Since its launch in January 2022, KSI and Logan Paul's Prime Hydration has taken over shelves, social feeds and resale sites. Marketed at £2 a bottle in supermarkets across the UK with some strict 'one per customer' rules, the viral energy drink has since landed in local off-licences and sites such as eBay at a much higher price point. The drink even prompted one diehard fan to create an app dedicated to helping others monitor stock levels after witnessing teens and parents queueing up in the early hours to get their hands on a bottle. In a recent YouTube video, KSI reacted to the inflated Prime prices, with one eBay listing at a staggering £500 ($631). A separate listing saw a single bottle of Prime Lemonade for £148 ($186) with 22 bidders. "That’s why there’s a huge rush to get them… people are making stupid profit," he said. "There’s probably people that actually want to try the drink, but then there are also people that are like, 'yeah, I can make a s*** ton of money.'" Sign up for our free Indy100 weekly newsletter People Are Reselling Prime for THIS MUCH?? www.youtube.com This isn't the first time the YouTuber addressed Prime's inflated resale prices. Earlier this year, KSI took to Twitter, telling followers, "It's literally impossible to combat." "We’re sending loads to retailers," he responded to one fan. "However I fear that not all of the bottles will end up on the shelves due to foul play and opportunists. And I hate to say it but it’s literally impossible to combat that I’m afraid." In a separate TikTok video, KSI urged fans to stop paying the ridiculous resale prices. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Liverpool have completed the signing of World Cup winner Alexis Mac Allister from Brighton in the first step of Jurgen Klopp’s summer midfield overhaul. The Argentina international has signed a five-year contract at Anfield and is expected to be joined by further arrivals after the departures of James Milner, Naby Keita and Alex Oxlade-Chamberlain. Liverpool had to fight off interest from other clubs for Mac Allister and always intended to get some of their transfers done before pre-season, to give them more time to settle in. They believe the 24-year-old, who scored 10 Premier League goals as he helped Brighton to their highest-ever finish of sixth in the top flight, can occupy any of the three midfield positions in Klopp’s side. The midfielder told Liverpoolfc.com: “It feels amazing. It’s a dream come true, it’s amazing to be here and I can’t wait to get started. “I wanted to be in [from] the first day of pre-season, so it’s good that everything is done. I’m looking forward to meeting my teammates. “It was a fantastic year for me – World Cup, what we achieved with Brighton – but now it’s time to think about Liverpool and try to be a better player and a better human being every day. “Since I won the World Cup, I said that I want to win more trophies and I think that this club will help me to do that – that’s the aim and when you are in a big club like this one you have to win trophies. So, that’s what I want. “Since I arrived here, I can see how big this club is – the players we have, the staff, everyone. I’m really pleased and looking forward to playing for this club.” Liverpool had identified Mac Allister as a key target even before the World Cup, where he set up Angel Di Maria’s goal in the final against France, after first tracking him when he was still playing in South America. The deal was the last completed by outgoing director of football Julian Ward, with his successor Jorg Schamdtke now taking the lead in Liverpool’s transfer business, and was aided by the club’s long relationship with his agent Juan Gemelli, who was involved in Philippe Coutinho’s move to Anfield in 2013. Liverpool believe that Mac Allister, like Mohamed Salah, Roberto Firmino and Virgil van Dijk, had to fight his way to the top, rather than being fast-tracked, and have a history of successful signings of players aged between 23 and 25. Read More Supporter arrested at FA Cup final for wearing offensive Hillsborough T-shirt The year that sportswashing won: A season that changed football forever Liverpool appoint former Wolfsburg chief Jorg Schmadtke as sporting director Liverpool on the verge of signing Alexis Mac Allister to fill midfield void Broad brilliance and a statuesque striker – Thursday’s sporting social Liverpool appoint former Wolfsburg chief Jorg Schmadtke as sporting director

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