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Ron DeSantis has presented his definition of his favourite word - “woke” - days after Donald Trump said “half the people” can’t define it. “Look, we know what woke is, it’s a form of cultural Marxism,” Mr DeSantis told NBC News journalist Dasha Burns on a campaign stop in Iowa on Saturday. “It’s about putting merit and achievement behind identity politics, and it’s basically a war on the truth. And as that has infected institutions, and it has corrupted institutions. So, you’ve got to be willing to fight the woke, we’ve done that in Florida, and we proudly consider ourselves the state where woke goes to die.” Two days earlier, Mr Trump took a veiled shot at the Florida governor by criticising overuse of the Republican buzzword at his own campaign event in Iowa on Thursday. “I don’t like the term ‘woke’ because I hear, ‘Woke, woke, woke.’ It’s just a term they use, half the people can’t even define it, they don’t know what it is,” Mr Trump said at the Westside Conservative Club in Urbandale, Iowa, on Thursday. During the event, Mr Trump attacked trans athletes, a popular right-wing grievance, calling it a “woke” issue before catching himself. “I guess they define that as ‘woke,’ but that’s all woke. We have to bring common sense back to the country,” he said. Hours later, Mr Trump repeatedly used the word during a Fox News town hall with Sean Hannity. The former president regularly uses “woke” to attack opponents, and just last month his eldest son, Donald Trump Jr, announced the launch of a “non-woke men’s lifestyle magazine.” The magazine, which is called Field Ethos, says that it will focus on “a forgotten lifestyle to those who refuse to conform,” with fishing and hunting articles written by “old-school adventurers who make no apologies for who we are.” Mr DeSantis is also obsessed with the term and has said as president he would destroy the “woke mind virus.” In 2021, Mr DeSantis also signed into law Florida’s “Stop WOKE Act,” which banned college professors in the state from teaching critical race theory. Read More DeSantis news — live: Florida governor defines ‘woke’ and vows to dismantle Biden policies on Iowa visit DeSantis condemns Trump for congratulating ‘murderous dictator’ Kim Jong-un Trump news — live: Classified documents grand jury slated to meet as Trump claims trouble in New York case Ivanka and Jared split over attending Trump 2024 launch – follow live Why was Donald Trump impeached twice during his first term? Four big lies Trump told during his 2024 presidential announcement

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There were always question marks over which lessons that executives from toy making giant Mattel would learn from the roaring success of Greta Gerwig’s Barbie. Some said it could show the power of giving a top indie filmmaker like Gerwig the budget, time and resources to make a piece of memorable – and at times subversive – cinema which drew on people’s childhood memories. However, it looks like executives have already decided to pick option B: create an intellectual property-driven movie machine, and crank out a film about every toy they can think of to boost profits. Because that’s what people liked about Barbie, right? Mattel wants to create a cinematic universe similar to that of Marvel, following the immense success of its first feature film – and they already have more than a dozen projects in the works. Sign up to our free Indy100 weekly newsletter Products that are already in line to get the Barbie treatment include “Barney”, “Polly Pocket,” and “Hot Wheels”. “Barbie, as a brand, has many different iterations. The product lines of Barbie is a very broad brand. In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe,” Mattel chief executive Ynon Kreiz told Variety. “It’s a very rich universe… It’s a very broad and very elastic brand, in terms of opportunities.” “At the outset, we’re not saying, ‘Okay, let’s think already about movie two and three.’ Let’s get the first one right and make that a success. And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen.” “Successful movies lend themselves to more movies,” the CEO added. “Our ambition is to create film franchises.” Robbie Brenner, the Oscar-nominated producer in charge of Mattel’s new film division, said the company was hopeful Barbie would become a box office success, so that it would open the door for franchises like “Masters of the Universe” and “Hot Wheels". “Everybody hopes that when you create a movie that there is going to be a franchise,” Brenner told Variety. “That’s the hope — that it goes on and on and it’s a gift that keeps giving. But, in this day and age, you just want to get the first one right.” Here are the films Mattel wants to make next: Barney Produced by Daniel Kaluuya, the purple dinosaur is going to be made into a live-action movie. Brenner said: I don’t know that it’s necessarily going to be darker. It’s just going to be unique — more of like [Spike Jonze films] Being John Malkovich or an Adaptation." “Any movie that has Barney is not certainly going to be straightforward,” Brenner adds. Referencing the Seth MacFarlane comedies, she quips: “We’re not making Ted. You know what I mean?” The upcoming film will apparently be about “identity and finding who you love and who feels alienated” and “what does it all mean?” Brenner says the film will “be more adult and have adult themes — and sort of be a little bit off-kilter”. Polly Pocket Starring Emily In Paris star Lily Collins, the Polly Pocket dolls will be made into a film directed by Lena Dunham. Brenner said there is already a “great” script, and that Dunham and Collins would be “an amazing collaboration. Lena is so collaborative and rolls up her sleeves and really likes to roll around in notes and listen. She’s incredible”. “Lily is so smart and so specific and so productorial. It’s just been an incredible collaboration, so we are thrilled about it. Hopefully, we’ll be making that at some point in the future.” Hot Wheels This one will be produced by JJ Abrams – because the world needs yet another film about toy racing cars, of course. Abrams has described the adaptation as “grounded and gritty” and said the film will have “real characters that you can relate to, that are three-dimensional, that have emotional journeys”. She added: “Look at any JJ Abrams movie. All of his movies have an incredible story and incredible characters. That was something that was important to him — to make a movie that’s not just going to be fun and exciting, but that has real emotion and real stakes to it.” And plenty more… There is a film about Rock ‘Em Sock ‘Em Robots, starring Vin Diesel, which could be absolutely bizarre, while another doll franchise movie, American Girl, is “in the works”. Magic 8 Ball will “probably be a PG-13 thriller,” Brenner said, while a Masters Of The Universe film about the superhero He-Man could also become reality. Other projects include Thomas The Tank Engine (yep, that’s right folks) and, in a surprise turn, Uno. How corporate executives think a film about the playing card game will turn out is anybody’s guess. But it’s going to happen. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history