List of All Articles with Tag 'mattel'

Polly Pocket

Some might say Weird Barbies are made, not sold. Mattel, however, begs to differ.

Mattel says it is conducting a nationwide job search for a "Chief Uno player." The salary: $277 an hour.

For marketers, Barbie has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That's always a good opportunity, but especially now, when even seemingly benign marketing campaigns can be controversial.

Mattel, riding high on the pink wave of the box office success of the "Barbie" movie, plans to go all in to deliver a Barbie kind of Christmas this year.

The retailer announced Wednesday that Richard Dickson, currently Mattel's president and chief operating officer, will assume the position. He's been with the toymaker for a collective 20 years, most recently from 2014 until now, where he helped revitalize the Barbie brand.

By Savyata Mishra (Reuters) -The fanfare around Margot Robbie-starrer "Barbie" could jolt the iconic Mattel doll's sales out of a

The name "Barbara Millicent Roberts" may not ring a bell, but say her nickname — Barbie — and people of all ages know her. Created by Mattel in 1959, Barbie doesn't look a day over 19.