ATLANTA, GEORGIA: Ultra Right Beer's 'Conservative Dad's Revenge' special brew has become the talk of the town, and co-founder and CEO Seth Weathers expressed surprise at the overwhelming response to the campaign.
Ultra Right Beer, a self-proclaimed "woke-free" beer, has made headlines by generating half a million dollars in just 12 hours after launching a special edition beer can featuring the mugshot of former President Donald Trump.
Weathers revealed to Fox Business that the sales surge following the special edition launch was equivalent to more than five tractor-loads of beer cans.
"We knew people would go wild over these collector cans, but we had no idea the response would be this crazy," he said.
Ultra Right Beer's Conservative Dad's Revenge special edition
The 'Conservative Dad's Revenge' cans, emblazoned with Trump's historic mugshot in monochrome on a black background, proudly display the words "100% American beer" and are priced at $25 for a six-pack, plus shipping.
What sets this release apart is not just its bold design but also its mission.
Weathers stated that the sales have exceeded expectations, with over $1 million in beer and merchandise sales.
He emphasized that a significant portion of these proceeds, specifically 10%, will be donated to the GOP defense fund in Georgia.
"Conservative Dad’s Ultra Right Beer puts our money where our mouth is – we’re doing our part to fight back against the unjust persecution of American patriots," said Weathers.
This move comes in the wake of former President Trump's legal battles, particularly in Georgia, where he faces charges related to his efforts to overturn the 2020 election results.
Despite claiming that the beer is not endorsed by Trump, the website echoes the narrative that the former president is under siege from what they describe as corrupt and politically motivated forces.
The cans are even sold online with a caption that reads: "Each sale defends Conservatives against the unconstitutional prosecution by the Communist Fulton County District Attorney!"
Ultra Right Beer's political activism and branding
Interestingly, Seth Weathers, the driving force behind Ultra Right Beer, has a history intertwined with conservative politics and activism. He previously ran Donald Trump's 2016 campaign in Georgia, where his beer company is headquartered.
Ultra Right Beer was born as a protest against Bud Light's "woke" Dylan Mulvaney marketing campaign, which faced controversy for partnering with a transgender influencer and sending her personalized cans.
The fallout from the Bud Light controversy was significant, with conservatives boycotting the brand, leading to a sharp decline in sales.
Anheuser-Busch, the parent company of Bud Light, suffered a staggering loss of over $27 billion in market value, and two top executives took a "leave of absence."
In just 12 days since its launch in April, Ultra Right Beer managed to attract more than 12,000 customers and sell 20,000 six packs, underscoring the growing market for products that align with conservative values.
Weathers also operates a consultancy firm and heads Freedom Speaks Up, a company promoting a "conservative lifestyle brand that looks to promote all things freedom related."
Their merchandise includes shirts and hats with conservative slogans like "Let's Go Brandon."
Ultra Right Beer CEO Seth Weathers' ackground and ideology
Weathers's journey to becoming a prominent conservative figure is as unconventional as his approach to politics. He didn't attend college and started a web design business after high school.
While working at OfficeMax, he became involved in local politics, eventually leading him to consult on political campaigns.
Although he officially worked on Trump's 2016 campaign for a short period, he had long advocated for Trump's presidential run.
In 2017, the Atlanta Journal-Constitution reported that Weathers supported Gwinnett County Commissioner Tommy Hunter despite Hunter calling US Rep John Lewis a "racist pig."
Weathers, known for his outspoken and unapologetic stance on political matters, appeared to stand by Hunter despite the controversy.
When faced with criticisms, he reportedly responded by saying, "I don't give a f--- what people think about me."
Weathers's political activism extends beyond his businesses; he frequently uses his social media platforms to convey anti-government messages and promote health and wellness products and philosophies, according to Market Realist.
