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Priya Ahluwalia: I’m so much more than just a ‘sustainable designer’
Priya Ahluwalia: I’m so much more than just a ‘sustainable designer’
When fashion designer Priya Ahluwalia walked into the dress rehearsal of her autumn/winter 2023 London Fashion Week show in February, she couldn’t stop crying. Titled Symphony, the show was staged at a formerly baroque church hall, with models walking to jazz-infused renditions played by pianist Insxght and saxophonist Solaariss. “I was just so emotional,” the 30-year-old founder and creative director of Ahluwalia says. “It was like the culmination of a big deep dive coming together. That’s how I felt.” Ahluwalia rediscovered the music of her youth when designing the collection. “I don’t like to do things in an obvious way,” Ahluwalia admits. “As life changes, you listen to different things at different stages, so I thought about the visuals of what music sounds like when designing Symphony. “I Will Always Love You by Whitney Houston was on the radio when I was born. So my mum finds that song really special and played it to me a lot. Sade’s Kiss Of Life was quite informative, and 50 Cent was also in there too. I remember getting one of his albums when I was 10 and thinking it was phenomenal. I also thought a lot about Prince, Queen, Freddie Mercury and even traditional Punjabi music.” Sound waves and musical notes inspired the lasered print on denim, jacquard patterns on mohair knitwear and track tops with accompanying shorts. Earthy shadows, reds and ochres were taken from the colours of album covers and illuminated cotton separates. Ahluwalia launched her eponymous fashion label in 2018 after graduating from the MA Menswear course at the University of Westminster, combining her dual Indian-Nigerian heritage and London roots, while also exploring the potential of vintage and surplus clothing. Around that time, Ahluwalia visited her father in Nigeria and says she noticed “paupers” wearing secondhand clothing from the UK. “I was really confused and started to ask questions about it,” she says – and it led to the publishing of her first book, Sweet Lassi, exploring the secondhand clothing industry in the Global South. “Finding ways for people to cherish their clothing forever has always been important to me,” Ahluwalia says. “Microsoft and I worked on a platform called Circulate in 2021, where we use AI to crowdsource and categorise people’s unwanted clothing. But now, I think consumers really see the value in learning about the things that happen behind the scenes of the clothes they are purchasing.” It’s why individual garments from the Symphony collection feature Digital ID technology — created and connected by the EON Product Cloud platform, powered by Microsoft Azure. Ahluwalia customers can scan with their mobile phones to discover their item’s unique story, including the design inspiration, production processes and origins of the sourced materials, helping consumers better understand how their clothes can be resold, reused and recycled. “This gives us the opportunity to really share exclusive content and information about a product. As a contemporary luxury brand selling items that are around £400, it’s important to provide our customers with more value and share the stories behind their clothes, whilst encouraging them to engage with sustainability.” But Ahluwalia doesn’t want to be pigeonholed as a sustainable designer. “I’m so much more than making the right choices,” she says. “I’m a designer first and foremost, who is also a creative director, filmmaker of Joy and Beloved, who works sustainably to explore and redefine the inherent beauty of blackness [and brownness] through an authentic lens. “The vision is that one day someone would be sitting on Ahluwalia in their front room, watching it, wearing it, smelling it and eating it. A whole 360. I would love Ahluwalia to be an example of how ideas that are not so rooted in Eurocentric values are expandable and amazing on a global stage for people to interact with in a global sense, like we see with many traditional European [fashion] houses.” So what’s next for the fashion house? “We’re doing a show at London Fashion Week in September, but I can’t tell you anything about it. The only thing that I can tell you is that we’re holding the show at the British Library, which I’m really excited about.” Discover more about Ahluwalia’s partnership with Microsoft and EON here: Ahluwalia Symphony Unlocked | Microsoft Unlocked. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Experts reveal why you keep waking up at 4am, and how you can prevent it 10 last-minute gardening jobs before you go on holiday How often should you wash your bra?
