Meta’s Twitter rival Threads appears to be struggling to hold on to users as its daily active user count is down by about four-fifth since its launch – just days after it broke records as the fastest-growing app ever. Within a few days of its launch, Instagram’s threads reached 100 million users, making it the most rapidly growing app ever developed. In comparison, OpenAI’s ChatGPT, which was the previous fastest-growing app, took two months to reach 100 million users. Growing at such a rapid rate, Threads easily became the leading competitor of X (formerly Twitter) with about three times as many users as all other rivals combined within hours of launching. But new data assessed by market research firm Sensor Tower suggests Threads is facing challenges in retaining its user base. The firm’s analysis points out that the daily active user count of Threads is down by 82 per cent since the app’s launch as of 31 July, CNN reported. Fewer users are opening the app and doing so less frequently, apart from spending less time there, according to Sensor Tower. Citing the market research firm, CNN said users spent barely three minutes per day on Threads, compared to nearly 20 minutes during its initial launch. Analysis by another firm Similarweb also pointed out that Threads is struggling to retain its users. While the app’s usage peaked on 7 July – immediately after its launch – with over 49 million daily active users on Android alone, this number had fallen to 12.6 million by 23 July, according to a blog post by Similarweb. At its peak, Threads reportedly had over a third of X’s audience on that platform, but by 23 July, this had dropped to about 12 per cent of the users on the Elon Musk-owned platform. Sensor Tower noted that Threads’ daily active user count is still falling at about 1 per cent each day. “Threads took off like a rocket, with its close linkage to Instagram as the booster. However, the developers of Threads will need to fill in missing features and add some new and unique ones if they want to make checking the app a daily habit for users,” Similarweb noted in its blog post. Despite falling numbers, Meta chief Mark Zuckerberg is “quite optimistic” about the app, intending now to focus on “retention and improving the basics”, according to CNN. “And then after that, we’ll focus on growing the community to the scale we think is possible,” Mr Zuckerberg said. Read More Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Are you a Facebook user? Here’s how to claim your share of $725m settlement in privacy lawsuit Elon Musk red-faced as police halt Twitter sign removal leaving company called ‘ER’ Mark Zuckerberg reveals his 4,000 calorie diet and large McDonald’s order Meta is secretly building an AI chatbot with the personality of Abraham Lincoln Here’s how to claim your share of $725m settlement in Facebook’s privacy lawsuit

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LOS ANGELES--(BUSINESS WIRE)--Sep 14, 2023--

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A Newcastle United fan isn't exactly feeling the Christmas spirit after a controversial VAR decision was awarded to Paris Saint Germain which resulted in a draw. The Champions League match took place at Parc des Princes last night (November 29) where The Magpies got ahead of the French giants thanks to a goal from Alexander Isak in the 24th minute. But drama unfolded at the end of the game when a spot-kick was awarded to PSG for handball - however, the ball initially hit Tino Livramento's chest and then deflected onto his arm. Despite a VAR review from referee Szymon Marciniak who looked at the footage on the pitch side monitor, the penalty was given and Kylian Mbappe provided the late equaliser in the 98th minute. Manager Eddie Howe expressed in a post-match interview that he believes the penalty "wasn't the right decision" "There are so many things to take into account at that moment, the speed first. It was a ricochet that when it is slowed down, looks completely different to the live event," he said." The ball hits his chest first, comes up and hits his hand. But his hand is not in an unnatural position, they [his hands] are down by his side, but he is in a running motion. "I feel it is a poor decision and it's hugely frustrating for us as you know how little time there is left in the game. There is nothing we can do about it now." Newcastle fans were understandably upset at how the game panned out due to the decision, and one supporter named Kyle in particular expressed just how down in the dumps he was feeling when he called into talkSPORT. "No I'm not alright, I'm pure depressed," Kyle said. "...you know it cheers us up a little bit knowing everyone's on the same page, everyone with half a brain cell realises that was not the right decision, we really should have won that." "I had to turn my Christmas light off man," Kyle admitted to which radio host Jason Cundy asked: "What do you mean turn your lights off?" "I wasn't in the mood anymore," he replied, while co-host Jamie O'Hara added: "He wasn't feeling cheery!" The draw means that Newcastle are currently third with five points in Group F, two points behind Paris Saint Germain in second, with Dortmund in first with 10 points. How to join the indy100's free WhatsApp channel Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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