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Meta is revamping Facebook’s logo to a darker blue with a few small tweaks to create what it claims is a “bolder, electric and everlasting” design. The “subtle” logo change – which at first glance may seem barely noticeable – incorporates a “more confident expression of Facebook’s core blue color,” the social media company said in a blog post. Facebook says the logo change to the lowercase “f” is more visually accessible in the platform’s app with “stronger contrast for the ’f’ to stand apart”. “We wanted to ensure that the refreshed logo felt familiar, yet dynamic, polished and elegant in execution. These subtle, but significant changes allowed us to achieve optical balance with a sense of forward movement.” Dave N, director of design at Facebook said. The social media giant highlighted three “key drivers” behind the evolution of its logo, including a push to “elevate the most iconic elements” of the brand, and to create “an expansive set of colors” anchored in blue. Over the years, the social media platform’s logo has undergone a number of changes, starting from one that had square boundaries to the current circular design. The new logo, the company says, uses its custom typeface – Facebook Sans – and a redesigned wordmark and logo to “create a consistent treatment and improve overall legibility.” The new design has led to some being left puzzled on social media. Some users, however, described the design changes in a little more detail. Facebook says it has also developed a new colour palette with a new set of hues, tones and contrast ratios. “The deep tonal range of secondary blues allows for flexibility while providing balance as a single expression of our brand identity,” the company said. It said more changes to the platform’s “reactions, typography and iconography” are to be rolled out in the future. “All of these refinements will create a more consistent, personal and seamless experience for the billions of people who interact with Facebook daily,” the company said. Meta likely has more changes planned for the brand’s design in the coming days, with the company describing the latest tweaks on Wednesday’s blog as “the first phase of a refreshed identity system” for the app. Read More Meta’s encryption plans will create ‘safe haven’ for paedophiles, Braverman says Elon Musk warns of ‘civilisational risk’ posed by AI at historic gathering of tech giant chiefs Twitter rival Threads’ launch of much-anticipated feature did little to attract more users, data suggests What is ‘Rumble’, where Russell Brand is posting videos? Google sued after man drove off collapsed bridge while following map directions Google’s powerful ‘Bard’ AI can now get into your email

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By Kevin Yao BEIJING China's economic slowdown is polarising government advisers over the best way forward, with advocates

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If you’re in the mood for an autumn refresh and switching out your soft pastels for something more punchy, the dark tones of damson are where it’s at. Bridging the gap between burgundy and rich, blue-black berry tones, damson is an ode to comfort with its velvety aesthetic – and creates an appealing aspect wherever you style these dark violet hues. Indeed, John Lewis & Partners cite damson as the ‘colour to cocoon’ you – and it’s been unveiled as the shade of the season for autumn/winter 2023 by the John Lewis Colour Council. “Damson is the perfect shade for autumn, both a bold and harmonious colour that can be incorporated effortlessly into the home,” says Melanie Archer, John Lewis colour expert. Opt for cushions or a throw in the autumnal hue for a pop of colour in a living room or bedroom, she suggests, “while open shelving units are a brilliant way to showcase coloured glassware.” Beyond homewares and accessories, wallpaper and paint designers have also incorporated swish rich purples into their collections. “Deep and rich colours such as damson or plum purple are a go-to for this season as they reflect the warm tones found in nature at this time, and create a cocooning effect in the home,” says James Greenwood, interiors expert at Graham & Brown. For a cosy effect in a bedroom, he suggests plum wallpaper teamed with a similar paint shade for a consistent colour scheme. If these dark colours seem overwhelming, but you’re looking to dip your toe into the damson trend, Greenwood says something a little bit lighter still provides those warming hues, while not overwhelming the space. Here’s how to get the look of the season… 12-piece Glaze Dinner Set, £50, Next Emma Bridgewater Blackberry Collection, from left: Blackberry French Bowl, £24, Blackberry Small Cake Stand, £55, Blackberry 3 Mug Teapot, £60, Blackberry Small Teacup & Saucer, £35, Emma Bridgewater Philippe Starck for Kartell Masters Limited Edition Chair, Damson, £229, John Lewis John Lewis Segment Cushion, Damson, £45, (left and centre), Hew Cushion, Damson, £45, (right), Hexa Geometric Rug, L180 x W120cm, Damson, £150, rest of items from a selection, John Lewis African Zebra Purple Cushion, from £62 to £79.50, FabFunky Vintage Trellis Wallpaper in Pistachio and Mulberry on Fig, £58 per roll, Lucie Annabel Little Treasures – Amethyst Optic Vase, £22, Dartington Crystal Fable Plum Wallpaper, Purple/Green, £70 per roll, Epoch Paint, Matt Emulsion, £48, (2.5 litres), Graham & Brown Aubergine Purple 100% Linen Bed Linen: King Duvet Cover, £179, King Fitted Sheet, £99, Housewife Pillowcase, £22, Secret Linen Store Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Sex Education: What is it like to be a real-life Jean Milburn? King Charles to address French senate in historic first Teenager’s death after drinking too much water was ‘preventable’

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What the papers say Harry Kane continues to feature strongly in transfer talk – just weeks after his move to Bayern Munich. The Daily Mail says a buy-back clause gives Tottenham first refusal on the England captain, 30, if he returns to the Premier League, but the Daily Telegraph reports any return would depend on whether Kane feels he can work with chairman Daniel Levy. Manchester City are keen to keep hold of their young forward Oscar Bobb. The treble winners turned down loan offers from Ajax and Porto for the 20-year-old Norway Under-21 international, according to the Daily Telegraph. Across the city, Manchester United are also keen to keep hold of a young striking talent. The Manchester Evening News reports United are lining up a new contract for Joe Hugill, 19, after he impressed in pre-season. Off the pitch, former Sheffield Wednesday manager Darren Moore, 49, is tipped to take over at Huddersfield Town, according to The Sun. The Terriers have parted ways with veteran boss Neil Warnock. Social media round-up Players to watch Jadon Sancho: Reports in Germany suggest Borussia Dortmund are not interested in re-signing the winger, 23, to end his troubled stay at Manchester United.Hugo Ekitike: Crystal Palace, Brentford, Everton, West Ham and Wolves are all keen on Paris St-Germain’s 21-year-old striker. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live

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