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How Lionel Messi and Inter Miami broke America: From armed guards to Kardashians in the crowd
How Lionel Messi and Inter Miami broke America: From armed guards to Kardashians in the crowd
Lionel Messi is the only footballer whose shadow carries a gun. While he plays for Inter Miami, his bodyguard stalks the touchline: Yassine Cheuko is an ex-Navy Seal with a thick beard and a shaved head who treats his client like a president in a warzone, staring down giddy autograph-hunters and swatting away selfie-chasing children. During a recent match, a young pitch-invader in a Messi shirt made a dash towards his hero only to be walloped by Cheuko’s torso on arrival. Messi is like the sun: by all means enjoy his presence and bask in his glow, but by god do not look him in the eye – and if you touch him, you’re dead. It is just one of the more bizarre symptoms of Messi fever which has gripped Miami and Major League Soccer since his arrival in June. It began before he kicked a ball: Messi’s pink shirt outsold any sports jersey in history in its first 24 hours, generating $600m to surpass Cristiano Ronaldo’s return to Manchester United and Tom Brady’s move to the Tampa Bay Buccaneers. Miami’s Instagram account exploded from 1 million to 15 million followers, a bigger audience than every NFL team. Kim Kardashian bought tickets to his debut, while the list of special guests to watch him play at Los Angeles Galaxy was like Wimbledon’s Royal Box on steroids, featuring LeBron James, Selena Gomez, Owen Wilson, Gerard Butler, Leonardo DiCaprio and genuine royalty in Prince Harry, to name but a few. On the pitch Messi has been phenomenal, even at 36 years old and in the winter of his career: 11 goals and five assists in 11 games, and one trophy already. He has turned a terrible team into a good one, lifting Miami off the bottom of the table to be in with a chance of reaching US soccer’s Super Bowl equivalent, the MLS Cup, in December. He has brought with him from Barcelona two close allies: the left-back Jordi Alba, who built a career pretending to cross the ball only to cut back for Messi to score, and the great midfield conductor Sergio Busquets. It is a bit like a singer bringing along his sound and lighting technicians – not the full band but enough to put on a show. Perhaps his most memorable moment so far came in the final of the Leagues Cup against Nashville: as the ball bounced to Messi arriving on the edge of the box, the commentator let out a foreboding “uh oh” before he shuffled away from two defenders and curled the ball into the top corner. Major League Soccer is rightfully indulging in the moment. “The 🐐 plays here,” reads the Twitter bio these days. This is now an unprecedented window of opportunity: the US will host the Copa America in 2024, the Club World Cup in 2025, the men’s World Cup in 2026 and quite possibly the women’s World Cup in 2027 too. The football landscape is more competitive than ever amid the aggressive emergence of the Saudi Pro League and the greed of Europe’s superpowers, but if MLS cannot shed its image as a paid vacation for retirees and establish something serious now, it never will. That mission was part of Miami’s sales pitch to Messi. David Beckham and his fellow owners knew they couldn’t compete with the base salary being offered in Saudi Arabia, but they could offer other benefits which the Saudis couldn’t. They appealed to Messi’s family – he already owned a home in Miami, from where it is relatively easy to fly back to Argentina, and the Messis have enjoyed partying with the Beckhams behind the scenes. And they included huge commercial investments, like a share in sales of MLS broadcaster Apple, with whom Messi had an existing relationship, and a stake in Inter Miami which he can activate when he departs. Messi was convinced by the long-term opportunities for his brand and his legacy in North America. He was also wooed by some romantic history. Pele became a pioneer when he turned down offers across Europe to join the New York Cosmos in 1975. It had appealed to his ego to be the catalyst who made US soccer catch fire, and he was certainly that: the Cosmos played in front of 200 people before Pele, yet two years later they were filling the Giants Stadium with 77,000 converts. Beckham himself has had the greatest impact in America since Pele, and Messi is next in the dynasty. The problem for MLS is where to go next. Each new star since Beckham delivered another flurry of excitement – Thierry Henry, Kaka, Frank Lampard, Steven Gerrard, Zlatan Ibrahimovic, Wayne Rooney – but there is no footballing high greater than watching Messi, no bigger dopamine hit than seeing his feet shuffle into life and create magic. Messi is football hedonism, and when he goes he cannot simply be replaced by a bigger, shinier star. The come down will hurt. How do you sell yourself as a serious sporting product when one player is that much better than the rest? So MLS has a plan to harness the hype and turn it into something that will last. Last year the league ditched long-term broadcast partner ESPN and signed with Messi’s friends at Apple, in what represented the tech company’s biggest step yet into the sports arena. Apple committed to a 10-year contract worth $250m per year for the right to show MLS on its platforms, and more lucrative media deals