1970-01-01 08:00
Japan Short of Paternity Leave Goals Despite Higher Numbers
Japan Short of Paternity Leave Goals Despite Higher Numbers
Japan is far from reaching the paternity leave goals laid out by Prime Minister Fumio Kishida, even though
1970-01-01 08:00
UAE Oil Giant Adnoc Sets Tougher Climate Targets Before COP28
UAE Oil Giant Adnoc Sets Tougher Climate Targets Before COP28
The biggest oil producer in the United Arab Emirates is setting itself more ambitious emissions-reduction targets as the
1970-01-01 08:00
Niger coup: Ousted President Mohamed Bazoum meets Chad's leader
Niger coup: Ousted President Mohamed Bazoum meets Chad's leader
Mohamed Bazoum meets Chad's president, who is trying to find a way to end the crisis.
1970-01-01 08:00
Man Utd extend adidas partnership until 2035
Man Utd extend adidas partnership until 2035
Man Utd announced new long-term extension of partnership with adidas that began in 2015.
1970-01-01 08:00
Wagner pauses fighter recruitment and focuses on Africa and Belarus - Prigozhin
Wagner pauses fighter recruitment and focuses on Africa and Belarus - Prigozhin
The mercenary group's head says it is deciding on its next objectives, but has urged fighters to "remain in touch".
1970-01-01 08:00
Lori Vallow sentencing – live: ‘Cult mom’ faces life in prison for murders of children and Chad Daybell’s wife
Lori Vallow sentencing – live: ‘Cult mom’ faces life in prison for murders of children and Chad Daybell’s wife
“Cult mom” Lori Vallow is back in court today to be sentenced for the murders of her two children in a dramatic case that gripped the nation. Vallow, 50, was convicted in May of killing her seven-year-old son Joshua “JJ” Vallow, 16-year-old daughter Tylee Ryan, who vanished without a trace in September 2019. She was also found guilty of conspiring to kill her husband Chad Daybell’s first wife, Tammy, who died in October 2019. The verdict came after prosecutors convinced a jury that Vallow and Mr Daybell conspired with her brother Alex Cox to murder Tammy, JJ and Tylee as part of their bizarre cult beliefs – but also for financial purposes so that they could collect Tammy’s life insurance money and the children’s social security and survivor benefits. Vallow will appear before a judge in the Ada County Courthouse in Boise, Idaho, on Monday for sentencing, where she faces the possibility of life in prison. Before the sentence is handed down, the court will hear victim impact statements from several family members devastated by the harrowing saga that’s seen countless twists and turns over four years. Read More Who is Lori Vallow? Mom-of-three, beauty queen – and convicted killer Cult mom Lori Vallow expected to be jailed for life over deaths of her two children in bizarre case Cult beliefs, hazmat suits and charred remains: Key revelations from Lori Vallow’s murder trial Lori Vallow Daybell: Timeline of ‘doomsday cult mom’s’ mystery case
1970-01-01 08:00
Rwanda media guide
Rwanda media guide
An overview of the media in Rwanda, including links to broadcasters and newspapers.
1970-01-01 08:00
China Exporters Flock to Swap Trading to Hold on to Dollars
China Exporters Flock to Swap Trading to Hold on to Dollars
A tool used by China exporters to get their hands on the yuan temporarily has hit a record,
1970-01-01 08:00
David Hunter: British husband jailed for killing wife in Cyprus
David Hunter: British husband jailed for killing wife in Cyprus
David Hunter suffocated his wife Janice in an assisted suicide but will be released in weeks.
1970-01-01 08:00
Wildfire Risk Increases for Spain as Heat Wave Moves to Iberia
Wildfire Risk Increases for Spain as Heat Wave Moves to Iberia
The focus of Europe’s heat is switching to Spain, with a high risk of wildfires in southern parts
1970-01-01 08:00
UBS Sees Exits of Credit Suisse Wealth Veterans in Hong Kong
UBS Sees Exits of Credit Suisse Wealth Veterans in Hong Kong
UBS Group AG has seen a round of exits within its wealth division in Hong Kong less than
1970-01-01 08:00
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