LOS ANGELES, CALIFORNIA: 1 in 45 children are diagnosed with amblyopia or lazy eye. One of the safest treatments for amblyopia is patching the eye. Unfortunately, the occlusion eye patches that are predominantly available in the market are neither comfortable nor kid-friendly.
So when Paige Brattin's daughter was diagnosed with amblyopia and had to wear an occlusion eye patch, the Hawaiian mom took it upon herself to reinvent the occlusion eye patches into something that's very comfortable and colorful to make it an enjoyable experience for the children to wear it. Thus giving birth to Worthy Brands' See Worthy Patches.
The upcoming episode 1 of 'Shark Tank' Season 15 will feature Brattin pitching her unique innovation before the Sharks- Mark Cuban. Kevin O'Leary, Lori Greiner, Daymond John, and guest Shark Candace Nelson. While we will have to wait and watch to see if the patches manage to make an impression on the Sharks, in the meantime, you can learn all about Worthy Brands and its founder here.
What is Worthy Brands See Worthy Patches?
For several decades, occlusion eye patches have been used to treat amblyopia or lazy eye. Despite its necessity for treating various eye conditions. unfortunately, there has been no innovation or upgrade since the time of its invention. The adhesive that was used on these patches were extremely uncomfortable and painful to use, thus putting many kids off from using it. So when See Worthy Patches' founder Paige Brattin's daughter, Eddy, was diagnosed with amblyopia, everything changed. Brattin was taken aback by the lack of innovation and advancement when it came to occlusive patches.
So after experimenting a lot with shapes, materials, adhesives, etc., she created a patch that she believed was a comfortable and appealing solution for children who were wary of wearing patches. The new patches were not only bright, colorful, and available in various appealing designs, but were also extremely gentle on the skin around the eyes preventing any chafing or bleeding.
"Years of R&D have gone into making our patches. The result is a perfect blend of simplicity, performance, and fun. You no longer have to sacrifice comfort for style," claims the brand's website about their patches.
Some of the unique features of these occlusion eye patches are:
Patented Adhesive Technology
Worth Brands' See Worthy patches feature a proprietary channeled adhesive layout. which allows for increased breathability and easy removal at the end of the day.
Fun Designs for All Ages
The brand firmly believes that patches should be fun to wear, so they offer a wide variety of fun and unique patch graphics that appeal to kids of all ages.
Innovative Shape
The unique shape of See Worthy patches was designed to hug the eye socket so it is more comfortable and fits infant to adult faces perfectly.
Aside from the occlusive eye patches, the brand also sells Port Worthy- adhesive ports that can be used during cancer treatment.
Who is the founder of Worthy Brands?
As mentioned above Paige Brattin is the founder of See Worthy Occlusive Patches. On the brand's Instagram page and website, Paige has detailed how her daughter's diagnosis of amblyopia pushed her to create See Worthy patches.
In a lengthy Instagram post, Brattin's journey has been clearly detailed out. "Reintroducing our story and founder, Paige- who found out her daughter needed to patch for severe amblyopia at age 5.5. Immediately both mom & patching daughter found current market options disappointing and antiquated. It took years of product development, but soon See Worthy Patches was born with patented innovation! Paige changed the occlusion eye patch in every way. New materials, better adhesives, & most importantly a new shape to fit the face more comfortably! Paige prioritized using more on trend graphics to make patch wearing not only comfortable but fun and cute!"
"While Paige brought her daughter to every pediatrician appt & watched her 4 and then 5 year old meet all bench marks, including reading readiness- this Mom, like most moms, didn’t know to take her toddler to the eye Dr by age 3! Eye health is important! It’s much more than vision! Did you know the optic nerve is a window for drs to see the first steps of brain health?!
Paige is committed to helping patching families have easier journeys - not only with better patches- but by giving a portion of proceeds to early detection vision screening programs! Early detection is key to making a patching journey shorter and easier! Seeing is believing. If you can’t see, you can’t read- all children deserve to have the foundation of sight before going to kindergarten!"
"Paige has also worked with legislation and insurance companies to change policies on covering patching treatment! Can you believe it- the only treatment for the leading cause of childhood blindness is not covered by insurance! Paige successfully created a program with @projectvisionhawaii to make Hawai’i only the second state in the country to provide patches for those families in need."
"Soon after establishing See Worthy, Port Worthy Patches was born- helping those with medical ports- mostly chemo ports. Covering your port provides comfort & protection from infection! Our ultra sensitive adhesive will not disrupt the port or pull hair during removal. Cancer sucks! We make difficult journeys better- & are proud to help those who are fighting cancer have an easier time. We are Worthy Brands!"
"Every day I receive an email or message from a new parent who needs a patch that their child will be inclined to wear. Nothing feels better than knowing we can help them! I know there is a need for this product, and I feel honored this path presented itself to me. I aim to normalize patching and give back in the process. Every time a family buys a box of our patches, we hope their patcher can wear it with pride, with ease, and with success, contributing to a larger community of families who also patch. Remember — 2-6% of children need to patch. That is 1 in 45. You are not alone. — and we’ve got you covered!" writes Brattin on the brand's website.
What is the cost and where to buy Worthy Brands' See Worthy Patches from?
You can get your very own See Worthy patches from either the brand's website here or Amazon. You can buy a box of your favorite design patches for $27.50. Each box contains 48 patches. These patches are available in a wide array of designs such as bugs, animals, snacks, etc.
The brand's website and social media accounts are filled with glowing reviews from the customers raving about the quality and comfort that the patches provide. A customer named Emma left the following review on the brand's Amazon listing, "These have cute designs my daughter is excited to see which one she will get each day. They stick the best out of all the patches I have tried while still easy to remove without hurting. Tip: apply to fully dry skin or they won’t work the best. She has used them from ages 5-6 and they have worked well as she has grown."
Where is Worthy Brands now?
The Worthy Brands See Worthy Patches are currently not waterproof. The brand strongly cautions its users against wearing the patches in the water or getting them wet. According to the brand the adhesive will turn into a "goo" which makes it difficult to remove. The good news is Worthy Brands is currently working on releasing a waterproof patch in the near future. We can't wait to see them! Aside from their plan for releasing waterproof patches, the brand also regularly releases new themed patches regularly.
Who will steal the deal?
Daymond John or Mark Cuban may steal the deal as they already have Browndages in their portfolio, and Worthy Brands See Worthy Patches can be the perfect addition to it. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.
'Shark Tank' Season 15 Episode 1 airs on ABC on Friday, September 29, 2023, at 8 pm ET. Catch the latest episode featuring products like GATSBY Chocolate, Pie Wine, Worthy Brands, and Gently Soap.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.