will follow. Long-time MLS commissioner Don Garber wants to invest in youth development, better stadiums and infrastructure for the long-term success of American soccer. But the league’s immediate need is to acquire talent, and here the clubs are met with restrictions. The MLS adheres to a strict salary cap designed to stop clubs overspending. It can be dodged via the designated player rule – or Beckham Rule – which allows each team to pay three star players more than the salary cap, but unless restrictions loosen further it will be impossible for the biggest teams in the league to sign more elite talent. Miami have certainly filled their quota and are in no position to sign more ex-Barcelona stars until those rules change. All the while, the danger is that Messi makes football look so easy, he undermines the league’s integrity. The drop-off from European football or the World Cup to MLS is a void – not just physically and technically, but in its tactical sophistication and defensive organisation. The worst MLS teams, of which Miami were one before Messi, match the upper echelons of England’s League Two, according to the models of consultancy Twenty First Group. That’s like dropping Messi into Gillingham’s first XI: how do you sell yourself as a serious sporting product when one player is that much better than the rest? It will be a hard journey to raise standards across the board, but Messi does at least provide the best possible platform from which to grow. Most European football fans have been devotees for a long time, but now the gospel of Messi is spreading throughout the United States. New followers are flocking to see him in the flesh. So enjoy watching Messi, America. Seize the moment. Just don’t try to touch him. Read More Every Lionel Messi goal, assist and key moment for Inter Miami Mbappe and Haaland begin new Champions League rivarly after Messi-Ronaldo era When does Lionel Messi play next? Inter Miami schedule and fixtures Cristiano Ronaldo declares rivalry with Lionel Messi ‘is over’ Messi favourite for men’s Ballon d’Or with four Lionesses on women’s list It turned out wrong – Ole Gunnar Solskjaer on Cristiano Ronaldo’s Man Utd return
1970-01-01 08:00
It turned out wrong – Ole Gunnar Solskjaer on Cristiano Ronaldo’s Man Utd return
It turned out wrong – Ole Gunnar Solskjaer on Cristiano Ronaldo’s Man Utd return
Former Manchester United manager Ole Gunnar Solskjaer has conceded the club’s re-signing of Cristiano Ronaldo “turned out wrong”. Solskjaer was in charge when United brought the five-time Ballon d’Or winner back to Old Trafford amid much optimism and fanfare in August 2021. At the time the transfer was viewed as a coup that could potentially fuel a Premier League title challenge. Yet things soon unravelled as the team struggled and Solskjaer was sacked in November that year. Ronaldo left the club in acrimonious fashion 12 months later. Solskjaer told The Athletic: “It was about taking the next step to challenge for the title. And, unfortunately, it just didn’t work out. “It was a decision that was very difficult to turn down and I felt we had to take it, but it turned out wrong. “It felt so right when he signed and the fans felt that at that Newcastle game (when he scored twice), when Old Trafford was rocking. He was still one of the best goalscorers in the world, he was looking strong.” But he added: “When you have a group you need everyone to pull in the same direction. When things didn’t go right, you could see certain players and egos came out.” Solskjaer was also the manager when the club signed England defender Harry Maguire in the summer of 2019. The Norwegian feels the recent criticism, and even ridiculing of Maguire, has been very unfair. He said: “Harry Maguire – it’s a disgrace that he’s getting so much abuse. I feel sorry for him, but he’s a strong lad and I hope it turns for him. “He raised our defence big time when he arrived and lifted the mood around the place.”
1970-01-01 08:00
What is a walk in baseball?
What is a walk in baseball?
What is a walk in baseball? How does a player earn one and which players in MLB history have earned the most walks?
1970-01-01 08:00
Ivan Perisic could miss rest of Tottenham’s season with knee injury
Ivan Perisic could miss rest of Tottenham’s season with knee injury
Tottenham attacker Ivan Perisic is set for a lengthy spell on the sidelines after suffering a serious knee injury in training. Spurs confirmed on Tuesday that Perisic had sustained a “complex anterior cruciate ligament injury” to his right knee in non-contact training. Perisic played a key role off the bench in Tottenham’s dramatic 2-1 win over Sheffield United last weekend with an assist on his 50th appearance, but the severity of his injury could mean it is his final appearance for the club. Croatian attacker Perisic is out of contract next summer and could be looking at a nine-month timeline before he can return to action. “The experienced Croatia international sustained the injury in non-contact training and will undergo surgery. Wishing you well in your recovery, Ivan,” a club statement read. Rodrigo Bentancur is currently out with an ACL injury sustained in February and he is not expected to be available for Ange Postecoglou until November. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live
1970-01-01 08:00
How many MLB players have won both AL and NL Cy Young?
