LOS ANGELES, CALIFORNIA: Arepas are a popular South American delicacy, but few firms in the United States can duplicate the genuine flavor. When Venezuelan sisters Maria Fernanda and Maria Corina Cabezas migrated, they discovered this. The two Marias are reintroducing the cuisine they love with TOAST-IT and have landed a contract with 'Shark Tank' investor Daniel Lubetzky.
Reacting to TOAST-IT's deal with Daniel fans hint how the deal was made for him as they joke on X, "Dan speaks spanish." Another person chimed in, "They chose correctly." One person also wrote, "Daniel would be a good choice for this one." A fourth user quipped, "So glad you saved them from Kevin."
Fans also noted, "The look on @DanielLubetzky ’s face during this #ToastIt pitch says he knows that this is about to be a tasty pitch!"
On Reddit, fans asked, "Is there a demand for this product?" A second person claimed, "Yeah they already got Daniel. The cultural angle, it's a food item." While others feel, "He seems like the likely Shark to help them with packaging and ingredients to get their margins up."
Where to buy TOAST-IT?
For $55.99, the girls are selling a 'Shark Tank' bundle deal! Long-term profitability will require the company to reduce the cost of its products.
They now have three flavors available: Original, Cassava, and Chia Flaxseed. The Chia Flaxseed flavor gets a 5-star rating on their website, while the other two have 4.5-star ratings. The brand has recently expanded beyond arepas and also sells Pandebono Bites.
Where is TOAST-IT now?
Despite the fact that the episode has just recently been broadcast, the girls have noticed a significant increase in website traffic and emails from potential buyers. Because just under 3.5 million people will watch the program live, the exposure alone should help them sell at least $100,000 in merchandise over the next week. The deal with Daniel should be completed within the next four months.
Viewers will be attracted to taste their arepas, and if you are one of them, you can place your order online at ToastItFoods.com. In-store purchases are also available at Walmart, Whole Foods, Milam's, and Central Market. The real arepas will also be sold at 500 Publix stores by 2021.
What is Daniel Lubetzky's net worth?
In 2004, Daniel launched Kind, and Mars Inc. acquired a small part of the business in 2017. One of the top five most popular snack bars on the market is called Kind. Mars Inc. arrived at Kind's front doors as a result of market saturation.
Currently, Kind has $1.5 billion in revenue. Although Daniel's current net worth is unclear, it was $1.5 billion before the deal.
'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.
