Stansbury, UK country manager for Alexa, said: “Alexa can now act as a tool to help families navigate challenging conversations around menstruation. “The hope is that having useful and relevant information available on Alexa via voice will encourage an open environment for these discussions.” Censuswide polled 1,007 UK parents with teenagers for new research to support the launch. Almost two-thirds (65%) of those surveyed said having easier access to quality information around periods would make them more comfortable having these types of conversations within their family. While 80% believed having open conversations reduces embarrassment and stigma, some 37% admitted they are too embarrassed at the moment to have open conversations about periods. A further 30% said they struggle to talk about them because they are worried about saying the wrong thing.

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Imane ‘Pokimane’ Anys has had her say on the recent controversial changes to Twitch, which has seen the streaming platform face an online backlash. Earlier this week, Twitch changed its branded content guidelines and faced immediate pushback from content creators. The changes impacted how users could advertise sponsorships as well as banning them from multi-streaming to “Twitch-like” platforms. Just a day later, Twitch revealed that they were removing the new guidelines after receiving widespread criticism. Sign up to our free Indy100 weekly newsletter “Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately,” a statement read. “Sponsorships are critical to streamers’ growth and ability to earn income. We will not prevent your ability to enter into direct relationships with sponsors – you will continue to own and control your sponsorship business. “We want to work with our community to create the best experience on Twitch and to do that we need to be clear about what we’re doing and why we’re doing it. We appreciate your feedback and help in making this change.” Despite the apology, users have continued to hit out at Twitch. Pokimane has now spoken about the direction streaming could take in future, and urged users to pursue new routes to get what they deserve for their content. “I feel like because content creation is becoming so saturated [and] we often have trouble relying on the platforms we use, the future is direct to consumer paid content (patreon, onlypans, consumer goods, etc),” Pokimane wrote. “Cut out the middle man and get proper compensation for what you make/do!” she added. “Social media platforms will obviously always be used, but I think people will start looking at them as tools to gain exposure instead of being the way to make money,” the streamer went on to say. It comes after the CEO of Twitch, Dan Clancy, personally apologised during a recent stream for the abandoned changes to guidelines and said the company had “messed up”. “Let me just go straight to the point. For those who don’t know, we recently released this branded content policy. I won’t go through all the details,” he said recently. “We got a lot of negative pushback and the bottom line is we messed up. It’s on us and I apologise for that.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.