NEW YORK--(BUSINESS WIRE)--Jul 20, 2023--
Global intimate apparel brand Knix expands its Leakproof offering with the launch of the Leakproof French Cut, paving the way for people to bleed with confidence.
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New Knix French Cut silhouette (Photo: Business Wire)
As a trailblazer in the Leakproof space, Knix thinks about the issue of leaking holistically and offers multiple solutions for people so that they never miss out on any aspects of their lives due to leaks. Knix breaks down barriers and empowers communities around the life-changing benefits of Leakproof underwear.
Knix aims to normalize conversations around leaks and the need for products that address these issues. People often worry about issues like wearing white jeans or period-stained sheets while on their periods. Worry no more because Knix Leakproof underwear provides practical, functional and fashionable solutions that create ease of mind due to the comfortable all-day protection of its leakproof products.
This summer, Knix is bringing its leakproof offering into a bold new territory with the introduction of the Leakproof French Cut. The French Cut is a modern and sexy silhouette that will make anyone look and feel their best any day of the month. This mid-rise silhouette offers a higher-cut leg that is universally flattering and a cheeky back, emphasizing that people don’t have to sacrifice feeling sexy for leakproof protection. The Leakproof French Cut is designed with Knix’s Fresh Fix Technology®, which can absorb about 3 tsp of liquid. It’s great on its own during light days or as backup protection during heavier flows.
The Leakproof French Cut launches July 20 and retails for $26 USD/$34 CAD. The collection is available in sizes XS-XXXXL in 11 colors, four of which are seasonal colorways (Savanna, Midnight, Orchid, and Rosewater).
To view learn more about Knix’s Leakproof French Cut, pleaseclick here.
About Knix
Knix is a direct-to-consumer intimates and apparel brand. Through innovative products and a community-first approach, Knix is on a mission to empower people everywhere to live unapologetically free. Every product, campaign and image that Knix puts into the world is tied to this mission that has been embedded in the company’s DNA since day one. Founded in 2013, by Joanna Griffiths, Knix is one of the fastest growing DTC brands in North America and is globally recognized as an innovator and disrupter within the apparel space.
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Knix Media Relations -Press@knix.com
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: RETAIL SPECIALTY FASHION
SOURCE: Knix
Copyright Business Wire 2023.
PUB: 07/20/2023 10:10 AM/DISC: 07/20/2023 10:10 AM
http://www.businesswire.com/news/home/20230720964194/en
