Skincare brand Bioré and content creator Cecilee Max-Brown have come under fire after posting a branded TikTok that spoke about school shootings. Max-Brown posted a now deleted TikTok to her account last week in collaboration with Bioré for their pore strips. The TikTok was created for mental health awareness month, with Bioré asking creators and consumers to share what they are ‘stripping away’. In the TikTok, Max-Brown spoke about her experience of surviving a school shooting and told viewers that in collaboration with Bioré she was ‘stripping away’ anxiety. ‘We want you to get it all out,’ referring to Bioré’s mental health campaign, she adds: ‘not only what’s in your pores but most importantly what’s on your mind too.’ Sign up to our free Indy100 weekly newsletter The content creator and model then went onto explain that she’s be struggling with her anxiety ‘after seeing the effects of gun violence first hand.’ At the end of the video she says: ‘Join me and Bioré skincare in speaking up about mental health.’ The TikTok was accompanied by various videos of Max-Brown applying skincare products, taking walks, and journaling and more. Viewers were shocked to see something so serious and sensitive as a school shooting spoken about in the context of a paid partnership video for skincare. Despite the original TikTok being taken down, users have re uploaded it, with people leaving comments such as ‘is this real?’ ‘This is disgusting!’ ‘WHAT?!’ ‘Capitalism wild…’ and more. Some also took to Twitter to express their disapproval of the advertisement choices made. In response to the backlash, both Bioré and Max-Brown have issued statements regarding the advert. Bioré said that they were ‘so sorry’ for the TikTok, in a statement posted to Instagram. They wrote ‘we did it the wrong way. We lacked sensitivity around an incredibly serious tragedy, and our tonality was completely inappropriate.’ They added: ‘We are committed to continuing our mental health mission, but we promise to do it in a better way.’ Max-Brown issued her own statement on TikTok, writing ‘I am so sorry about this partnership video. This was strictly meant to spread awareness about the struggles that I have had with anxiety since our school shooting.’ She added, ‘I did not mean to desensitise the traumatic event that took place.’ @cecileemax Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Jimmy Fallon has issued an apology after an investigation exposed a string of toxic allegations against the American host. In a report by Rolling Stone, 16 allegations were uncovered from past and present employees of his Tonight Show, with one calling the dressing rooms "crying rooms." They described Fallon's behaviour as "erratic," before suggesting he had "angry" outbursts and they never knew whether they'd have a "good Jimmy day" or a "bad Jimmy day". The claims reportedly led Fallon to issue an apology to staff, saying: "It's embarrassing and I feel so bad. Sorry if I embarrassed you and your family and friends." Now, one X/Twitter user has dug up a 2019 episode of The Tonight Show that featured Steve Martin and Martin Short, in which he says: "This is the greatest show on television because there is no host in late-night who pretends to care as much as you do." The viral post was soon flooded with comments, with one user writing: "At least some celebrities still stand up for what they believe in." Another said: "Jimmy said thank you with pride when Martin Short praised him being phony!! wow hahahaha." "He’s so brilliant," a third commented on Short. "He’s really mastered the art of well-received passive aggressiveness. He’s so diplomatic, but absolutely biting!" Some employees have since jumped to Fallon's defence, with one telling PEOPLE that Fallon is a "really, really positive guy". They continued: "He makes a point of commending you when you do a great job and when he's happy. I've never been belittled, yelled at, nothing like that." Another alleged staff member said they are "really happy to work there right now." In a statement, a spokesperson for NBC wrote: "We are incredibly proud of The Tonight Show, and providing a respectful working environment is a top priority... As in any workplace, we have had employees raise issues; those have been investigated and action has been taken where appropriate." Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

MEMPHIS, Tenn.--(BUSINESS WIRE)--Jun 30, 2023--

Serious typists, whether focused on productivity or gaming, invest in mechanical keyboards for their unbeatable

Gil Brandt, overshadowed by coach Tom Landry and general manager Tex Schramm as part of the trio that built the Dallas Cowboys into “America’s Team” in the 1970s, has died

Five big brokerages, including J.P.Morgan, raised their 2023 growth forecasts for China, after the country's economy grew at

Tristan Tate compares his brother Andrew's situation with that of George Osbourne's, claiming he was being ill-treated

MLB Rumors: Red Sox get Chris Sale back?Red Sox fans have long awaited the return of Chris Sale, who seems to spend more time on the injured list these days than in a Boston uniform. Christopher Smith of MassLive was just one of several Boston reporters who relayed the information from Sox manager...

Dalian Wanda Group Co. is in talks with prospective buyers including ByteDance Ltd. for its Chinese payments unit,

The Federal Reserve’s likely decision Wednesday afternoon to leave interest rates alone for the first time in 11 meetings will raise hopes that it may be nearing the end of its rate-hiking campaign to cool inflation

Playing and coaching in the Basketball World Cup this summer seems as though it helped plenty of people get ready for the NBA season

The average rate on the benchmark 30-year home loan rose for the seventh straight week, making a significant hurdle for prospective homebuyers