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Embraced by beauty influencers and celebs on the red carpet, the mermaid eyes look has been one of the biggest make-up trends of the summer on TikTok, and it’s still going strong as we head towards autumn. “Mermaid eyes aim to resemble a multi-dimensional, ethereal sparkle and the scales on a mermaid’s tail,” says Sarah Amelia Fogg, celebrity make-up artist and founder of Brows by Sarah. “Whether you’re one of the many fans of The Little Mermaid, or just love a glittery eye, the mermaid eyes look is perfect for adding a special touch to your make-up this autumn/winter and party season.” Whether you prefer a subtle champagne sheen, an aquatic shimmer or a rosy glow, it’s easy to tailor your mermaid glam colour palette. “Anyone can complete the look as it is so quick and easy, but it also creates such a powerful, bright pop for the eyes,” says Fogg. Here, she offers a step-by-step guide on how to create the mermaid eyes look at home… 1. Prep and prime Preparation is key to ensuring a long-lasting mermaid eyes look. “An effective primer all over the face including the eyelids will give the eye shadow something to stick to,” says Fogg. “I also always like to apply a thin layer of my concealer to the lids after the primer and before the eye shadow, to create an even colour that will help the glitter sit evenly.” 2. Base colour Next, choose which colour glitter you want to use to adorn your eyes. “The most common choice is the white/clear glitter look, but many prefer an added pop of colour like Hailey Bieber did with the pink tint, or Halle Bailey did with the blue,” says Fogg. “When you’ve chosen your colour, apply a base layer of matte eyeshadow of the same colour to your eyelid. This will add depth to the eye look and will help the colour to pop behind the glitter, which will create a more vivid, intense design.” 3. Shimmer shadow To create the mermaid tail effect, top your base colour with a pearlescent pressed powder or liquid eyeshadow. “If you’re aiming for a look like Hailey Bieber’s, then I would recommend a pressed glitter eye shadow, as this provides a more subtle layer of glitter that pops when it catches the light,” says Fogg. “If you’d prefer a more intense shimmer, then I would definitely recommend a liquid glitter as this will stay prominent on the eyes.” Or double up for maximum impact: “Some people even choose to have a layer of liquid glitter and then a layer of shadow on top to ensure that the glow stays put all day.” 4. Create a delicate flick “This step is optional, as I know that some people prefer to add an eyeliner flick while some don’t,” says Fogg. “If you’re choosing to create a flick, I would recommend sticking to a delicate, thin shape as you want to maintain the feminine, gentle aesthetic of the mermaid eyes trend. “Once this is complete, spray your eyes with a powerful setting spray to keep the glitter in place.” Finish with a single coat of mascara: “Apply a thin layer to the lashes to keep them delicate and lifted – you want to aim to open up the eyes without making the lashes the star of the show.” 5. Fluffy brows “Fluffy brows are perfect for this look as they are strong and defining but won’t take emphasis away from the star of the show – the mermaid eyes,” says Fogg. Instead of a pigmented powder or brow pencil, she recommends: “A strong clear brow gel such as Brows by Sarah Fluff It Up, £39, as this is what will hold the hairs in place and will help to keep your full brows last all day.” Lottie London Love Aura Palette, £5.95 Kiko Create Your Balance Gaze Defining Eyeshadow Palette 02 Boost Me, £24.99 Makeup by Mario Master Metals Palette, £55, Sephora

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"Get down to the floor! The party begins!" Shouting in English, Jan-Erik Olsson walked into a Stockholm bank on August 23, 1973, high on drugs...

Tech companies should help to reimburse the victims of social media purchase scams, bosses at Barclays have said. It comes as data from the bank revealed a jump in the number of social media scams affecting British shoppers. Purchase scams, where people buy good which never arrive or are not as advertised, now account for two thirds of all reported scams, according to the research. Barclays said that 88% of these scams, which cause victims to lose £1,000 on average, start on social media platforms. The bank has called for more to be done in order to prevent these scams, demanding further action from social media companies and politicians. It has called for a victim reimbursement fund to be financed by all firms whose systems and platforms are used to perpetrate scams, including tech companies and banks, as part of four recommendations. Currently victims are only reimbursed by funding from banks, Barclays said. The banking giant also called for the creation of a cross-Government group within the Home Office to deal with the issue in order to coordinate regulators, policy makers, industry groups, and companies across different sectors. The prevention of scams should also be made mandatory, particularly for tech companies, in a shift from current voluntary measures, it added. Barclays also urged the Government to make organisations publish their scams data in order to inform consumers of the risks involved in using their platforms. Matt Hammerstein, chief executive officer of Barclays UK, said: “With so much of everyone’s lives now being online, from staying connected with friends and family, to shopping, it’s important that people feel safe on the platforms they use. “Our data shows that tech platforms, particularly social media, are now the source of almost all scams. “However, there is no current legislative or regulatory framework obliging the tech sector to support the prevention of these crimes, as there rightly is for banks. “We can only drive back this epidemic, and protect UK competitiveness, by stopping scams at their source, preventing the flow of funds to organised crime.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Hozier would consider striking over AI threat to music industry Snapchat experiences ‘temporary outage’ as My AI chatbot posts own Story Crime victims’ data revealed by two police forces in FoI responses

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