How many MLB players have won both AL and NL Cy Young?
The Cy Young Award has been given to the best pitcher in the American League and National League since 1967. How many players have won it in both leagues?
1970-01-01 08:00
Spain players end boycott after seven-hour showdown talks with Football Federation
Spain players end boycott after seven-hour showdown talks with Football Federation
Spain players have ended their boycott of the women’s national team after showdown talks with the Spanish Football Federation (Rfef) which lasted more than seven hours. The squad was named at the start of the week with several World Cup winners included, despite the fact they had publicly stated their intention to not represent the national team following the sexism row which erupted following Luis Rubiales kissing Jenni Hermoso after the final. That fallout of that moment, which outrageously overshadowed Spain triumphing on the biggest stage of all, included the team’s head coach Jorge Vilda losing his job and Rubiales being suspended from his duties by Fifa, though he refused to resign his post initially before succumbing to pressure and exiting. But the issues within Spanish football have not stopped there, with players called up for action after saying they would not make themselves available - though it now appears they have reached an agreement with their FA. “The players have expressed their concern about the need for profound changes in the Rfef (Spanish Football Federation), which has committed to making these changes immediately,” said Spain’s National Sports Council (CSD) president, Victor Francos. “It is the beginning of a long road ahead of us,” Futpro - the players’ union - president Amanda Gutierrez said. “Once again, they [the players] have shown themselves to be coherent, and the vast majority have decided to stay for the sake of this agreement.” A joint commission is to be set up to oversee changes and “follow up on agreements” from the meeting, though it was not confirmed what those agreements were. The now-former Rfef president continued to insist his kiss with Hermoso, one of the team’s forwards, was consensual - but Hermoso rejected that notion and filed a complaint against Rubiales with the state prosecutor, with an investigation for sexual assault now underway. He has also been handed a restraining order, preventing him from being in close proximity to the World Cup winner. Hermoso was not called up to the latest Spain squad, with new head coach Montse Tome saying the national team wanted to “protect” the 33-year-old. Hermoso responded with a question of “from what?” to that claim, saying that the national team call-ups for players who had made themselves unavailable only proved that “nothing had changed” despite Rubiales’ forced exit. Spain face Sweden and Switzerland in the Nations League across the next week or so, with the competition also serving the purpose of qualifiers for the Paris Olympics next year. Read More Jenni Hermoso says Spain call-ups are a ‘strategy of manipulation’ by Rfef Spain plunged into fresh chaos after boycotting women’s players selected to play Jenni Hermoso not included in Spain’s first squad since winning Women’s World Cup
1970-01-01 08:00
Pernod Ricard Seeks Sale of Wine Brand Portfolio Again
Pernod Ricard Seeks Sale of Wine Brand Portfolio Again
French spirits maker Pernod Ricard SA is exploring a potential sale of its wine portfolio that features brands
1970-01-01 08:00
Kraft recalls faulty American cheese singles that might be 'unpleasant' or make you gag
Kraft recalls faulty American cheese singles that might be 'unpleasant' or make you gag
Kraft Heinz is recalling about 83,000 cases of its individually wrapped Kraft Singles American cheese because they might pose a choking hazard.
1970-01-01 08:00
Nagorno-Karabakh: Conflict between Azerbaijan and Armenians explained
Nagorno-Karabakh: Conflict between Azerbaijan and Armenians explained
The region is at the heart of a long-running conflict between ethnic Armenians and Azerbaijanis.
1970-01-01 08:00
Coty Raises Sales Outlook on Strong Fragrance Demand
Coty Raises Sales Outlook on Strong Fragrance Demand
Coty Inc. raised its sales outlook for the current fiscal year, citing continued robust demand for higher-end fragrances.
1970-01-01 08:00
Hundreds of Buyers Queue Up for Dubai's $5 Million Palm-Island Homes
Hundreds of Buyers Queue Up for Dubai's $5 Million Palm-Island Homes
Hundreds of buyers scrambled to snap up luxury homes on the largest of Dubai’s palm-shaped islands where villas
1970-01-01 08:00
Ajax Probes Football Affairs Director for Conflict of Interest in Borna Sosa Transfer
Ajax Probes Football Affairs Director for Conflict of Interest in Borna Sosa Transfer
AFC Ajax NV is investigating its director of football affairs over an alleged conflict of interest regarding the
1970-01-01 08:00
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