Microsoft has made some adjustments to its Bing Image Creator after several users used the tool to create fake Disney movie posters of their pets.
The viral social media meme involved users asking the image creator to create a movie poster in the style of Disney’s Pixar studio while describing their pet. The results ended up being close enough to the real thing that Microsoft ultimately blocked the term "Disney" from being used in the generator after Disney reported concerns about copyright and intellectual property infringement, The Financial Times reports.
Here’s what some of them looked like:
While typing “Disney” in the generator was briefly met with a note letting users know that the prompt was against the guidelines of the generator, Microsoft has since adjusted the tool to once again allow the term to be used.
When users do create “Disney” images; however, now with some misspellings and a blurred font, it appears more like an AI image than an official poster.
Here’s what we got asking the generator for “An image of a brown chihuahua named Grace in the style of a Disney Pixar movie poster.”
(Credit: Microsoft Bing Generator)What you end up getting still looks pretty good, but it’s not quite as close to the real thing as some of the earlier posters, and it's a lot easier to tell off the bat that it's not a Pixar creation.
In September, Microsoft committed to assuming legal responsibility if one of its commercial customers is sued on copyright grounds for things created with the company’s Copilot AI, provided the customer used the content filters and guardrails it has in place.
The use of AI in creative content creation has been the subject of several recent lawsuits and the use of AI also played a role in the recent SAG-AFTRA strike.
