CLEVELAND, OHIO: Erling Haaland, a striker for Manchester City, joins KSI and Logan Paul's Prime Hydration, making him their first sponsored footballer.
KSI and Paul's Prime has been a huge success, as seen by the introduction of additional flavors that continue to fly off the shelves quickly and by getting its very own Super Bowl advertisement.
Since its debut at the beginning of 2022, Prime has advanced to become an official partner of the UFC and KSI's preferred football team, Arsenal FC. They signed for FC Barcelona and Bayern Munich more recently.
Erling Haaland becomes first footballer to join Prime
Erling Haaland, the Norwegian footballer who plays for Manchester City, recently signed with Prime Hydration, becoming their first sponsored footballer.
Prior to world champion boxer Terence Crawford joining the group, KSI and Logan revealed UFC fighters Israel Adesanya and Alex Volkanovski as the first official Prime athletes in June.
On Saturday, August 26, Prime's official Instagram account released a statement along with a picture of the YouTube stars standing next to Haaland wearing a Prime chain.
The post simply read, "The future of hydration meets the future of Football." The partnership's specifics weren't made public.
Who is Earling Haaland?
Erling Braut Haaland, a Norwegian professional football player who competes for both the Norway national team and Premier League club Manchester City, was born on July 21, 2000.
He is regarded as one of the top players in the world and is well-known for his strength, quickness, positioning, and box-to-box finishing.
With 36 goals, Haaland holds the record for the most goals ever scored in a single Premier League season.
For Manchester City in the Premier League, Haaland possibly had one of the best seasons by a striker in history in 2022–23.
His record-breaking 36 goals in 35 games contributed significantly to City's championship victory that season. He also had a stellar season with City, winning the UEFA Champions League with 12 goals in 11 games.
The success of KSI and Logan Paul's Prime Hydration has been astounding so far, and it shows no signs of abating any time soon.
