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Twitter's Rebrand To X Might Happen Soon

2023-07-23 15:01
Soon instead of logging onto Twitter, you might instead use X. At midnight last night,
Twitter's Rebrand To X Might Happen Soon

Soon instead of logging onto Twitter, you might instead use X.

At midnight last night, Twitter owner Elon Musk tweeted “soon we shall bid adieu to the Twitter brand and, gradually all the birds.” He followed the tweet up shortly after with another tweet suggesting that if someone posted “a good enough” X logo that he would make it go live worldwide on Sunday.

After responding to other's tweets and making a few of his own about the potential change over several hours, he eventually joined a Twitter Space session called “No one talk until we summon Elon Musk” where he not only confirmed plans to change the name and logo for the company but also plans to cut “the Twitter logo from the building with blowtorches.”

Musk has long had a fascination with the letter X, a point he highlighted in a separate tweet later in the evening.

The letter was the original name for PayPal, is the name of Tesla’s SUV, and, of course, is found in the name of his company SpaceX.

By the end of the night, it’s also possible that he’s found the logo he’s after. Currently, he has a gif of an X image pinned to his Twitter feed. The gif was posted by Sawyer Merritt, who said that it was designed for his now-discontinued OfficialXPod.

Musk’s tweets come at a time of change at Twitter with multiple changes being made in an attempt to push people into the company’s paid tier, Twitter Blue. On Friday the official Twitter Support account tweeted that the company plans to limit the number of tweets unverified accounts can send each day. The move allegedly is to help cut down on spam on the platform; however, it doesn’t limit the number of DMs a “verified” Twitter Blue user can post, even if those are spam.

Last week Twitter implemented a new DM setting to filter messages from unknown accounts, presumably in part to tackle spam messages being sent by Twitter Blue users.