CLEVELAND, OHIO: As PRIME gears up to sell its billionth bottle, Logan Paul and KSI made a sensational announcement of the $1,000,000 Gold PRIME contest contest.
It features two solid 24k gold bottles, one of which is to be unveiled in London on November 10 (3 pm GMT) and the other in New York City (11 am EST) on the same day.
The exciting contest was revealed via a clip shared on PRIME's social media channels, creating a massive buzz among fans and supporters.
To win a golden bottle, participants will have a single chance to guess a six-digit number, resulting in a one in 720 chance of getting the correct answer.
Logan Paul and KSI anticipate 'absolute chaos' from the $1 million Gold PRIME contest
The twist in the $1,000,000 Gold PRIME contest is that the golden bottles will be displayed in bullet-proof glass for 48 hours. If the code isn't correctly guessed within this time frame, flame throwers designed by popular tech and engineering YouTuber Mark Rober will melt the bottles.
Moreover, each person will have one guess, and they'll need to find the code within 20 seconds, making the situation extremely challenging.
With Logan Paul and KSI at the helm and PRIME's growing popularity as a beverage company, the hype surrounding this contest is monumental.
However, in anticipation of the chaos that content-creator-led public events can bring, KSI has advised fans to stay safe during the contest, writing, "This will be absolute chaos. Please be safe lol."
The unique PR strategy employed by PRIME, with its unconventional marketing tactics, continues to capture the attention of fans and media. The duo has a reputation for generating buzz with their marketing stunts, and the Golden Bottle contest is no exception.
Internet reacts to the announcement of the $1 million Gold PRIME contest
The unorthodox marketing tactics employed by PRIME and its co-founders, KSI and Logan Paul, have not gone unnoticed by fans and observers. In a previous incident, a video of KSI and Logan Paul being pelted with bottles at a press event went viral, only for Paul to later reveal it was a publicity stunt.
Soon after the Gold PRIME contest was announced, netizens took to social media to share their views.
One curious user asked, "Why not just giveaway the money instead of making the bottle?" While another pointed toward the challenging task, saying, "Slim chance anyone actually gets the code."
"Why would you put it in New York?" asked someone who might not be happy with the location choice.
