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Viral French football ad makes powerful gender statement as Matildas call for equal prizes in Women's World Cup
Viral French football ad makes powerful gender statement as Matildas call for equal prizes in Women's World Cup
Days out from the start of the Women's World Cup, teams are turning up the pressure on the sport's governing body and spectators to give women players equal pay and respect.
1970-01-01 08:00
These are the women making waves in the cycling world
These are the women making waves in the cycling world
With the Tour de France Femmes kicking off on July 23 for a week of thrills, cycling and entertainment, it will also be highlighting the women making this sport what it is. In its second official year as the Tour de France Femmes, races of this calibre have happened in the past, but never on such a global stage. So, what is happening in the women’s cycling scene, how did we get here, and why does it matter?The women changing the game Women are working hard to bring the sport to people of all backgrounds. “The Amy D Foundation, Black Girls Do Bike, Get Women Cycling and Little Bella’s are all fantastic organisations, helping and encouraging women – and young girls – to get into cycling in spite of age, race and background,” explains triathlon cyclist Kate Dunbar. This year’s Tour de France Femmes will have a determined line-up of women championing the sport. Who should we look out for? “Annemiek van Vleuten was a fantastic contender in 2022, and I expect her to do well again this year. It’s her final year ahead of retirement, so she will want to do well,” says Dunbar. “The course this year is suited to van Vleuten’s skill set and she will have a stronger Movistar team to support this target, including Sarah Gigante and Liane Lippert.”A growing sport There has, in recent years, been a marked increase in the interest of this sport. “There is, without a doubt, a rising interest in women’s cycling,” says Amanda Braverman, global director of brand marketing at cycling tech brand, Hammerhead. “With more events geared towards women’s cycling and growing viewership in the Tour de France Femmes year on year, we’re seeing measurable gains in both interest and access to the sport.” “But we can’t ignore the fact that The Women’s Tour in the UK was cancelled, even though sponsors saw a huge return on investment in 2022, and the Women’s World Tour race Vårgårda, West Sweden was cancelled permanently after 25 years,” says Dunbar. “Even though we are seeing bigger efforts from organisations and the industry as a whole, as with most women’s sports, the Tour De France women’s tournament is still vastly overshadowed by the men’s – we still need more support and encouragement to boost women’s cycling,” she stresses. Cycling as a tool for liberation There is an important link between cycling and women’s liberation, that goes back a long way, beyond racing, to basic transportation. “It gave women social mobility and allowed them to travel faster and further than ever before. They could cycle further for work opportunities, and it also advanced fashion, as women needed cycling-suitable clothing. It allowed women to take control of their fitness and health in an easy way,” says Dunbar. Women’s cycling also subverted norms. “Cycling challenged femininity in the late 19th century, and bicycles were used heavily to support the English suffragettes movement. The bicycle became – and to this day remains – a symbol and a tool of female empowerment, independence, freedom and opportunity,” says Braverman. Trailblazers Some hugely inspiring women came before today’s Tour de France Femmes stars. “Some of the first women to get involved in cycling were true trailblazers, cycling as early as the late 1800s,” says Braverman. “Montreal-based Louise Armaindo raced on the high wheel, also known as the penny-farthing, which was much more dangerous than the modern bicycle. Armaindo set the North American long-distance record in 1872, and was praised as “the champion female bicycle rider of the world”. She also credits ‘The Big Five’ – Lizzie Glaw, Helen Baldwin, May Allen, Tillie Anderson, and Dottie Farnsworth – an influential group of female cyclists who raced in the 1890s, fitting their racing careers into busy lives that often included their families and other jobs. Today, there’s no denying defending champion van Vleuten leads the modern ‘big five’, but who else will be in the mix? Lorena Wiebes is likely to have another great first stage, Elisa Longo Borghini will give it her best shot, alongside the phenomenal Demi Vollering, and maybe Juliette Labous will make even more progress this year. Whatever happens, we are surely in for an exciting week of women’s sport.
1970-01-01 08:00
Saudi Arabia’s Neom Seeks $2.7 Billion Loan to Build Futuristic City
Saudi Arabia’s Neom Seeks $2.7 Billion Loan to Build Futuristic City
Saudi Arabia’s Neom, the company developing Crown Prince Mohammed bin Salman’s flagship megaproject, is looking to raise a
1970-01-01 08:00
Damon Albarn predicts new Oasis album and tour
Damon Albarn predicts new Oasis album and tour
Blur frontman Damon Albarn is convinced his former Brit pop rivals Oasis are on the verge of a huge comeback with the singer insisting the 'road is clear' for them to reunite and release a new album
1970-01-01 08:00
Nordea Raises Guidance as Second-Quarter Profit Beats
Nordea Raises Guidance as Second-Quarter Profit Beats
Nordea Bank Abp, the biggest bank in the Nordic region, raised its full-year profitability guidance as the tailwind
1970-01-01 08:00
Canadian wildfires put nearly 60 million US residents under air quality alerts
Canadian wildfires put nearly 60 million US residents under air quality alerts
Canadian wildfire smoke continues to plague the United States, triggering air quality alerts for 11 states across the northern Plains, Midwest, and Great Lakes region Sunday.
1970-01-01 08:00
A $900 million jackpot is up for grabs in Monday night's Powerball drawing
A $900 million jackpot is up for grabs in Monday night's Powerball drawing
Feeling lucky? A $900 million Powerball jackpot grand prize is up for grabs during Monday's drawing -- the third largest jackpot in the game's history, according to Powerball.
1970-01-01 08:00
NFL Power Rankings: Who is the best quarterback in each division?
NFL Power Rankings: Who is the best quarterback in each division?
Who is the best quarterback in each division? These NFL Power Rankings work that out with new battles featuring Josh Allen, Aaron Rodgers and more to come.In the NFL, quarterback is king. Having a good one is usually the difference between winning and wallowing. Having a great one doesn't g...
1970-01-01 08:00
MLB Rumors: New Yankees trade target will infuriate fans
MLB Rumors: New Yankees trade target will infuriate fans
The Yankees are reportedly targeting Rockies outfielder Randal Grichuk as an unspiring alternative to the natural fit of Cody Bellinger.It's not a very good time being a Yankees fan right now.Sure, the team has 50 wins, but they're tied for last place in the AL East after the first...
1970-01-01 08:00
Swedish golfing sensation Linn Grant joins winner’s circle with LPGA victory at Dana Open
Swedish golfing sensation Linn Grant joins winner’s circle with LPGA victory at Dana Open
Linn Grant made quite an entrance among LPGA winners with four spectacular rounds at the 2023 Dana Open, finishing with a 21-under score and shooting a 68 on the final day.Linn Grant pulled off the win, maintaining her lead on the final day of the LPGA Dana Open, with four birdies and only one b...
1970-01-01 08:00
David Bell Gets Ejected, Absolutely Loses His Mind
David Bell Gets Ejected, Absolutely Loses His Mind
David Bell exploded after being ejected on Sunday.
1970-01-01 08:00
Canada wildfires: Second firefighter dies amid record blazes
Canada wildfires: Second firefighter dies amid record blazes
The unnamed firefighter died from injuries sustained working in the Northwest Territories on Saturday.
1970-01-01 08:00
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