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Boxxer’s Ben Shalom: ‘I sacrificed my twenties, I sacrificed absolutely everything’
Boxxer’s Ben Shalom: ‘I sacrificed my twenties, I sacrificed absolutely everything’
Ben Shalom knows what you’re thinking. “Where’s this guy come from? Where the f*** has he come from?” It is the same question that arises when fans come across the 29-year-old’s company, Boxxer, which has emerged as one of the sport’s leading promotions since its inception as Ultimate Boxxer in 2018. Back then, Shalom was just 23, the youngest licensed promoter in Britain. So, where did this guy come from? Where the f*** did he come from? The Mancunian recalls Amir Khan’s outings at the 2004 Athens Olympics as having generated his first memories of boxing, before the “ITV nights” that followed for Khan deepened Shalom’s intrigue in the sport. They were bouts that drew “seven or eight million viewers”, and though Shalom, the 11-year-old boxing fan, could probably not recount those figures at the time, it is telling that Shalom, at 28, does so now. Ricky Hatton vs Floyd Mayweather in 2007 and David Haye vs Nikolai Valuev in 2009 were also impactful for Shalom, the latter fight leaving him “obsessed” with the sport. The entrepreneurial spirit that would give life to Boxxer first shone at university, where Shalom studied law but was “always trying to find a way not to do law”. He would organise club nights and concerts and sell fast food, and that proclivity for business later combined with boxing in part due to Shalom’s friendships back in Manchester. There, a number of his friends boxed – some professionally. Shalom tells The Independent that his desire to step into the business side of the sport came from “really seeing how much the fighters put into it, but how little there was for them in terms of reward. It became obvious to me that the sport was so difficult, so cruel. It’s not like tennis where the best play the best and the rise to the top is meritocratic, it’s not like there’s any sort of infrastructure unless you’re in the top 1 per cent. “Seeing the way events were put on, how sponsors and broadcasters didn’t really want to get involved... I could never really understand it, because for me it was the most admirable profession or sport that you could ever go into. But it had this sort of ‘dirty’ tag, and events felt intimidating. I wanted to get into the business so it was more reflective of the fighters.” Shalom borrowed £10,000 to obtain his boxing promoter’s licence, but money will only get you so far in a business that also deals in respect. With the task of having to win over the relevant authorities and personalities at 23, Shalom credits his “work ethic” and “being genuine, consistent and committed” for his success. “When you look back at it,” he says, “the naivete was good, because if I knew what I knew now, maybe it would have been more difficult to embark on that journey. But I was incredibly passionate, and I think a lot of the boxing fraternity were glad at that point that young people were coming into the sport; there’s not many that actually want to work in boxing. It’s been the same promoters for 40, 50 years – the same families. If you’re brave enough and are coming in with good intentions and a different way of looking at things... Luckily the board recognised that and licensed me – maybe prematurely, I don’t know.” It is one thing to want to effect change, however, and another to actually do it. “I think you do it by putting on events that anyone will enjoy coming to – men, women, anyone,” Shalom suggests. “Making sure that it’s accessible, the pricing’s at a point where people can afford to go, the way it’s presented and the way you run your operation is transparent, so brands and broadcasters want to come into the sport. Also, it’s important to try to break down barriers like these long-winded undercards, the belt system, judging, regulation. If we can achieve that bit by bit, that’s when we’ll create a much better environment.” Boxxer would host tournaments because it was not in a position to sign fighters, its shows just