You’ve got to hand it to The Ordinary. It always keeps on top of the most talked-about skin-care trends. It was one of the first brands to really champion beta-glucan (a hydrating ingredient that experts say works 20% harder than hyaluronic acid) in its latest Natural Moisturizing Factors moisturizer. And when we all fell for niacinamide (which minimizes excess oil production and fine lines and is anti-inflammatory), it brought us the bestselling Niacinamide 10% + Zinc 1% (a snip of the price of other serums on the market at just $6). It makes sense, then, that the brand’s scientists are leaning into one of the biggest beauty movements right now: skin barrier support.

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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jul 20, 2023--