MIAMI, FLORIDA: Independently, Alix Earle has undoubtedly reached great success by being real and relatable on the internet with her candid videos. Now, she works together with Alex Cooper on the Unwell Network, creating new episodes of her podcast, 'Hot Mess' every week.
Alix Earle quickly embarked on her rise to fame in 2022 by posting TikTok videos with her friends while studying at the University of Miami. For those unfamiliar, Earle, an emerging influencer, uses her podcast to discuss incidents from her life, resonating deeply with her audience.
Alix Earle Supremacy: How is TikTok's IT girl dominating social media?
1. The 'GRWM' queen
Social media’s 'Get Ready With Me' concept, more often shortened to GRWM, has been around since the dawn of YouTube. However, as 2022 came to a close, Alix Earle, a senior marketing major at the University of Miami, gave GRWM content a fresh new life by reimagining the format.Unlike typical GRWM content, the overnight TikTok phenomenon didn't use skincare and makeup to guide viewers through her routine.
Instead, she raised thought-provoking questions for her audience or used these sessions as a visual diversion while recounting tales of her often alcohol-fueled exploits.
The New Jersey native never runs out of intriguing things to say and do, whether she's getting ready to go out with her pals or recounting a crazy outing with her parents or now even her boyfriend Braxton Berrios.
2. Lucrative Deals
As per reports, Earle also has a commissionable Amazon storefront, where fans can shop her hand-picked favorites, from hair and makeup products to bikinis, workout gear and festival necessities.
Earle travelled to Key Largo, Florida, for a private, restricted to invites Tarte influencer trip in the autumn of 2022. She was also given the opportunity to spend time alone with Selena Gomez in New York City for a Rare Beauty promotional day. Not to mention the brand agreements Earle quickly acquired, such as those with influencer favorite White Fox Boutique and Grubhub.Mega-influencers typically earn at least $40,000 each sponsored post, according to Glossy some estimates put Earle's earnings as high as $100,000.
3. Hot Mess
The latest one on Earle's list is her new venture as a host of podcast, 'Hot Mess'. At 22, she possesses 6 million TikTok followers, 3 million Instagram followers, and not to overlook her boyfriend who plays wide receiver for the Miami Dolphins. Now she owns a hugely successful podcast on which she explains how her charmed life isn’t as easy as it seems.
In other words, Earle is kind of unremarkable, which is why her ascent is strangely captivating from a galactic, fate-of-the-human-race standpoint. When she first began discussing her acne, she attracted fans since many young girls could relate to her experience. In an attempt to project relatability, she keeps displaying what she refers to as a 'hot mess' including her disorganised room and her everyday hardships, in the mornings after she has just woken up.
