KATY, Texas--(BUSINESS WIRE)--Jun 6, 2023--
Today, Igloo announces its collaboration with Slayer — one of the most distinctive, influential, and extreme thrash metal bands of all time — by unleashing the first-ever Slayer coolers. Following suit with artists such as The Rolling Stones and Iron Maiden, and in partnership with Slayer’s licensing agent Global Merchandising, the all-new Slayer KoolTunes and Little Playmate coolers are available today in tribute to the International Day of Slayer, the annual heavy metal holiday that celebrates the legendary band. To check out the coolers and place an order, log onto igloocoolers.com/slayer. Also, coming later in 2023, Igloo will be expanding the collection to include Slayer drinkware.
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The First Thrash/Metal Cooler Collab Spawned on International Day of Slayer (Photo: Business Wire)
“Collaborating with Slayer to capture the band’s distinct and influential look onto our world-famous coolers has been incredible,” said Adrienne Berkes, Vice President of Marketing at Igloo. “Through our effectively chilling KoolTunes and Playmate, we’re providing Slayer’s legion of fans a unique and practical way to show their undying devotion to the band.”
“We are very excited to continue our partnership with Igloo and extend it to one of the pioneers of metal music. The collection Igloo has put together to honor Slayer will undoubtedly be a fan favorite and we look forward to doing more with Igloo and their talented team," said Jens Drinkwater, Head of Licensing Worldwide.
Slayer’s impact on thrash metal music is undeniable, and their influence can be seen in the artwork of this new cooler collection. The Slayer Reign in Blood KoolTunes ($174.99) — Igloo’s fan-favorite 14-quart (holds up to 26 cans) Playmate cooler with built-in, weather-resistant Bluetooth speakers — channels the band’s boundary-pushing third album, arguably the greatest speed metal album of all time. Additionally, Igloo designed the 7-quart (holds up to 9 cans) Slayer Graveyard Little Playmate ($39.99) with a black base, an all-black lid and skeleton graphics, an all-over design that wholly embodies the dark side and perfectly captures the band’s essence.
All metalheads can shop the brand-new Slayer x Igloo Cooler Collection now on igloocoolers.com/slayer.
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About Slayer:
After making some of the most brutal, breathtakingly aggressive, all-hell's-a-breaking-loose music ever created, being one of the four bands that defined an entire musical genre and being the band that other heavy acts are measured against and aspire to...after four decades, releasing 12 studio albums, multiple live recordings, compilations, live video and two box sets, playing nearly 3000 concerts in all corners of the world, receiving countless awards including five Grammy nominations and two Grammy awards, Gold records and other accolades...having its own exhibit in the Smithsonian Institute, gracing hundreds of magazine covers, experiencing the devastating loss of a founding brother, and even appearing on "The Tonight Show," the Age of Slayer, one of the greatest thrash/metal/punk bands of this or any age, came to an end on November 30, 2019 when the band wrapped up its Final World Tour with two sold-out nights at the Los Angeles Forum. On its final tour, Slayer performed more than 140 shows in 20 countries and 40 U.S. states. Long live Slayer.
About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
About Global Merchandising:
Global Merchandising Services are a music artist, celebrity, and brand merchandise company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with best-in-class design, product development, manufacturing, and direct-to-consumer sales. Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements, and third-party licensing. As the exclusive partner for its extensive roster of musical artists and brands, Global develops unique and innovative merchandise programs for its clients. Winner of 7 Licensing Industry Awards, from best celebrity license programs to product awards, acknowledging Global’s expertise and ability to deliver on a worldwide basis for its clients.
View source version on businesswire.com:https://www.businesswire.com/news/home/20230606005569/en/
CONTACT: Igloo Press Contact:
Master Plan Communications, Inc.
Debs Loomis
714.310.9651
deborah@masterplancommunications.com
KEYWORD: TEXAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: ENTERTAINMENT RETAIL OTHER RETAIL HOME GOODS MUSIC LICENSING (ENTERTAINMENT) FOOD/BEVERAGE
SOURCE: Igloo
Copyright Business Wire 2023.
PUB: 06/06/2023 09:00 AM/DISC: 06/06/2023 09:01 AM
http://www.businesswire.com/news/home/20230606005569/en