about breaking even thanks to ticket sales and sponsor funding. The promotion’s first TV deal was with Channel 5’s 5Spike, before Boxxer landed a huge deal with Sky Sports in June 2021, drastically improving its funding, ability to sign fighters and put on events. Now Boxxer’s roster boasts the likes of women’s stars Claressa Shields, Savannah Marshall and Natasha Jonas, as well as Liam Smith, Lawrence Okolie and 2020 Olympians Frazer Clarke and Ben Whittaker. The promotion is focused on “diverse signings”, with Shalom playing a key role due to the advantage of being a similar age to the fighters. In 2022, a leaked clip surfaced on Twitter, showing Shalom telling an interviewer – before the interview had officially begun – not to ask questions about Matchroom. The 28-year-old received criticism and support in equal measure after the clip had circulated, but says now: “I don’t think I need to slag off other promoters. In what other sport would you have business owners just going at each other all the time? “I do think it’s funny, and I actually enjoy it, but we’ve got such a job on our hands. Sometimes it’s just a soap opera. To be a great promoter... Look, a lot of attention comes with it, but I don’t think there’s a prerequisite that I need to be famous or a celebrity; I think we need to do the best job by our fighters.” It is a cause to which Shalom is committed with singular focus. “There was massive sacrifice,” he stresses. “I sacrificed all my twenties – not going out, not doing things that a normal person would at my age. If you want to do great things and believe in what you’re doing, you’ll sacrifice everything; I sacrificed absolutely everything, but I don’t see it like that, because I’m doing what I love. This is a dream come true. “I’m young, the other promoters are a lot older than me, I have more energy than ever. Working in boxing is amazing, because when you’re working with boxers, it doesn’t matter how stressed you are or how tough it is for you; it’s always harder for them, so you get so much energy off that. We have a massive responsibility to the sport. I’m not thinking anywhere near about the end; we’re very much at the start of our journey.” Read More How to watch Okolie vs Billam-Smith online and on TV this weekend What time does Okolie vs Billam-Smith start in UK and US this weekend? Conor McGregor reveals how he scored Katie Taylor fight from ringside How to watch Okolie vs Billam-Smith online and on TV this weekend What time does Okolie vs Billam-Smith start in UK and US this weekend? Conor McGregor reveals how he scored Katie Taylor fight from ringside
1970-01-01 08:00
Manchester City players continue title celebrations – Monday’s sporting social
Manchester City players continue title celebrations – Monday’s sporting social
Sports stars and clubs across the world continue to provide an insight into their lives on social media. Here, the PA news agency looks at some of the best examples from May 22. Football Manchester City were still celebrating. Manchester also remembered the victims of the Arena bombing. Vinicius Junior received support. Another award for Declan Rice. Ryan Reynolds caved in to public pressure. Golf What a shot! Tyrrell Hatton looked back on his recovery from a bad start at the US PGA Championship. Justin Rose was happy with his week at Oak Hill. So too was Min Woo Lee. Shane Lowry congratulated Brooks Koepka on his win. Cricket Jimmy marked an anniversary. Ben Stokes made Anderson feel old! Stuart Broad enjoyed his week. KP went up in the world. Boxing Katie Taylor received Conor McGregor’s praise. Formula One A Monaco flashback. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Geraint Thomas has no plans to follow Mark Cavendish into retirement Lizzie Deignan: Professional cycling now harder than ever – which is great! Brighton’s top talents may move on before European challenge – Roberto De Zerbi
1970-01-01 08:00
Tim Scott: Republican senator is running for president
Tim Scott: Republican senator is running for president
The Republican from South Carolina enters the race with more campaign cash than any of his rivals.
1970-01-01 08:00
Disney dismisses idea of building miniparks in US
Disney dismisses idea of building miniparks in US
Walt Disney Co on Monday dismissed the idea of building miniparks in the United States, saying the media
1970-01-01 08:00
Mexcian girl who was bullied at school has a higher IQ than Einstein and Stephen Hawking
Mexcian girl who was bullied at school has a higher IQ than Einstein and Stephen Hawking
A young girl who was bullied for being autistic may have a higher IQ than Stephen Hawking or Albert Einstein. Adhara Maite Pérez Sánchez, an 11-year-old from Tláhuac, Mexico, is being described as a prodigy by many after recently graduating with a degree in Systems Engineering. She is now going on to study industrial engineering. The extraordinary girl has a passion for astronomy and space, expressing the dream to become the first Mexican woman to travel to space as an astronaut and has given talks about her interest and knowledge of aerospace. She intends to become an astronaut at NASA, and is currently taking courses in astronomy and gravitational waves at the National Autonomous University of Mexico (UNAM), which is widely regarded as a top research university. Sign up to our free Indy100 weekly newsletter Adhara has also had her achievements recognised in 2021 by the Senate of the Republic, as well as being declared one of Mexico’s 100 most influential women, and appearing on the cover Marie Claire Mexico. However, life hasn’t always been easy for Adhara, who struggled with being bullied by her classmates. Often labelled as a ‘weirdo’ for her autism. Adhara was diagnosed with Asperger’s at 3 years old, but has succeeded greatly with it. Recently she has begun developing a bracelet designed to monitor the emotions of children such as herself in order to improve their communication skills. But she hasn’t let the negativity bring her down. Determined to succeed and achieve her goals in spite of what others say about her. Her inspirations include late physicist, Stephen Hawking, and Carmen Félix, a Mexican engineer currently developing a plan to launch a manned mission to Mars. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
1970-01-01 08:00
Real Madrid vs Rayo Vallecano - La Liga: TV channel, team news, lineups & prediction
Real Madrid vs Rayo Vallecano - La Liga: TV channel, team news, lineups & prediction
Previewing Real Madrid vs Rayo Vallecano in La Liga, with TV & live stream details, team news, predicted lineups & score prediction.
1970-01-01 08:00
Real Madrid predicted lineup vs Rayo Vallecano - La Liga
Real Madrid predicted lineup vs Rayo Vallecano - La Liga
Predicting the Real Madrid lineup to face Rayo Vallecano in La Liga.
1970-01-01 08:00
7 Facts About Joyce Chen, the TV Chef Who Introduced Americans to Chinese Cuisine
7 Facts About Joyce Chen, the TV Chef Who Introduced Americans to Chinese Cuisine
Through her restaurant, cookbook, and television show, Joyce Chen introduced many Americans to Chinese cuisine.
1970-01-01 08:00
Atlanta Braves Rumors: Rotation outlook, Freddie Freeman's return, a wasted trade fit
Atlanta Braves Rumors: Rotation outlook, Freddie Freeman's return, a wasted trade fit
Braves Rumors: Freddie Freeman returns to Atlanta againFreddie Freeman will always have fond memories of the ATL, but last season's first trip home hit a little different.The Braves were the only organization Freeman had ever known. It made his decision to leave all the more difficult. Wh...
1970-01-01 08:00
Kim Kardashian 'cries herself to sleep' over being a single parent to four kids
Kim Kardashian 'cries herself to sleep' over being a single parent to four kids
Kim Kardashian has been getting candid on the reality of being a single parent to four kids, in a new appearance on Jay Shetty's podcast. The reality star, who is divorced from Kanye West, says the limited time she gets to herself can take its toll. "There are nights I cry myself to sleep. Like, holy s***, this f****** tornado in my house. Like, what just happened?", she says. "With all the moods and the personalities and sometimes they're fighting, and you know, there's no one there." Click here to sign up for our newsletters
1970-01-01 08:00
3 Vikings candidates to be cut going into the summer
3 Vikings candidates to be cut going into the summer
Who's in and who's out for the Minnesota Vikings this summer? Here are three potential cut candidates in 2023.The Minnesota Vikings are looking to take over the NFC North with Packers' Aaron Rodgers out of the picture. They still have quite a few key roster decisions to make this ...
1970-01-01 08:00
Michael Block Made a Legendary Local Ad Years Before He Became a Household Name at the PGA Championship
Michael Block Made a Legendary Local Ad Years Before He Became a Household Name at the PGA Championship
VIDEO: Michael Block was a natural on television.
1970-01-01 08:00
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